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PPC

Google Ads For Local Business [11+ Tips]

Are you looking to boost your online presence and drive more traffic to your website? Look no further than Google Ads. This powerful advertising platform allows local businesses to reach their target audience and increase their online visibility. Does Google Ads still work in 2024? The answer is yes! You can still make this work,…

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CRO PPC

High-Converting PPC Landing Page Design Template

When it comes to running successful Google Ads campaigns, many factors come into play. From choosing the right keywords and targeting the right audience to creating compelling ad copy and setting the right budget, numerous elements need to be carefully considered. However, even if you have mastered the art of structuring your campaigns, there is…

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PPC

Google Ads Not Showing? Here’s Why… (& How To Fix!)

So you have set up your Google Ads campaigns. Now, you want to see your ads showing up on Google. So you’re Googling some of your keywords and all you see are the ads of your competitors. Dammit!  There could be multiple reasons why your ad is not showing up in Google. Keep in mind…

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PPC

Google Ads Checklist: The Ultimate Guide

True, Google Ads is getting more competitive with the day. Cost-per-click’s are rising and this will continue over the next few years. However, it is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. And when setting up your campaigns correctly, Google Ads can…

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PPC

Google Shopping Guide For Ecommerce

If you’re an online retailer and running Google Ads, you definitely want to use Google Shopping campaigns. Google Shopping campaigns are a better and more affordable way to show your ads across the Google search and display networks. It works together with the Google Merchant Center, which can host all of your product data. Based…

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PPC

Best SEM Tools: Voted By 40+ PPC Experts

There’s no doubt that SEM tools are essential for a lot of PPC experts. It reduces their time on standard campaign management tasks, which means they can spend more time on other things that can improve the campaigns. There are many, many SEM tools out there. Tools that can help you set up better keyword…

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PPC

9 Tips To Build a Killing Google Ads Keyword List

Keywords are the core of your search campaign. The more keywords, the bigger your reach will be. Yet, some advertisers only add a handful of keywords to their campaigns. Creating a great keyword list is a great starting point to make your campaigns profitable and maximise conversions. Now, this doesn’t mean you should just blindly…

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PPC

Google Ads Pricing: How Much Does Google Ads Cost?

Are you contemplating using Google Ads for your business? Or perhaps you are already using Google Ads and you are not sure if you’re using the right budget? The good news is that you can run a Google Ads campaigns with pretty much any budget. It really depends on your industry and website how much…

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PPC SEO

How The Coronavirus Impacts The Search Volume In Australia

The outbreak of COVID-19 has a huge impact on many businesses within Australia and the rest of the world. Depending on the industry, there have been big changes in the search volume due to the coronavirus. Some obvious industries (like travel & tourism) have seen a large decline in demand. However, how are other industries…

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PPC

Best Landing Page Tools: Voted By 50+ PPC Experts

Landing pages can have a significant impact on your online advertising campaigns.  Often, they are a bit different than the main pages on your website. They contain different content, have a stronger call-to-action (CTA) and are more tailored to the type of visitor you are targeting with your campaigns. See our previous article that describes…

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PPC

Facebook Ads vs Google Ads: Which One Should You Use?

In terms of digital advertising, there are 2 main players available. In the blue corner, there is Facebook Ads. And in the rainbow corner, there is good ol’ Google Ads. Paid social vs paid search. Depending on your business type, you might want to choose one or the other or maybe even a mix of…

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PPC

What Is The Impression Share Metric & Should You Care?

