How I Work | Vazooky Digital

How I work.

I understand that a local business has different needs than one serving all of Australia. My approach is not a “one-size-fits-all” solution. I create a strategy that is specifically tailored to your business.

For Australia-wide businesses

For local businesses

For international businesses

For Ecommerce

For Australia-wide businesses.

For businesses that serve the entire Australian market (or a large part of it), the goal is get maximum reach while still being able to optimise on a granular level.

I will work with you to decide the best way to structure your campaigns, and to decide which products or services should be our primary focus. This might involve splitting them by location, type of service/product, or intent.
Accurate tracking is the foundation of a successful lead generation campaign. I will ensure all key actions (form fills, phone calls) are tracked. If you are using a CRM, we might be able to use data from this also.
Together with you we will get visibility in your lead-to-customer ratio and customer value. This information is vital for optimising your budget and pushing it towards the most profitable areas of your business.
My work doesn’t end after the campaigns are launched. We continuously monitor and optimise your account to ensure we’re getting the most value out of the campaigns. Learn more.

I have successfully implemented this kind of strategy for the following Australian advertisers.

Ready to improve your campaigns?

or learn more.

For local businesses.

For businesses that serve a specific city, a few suburbs, or a defined service radius, the goal is not broad reach, but to achieve maximum visibility and relevance to a local audience. We need to get your business in front of people who are actively looking for a solution in your area, right when they are ready to convert into a lead.

I will work with you to decide the best way to structure your campaigns to dominate your local market. This might involve splitting them by the specific services you offer or the suburbs you operate in.
We can write ad copy that includes your city, suburb, or service area, instantly making your ad more relevant to local searchers.
We can set different bidding strategies for specific areas within your service radius, pushing the budget towards the suburbs that deliver the most value for your business.
Accurate tracking is the foundation of a successful lead generation campaign. For most local businesses, phone calls are an important lead source and Google Ads allow us to track these leads (alongside any form submissions).
My work doesn’t end after the campaigns are launched. I continuously monitor and optimise your account to ensure we’re getting the most value out of our efforts. This includes testing your ad copies, adding negative keywords, adjusting keyword bids, tweaking campaign settings and much more. Learn more.

Here are some local businesses that we helped recently.

Ready to improve your campaigns?

or learn more

For international advertisers.

For businesses looking to expand their services or products beyond the Australian market, the goal is to successfully enter and grow in new international markets. We need to get your business in front of the right customers in different countries, while navigating variations in language, culture, and search behaviour.

I will create separate campaigns for each country and language you are targeting. The United States is often the first country we recommend for Australian businesses due to its massive search market and cultural similarities to Australia, which makes it a more natural starting point for international expansion.
We can adjust bidding strategies based on the competition and economic factors of each country, ensuring your budget is spent where it is most likely to generate a return.
Accurate tracking is the foundation of a successful lead generation campaign. For international businesses, it is even more critical. If your business uses a Customer Relationship Management (CRM) system, we can often use data from it to get a better understanding of which countries and campaigns are generating the highest-quality leads and, most importantly, the most valuable customers. This data is vital for optimising your budget and directing it towards the most profitable markets.
My work doesn’t end after the campaigns are launched. I continuously monitor and optimise your account to ensure we’re getting the most value out of our efforts. This includes reviewing performance metrics across all countries, identifying high-potential markets, and making data-driven adjustments to maximise your ROI. Learn more.

I have successfully implemented these strategies for numerous clients, helping them to expand their businesses and grow their customer base on a global scale.

Ready to improve your campaigns?

The key is ongoing optimisation.

Launching your campaigns is just the beginning. The real work starts with a continuous, data-driven process of optimising your account to ensure we’re driving the highest-quality leads for your business. I don’t set and forget; we actively manage and refine every detail.

This process includes:

Refining keyword bids and budgets: I constantly monitor performance data to adjust bids in real-time. This helps us lower your Cost Per Lead (CPL) and ensure every dollar is spent on keywords that convert.
Active keyword management: I regularly analyse search term reports to identify new, high-potential keywords to add to your campaigns. At the same time, we add negative keywords to prevent your ads from showing for irrelevant searches, which reduces wasted ad spend.
A/B testing ad copy and landing pages: I continuously test new headlines, descriptions, and calls to action to see what resonates best with your audience. I also provide recommendations to improve your landing pages, ensuring the user experience is seamless and leads to higher conversion rates.
Improving Quality Score: I work on various factors that affect your Quality Score, which directly impacts your ad rank and cost. A higher score means your ads can show in a better position for a lower cost-per-click.
Audience and location targeting: I go beyond keywords by refining audience segments, adjusting bids for specific locations, and testing new audiences that are most likely to convert into valuable leads. This level of granularity ensures your budget is pushed towards the most profitable areas of your business.

You will have full access to your account and I provide a reporting dashboard so that you can keep an eye on the data at any time.

Ready to improve your campaigns?

For e-commerce.

For e-commerce businesses, the goal is to drive online sales and maximise profitability. It’s not just about clicks or website traffic; it’s about turning those visitors into paying customers and achieving a strong Return On Ad Spend (ROAS). My strategy focuses on making every advertising dollar count by targeting the right shoppers with the right products at the right time.

My approach is built around your specific product catalogue and your target customer. I will work with you to decide which products to focus on and how to structure your campaigns for maximum efficiency.

Google Shopping is the cornerstone of a successful e-commerce strategy. I will set up highly effective Shopping campaigns to feature your products directly in search results. The key to success here is a high-quality and well-optimised product feed, which we will work with you to refine.
While Google promotes Performance Max as an all-in-one solution, I typically do not use them for our clients. The lack of granular control over bidding and the limited visibility into which channels are driving sales makes it difficult to effectively optimise for ROAS and ensures your budget is working as hard as it can for you. My tailored, data-driven approach requires the level of control that these campaigns do not provide.
For an e-commerce business, conversion tracking is fundamental. We need to know exactly what’s working and what isn’t. I will ensure all key e-commerce events, from “add to cart” to “purchase,” are tracked meticulously, including the full value of each sale. This allows us to see the direct revenue generated by each campaign.
My work doesn’t end after the campaigns are launched. I continuously monitor and optimise your account to ensure we’re getting the most value out of our efforts.
I continuously adjust bids and budgets based on product performance, increasing spend on profitable items and pausing underperforming ones.
I add negative keywords regularly to prevent your ads from showing for irrelevant searches, ensuring every dollar is spent on potential buyers.

I have successfully implemented these strategies for numerous e-commerce businesses, helping them grow their online sales and significantly improve their profitability.

Ready to improve your campaigns?