Recently, I did some work for a large company that was mainly focussed on the impression share of their Google Ads campaigns.Their main goal was not getting conversions, but they wanted to reach a certain percentage of impression share for each of the keywords on their account. A rather unusual goal, as most of the…

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PPC

Infographic: 10 Tips To Improve Your Google Ads Campaign

Want to share this infographic on your website? Please use the code below and/or include attribution to http://vazooky.com.au with this graphic. You can download the graphic here. <p><a href=’http://vazooky.com.au/r/infographic-google-ads-tips/’><img src=’http://vazooky.com.au/wp-content/uploads/2019/06/Infographic-Google-Ads-Tips.png’ alt=’Google Ads Tips Infographic ‘ 540px border=’0’ /></a></p>

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PPC

15+ PPC Tips That You Can Implement Straight Away

True, PPC advertising is getting more competitive with the day. Cost-per-click’s are rising and this will further continue over the next few years. However, PPC is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. In this article, we’ll share some PPC tips…

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PPC

How Ad Extensions Can Boost Your Google Ads Campaigns

At the end of the day, the only thing that is visible to your potential customers is your text ad.And your ad extensions are (and should be) an important part of that.Your potential customer can’t see how well your campaigns are structured or how large your keyword list is. He/she doesn’t care about your location…

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PPC

The 7 Most Common Google Ads Mistakes In 2019

Google launched the Google AdWords platform back in 2000. Over the years there have been many changes to the platform, and many extra features have been added. Last year, Google re-branded the platform to Google Ads.Although (most) of the changes have been made to make Google Ads more beneficial to advertisers, it can be overwhelming…

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PPC

How To Use Bid Strategies In Google Ads

Google Ads offers the opportunity to use different bid strategies within your account.The big advantage of using bid strategies is that you have to spend significantly less time optimising your keyword bids. What are bid strategies? Bid strategies allow you to use Google’s algorithm for your keyword bids so that you don’t have to worry…

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PPC

Google Quality Score: What Is It And Why Does It Matter?

Google Ads is an extremely powerful advertising platform. When you’re using Google Ads, you pay on a cost per click (CPC) basis.  This means you don’t have to pay Google to have your ad shown, but only when someone actually clicks on your ad. This means that Google is less keen to show un-relevant ads that…

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PPC

4 Reasons Why You Should Advertise On Your Brand Name In Google Ads

We often get the question why a client should advertise on their own branded term in Google Ads. They already have an organic top ranking for this search query, why would they pay for people to click on their ad instead? There’s a few benefits of advertising on your own branded term, as listed out…

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Case Studies

Case Study: Local and Small Business Gets More Leads

A local and small business has not been very active online. Their website only received a few visitors per week and had generated no leads so far. Seeing the potential of digital marketing at direct competitors, they decided to be more proactive and use Google Ads to send quality traffic to their website. Summary After…

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PPC

4 Reasons To Use Google Ads For Your Real Estate Agency

Google AdWords Google Ads allows you to show ads on Google Search. Whenever potential customers are searching for real estate related search queries your ad pops up. It’s the most targeted way of advertising. You will have the ability to only show your ad when someone is actively searching to sell or buy a house.Because…

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PPC

Understand The Incremental Value Of Your Remarketing Campaigns

Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are spending a fair amount of their online advertising budget to get previous site visitors back to their site.Often this leads to heaps of view-through conversions. Great, you might think, my…

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PPC

5 Steps To Get a Positive Google Ads ROI

The main goal of your AdWords Google Ads campaigns is to work towards a positive ROI. When you spend money on Google you want to make sure that, in the end, you get more value out of it then what you put in. With e-commerce websites, this is relatively straightforward, as you’d be able to…

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PPC

Track Phone Call Leads From Your Google Ads Campaign

If phone calls are important for your business we can set up phone call tracking within Google Ads. We can then see which keywords are giving you leads. This is valuable information that we can use to optimise your campaigns. Google Ads call tracking: how it works Australia is one of the countries in which…

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PPC SEO

3 Ways How Google Ads COULD Help You To Boost Your Organic Rankings

First of all, this article does not intend to give the impression that there’s a direct link between your organic rankings and AdWords Google Ads. Google keeps paid and organic completely separated from each other. This means that advertising on Google Ads will not give you a higher organic listing. However, here are 3 ways…

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PPC

Google Grants For Charities: Get Free Advertising For Your Charity

Google Ads offers $10,000 USD free advertising to eligible charities. Through the Google Ad Grant program, charities can get more visibility on Google Search for free. How to qualify for Google Grants To get free advertising on Google your charity needs to: Apply for the Google Grant program.  Hold a valid charity status. Agree to…