Best Landing Page Tools: Voted By 50+ PPC Experts

Landing pages can have a significant impact on your online advertising campaigns. 

Often, they are a bit different than the main pages on your website. They contain different content, have a stronger call-to-action (CTA) and are more tailored to the type of visitor you are targeting with your campaigns.

See our previous article that describes how to build a high-converting PPC landing page.

Of course, if you have a developer in-house they can easily create these pages for you. But lots of small businesses and digital marketing specialist don’t have access to one (or just want to go back and forth each time). 

Luckily, there are drag-and-drop landing page tools available. They let you create new landing pages quick and easy with little to none technical knowledge. 

Top 10 Best Landing Page Tools in 2020: How The Experts Voted

We asked more than 50 experienced digital marketing specialists what their favourite landing page tools that they would recommend to others. 

Without further ado, here are the top 10 of the best landing page builder tools the experts recommend you to use:

  1. Unbounce (20 votes)
  2. Leadpages (16 votes)
  3. Instapage (11 votes)
  4. Elementor (5 votes)
  5. Clickfunnels (5 votes)
  6. Thrive Architect (5 votes)
  7. Kartra (4 votes)
  8. Beaver Builder (2 votes)
  9. Mailchimp (2 votes)
  10. Hubspot (2 votes)

Now, let’s dig further into these.

1 – Unbounce

Easy to use: ⭐⭐⭐⭐⭐
Features: ⭐⭐⭐⭐⭐
Pricing: ⭐⭐⭐⭐

Unbounce is the top landing page tools that the experts recommend you to use. It’s an easy-to-use drag-and-drop builder with no coding required. 

They have 100+ landing page templates available, which you can easily tweak to match your brand. 

Pricing starts from US$99 per month (or US$79/month if you choose to get billed for a year) and they have a free monthly trial available.

Screenshot of Unbounce landing page builder.

2 – Leadpages

Easy to use: ⭐⭐⭐
Features: ⭐⭐⭐
Pricing: ⭐⭐⭐⭐⭐

Second, there is Leadpages

It’s quite similar to Unbounce, with the exception that Leadpages don’t have monthly unique visitor limit. Instead, their packages seem to be more based on the number of sites you’re using them for. 

For their packages, they offer a free 14-day trial and pricing starts from as low as US$25/month. 

Screenshot of Leadpages landing page tool builder website.

3 – Instapage

Easy to use: ⭐⭐⭐⭐⭐
Features: ⭐⭐⭐⭐⭐
Pricing: ⭐

Instapage recently made the shift from being a landing page builder to an advertising conversion cloud. 

So, this means that their product contains other features like AdMap, experimentation and personalization. With this change, they’re really focussing on enterprise businesses rather than small businesses.

From the most popular landing page tools, they are by far the most expensive, starting from $149/month.

Screenshot of Instapage website.

4 – Clickfunnels

Easy to use: ⭐⭐⭐
Features: ⭐⭐⭐
Pricing: ⭐⭐⭐⭐

As their name suggests, ClickFunnels is all about creating sales funnels.

Rather than one simple landing page, ClickFunnels create sales funnels that convert visitors into leads (first) and then customers. They give you the tools and strategies that you need for these sales funnels in one spot.

Screenshot of ClickFunnels website.

5 – Elementor

Easy to use: ⭐⭐⭐
Features: ⭐⭐⭐
Pricing: ⭐⭐⭐⭐⭐

For people that are using WordPress, Elementor might be a good option. They describe themselves as the world’s leading WordPress page builder, with over 4 million professionals using them.

They have a free version. However, the paid version opens up more features like advanced widgets and their theme builder.

Screenshot of Elementor for WordPress website.

6 – Thrive Architect

Easy to use: ⭐⭐⭐
Features: ⭐⭐⭐
Pricing: ⭐⭐⭐⭐

Again, for WordPress there’s Thrive Architect from Thrive Themes. 

Similar, they are offering instant drag & drop editing. There are 325 landing page templates to choose from. Also, they have pre-built conversion elements to help you grow your business.

Screenshot of Thrive website builder website.

7 – Kartra

Easy to use: ⭐⭐⭐
Features: ⭐⭐⭐⭐
Pricing: ⭐⭐⭐

The drag-and-drop page builder is just one of the features of Kartra. It is an all-in-one platform that allows you to sell products and services directly on your website.

Also, you will be able to create a multi-page funnel flow and automated email marketing campaigns to get your visitors to convert. And much more, as Kartra is focusing on having all solutions (landing pages, payment, email etc.) under one roof.

Screenshot of Kartra landing page tool website.

8 – Beaver Builder

Easy to use: ⭐⭐⭐
Features: ⭐⭐⭐
Pricing: ⭐⭐⭐⭐

As another WordPress-only plugin, Beaver Builder is something you might want to consider.

Just like Elementor and Thrive Architect, it’s a WordPress theme that makes it easy to create separate landing pages.

Screenshot of Beaver Builder website.

9 – Hubspot

Easy to use: ⭐⭐⭐
Features: ⭐⭐⭐⭐
Pricing: ⭐

Hubspot is an all-in-one CRM platform. 

It offers marketing software that can help you to convert more visitors. One of them is their landing page builder

If you are already using Hubspot this is a great option. All the leads that you generate will be automatically pushed through to your Hubspot database.

10 – Mailchimp

Easy to use: ⭐⭐⭐⭐
Features: ⭐⭐⭐
Pricing: ⭐⭐⭐

Similar to Hubspot, MailChimp is not really a landing page builder.

MailChimp is an overall marketing platform, which started primarily as an email platform.

Again, if you are already using MailChimp you probably want to consider using them for your landing pages as well. All data will be directly stored in MailChimp and can automatically trigger your email campaigns.

What The Experts Said 

Now, let’s have a look at what the digital marketing experts had to say about their favourite landing page tools.


Tony Mastri

Tony Mastri is the Digital Marketing Manager at MARION Marketing, a Texas-based marketing agency with almost 40 years of experience in marketing and graphic design.


We use CrazyEgg at MARION to collect heat mapping insights on our landing pages. 

Some of the most useful data includes the percentage of users that reach a certain scroll depth, or non-clickable items that site visitors repeatedly try to click on.


For example, we recently found that users on our website tried to click on our awards icon regularly, but the image wasn’t linked to anything. We used this as an opportunity to link our awards image to a blog post that listed out all of our awards over the years to increase visitor confidence in our brand.


We also witnessed a poor scroll depth on one of our main pages that indicated users weren’t engaging with the page. We adjusted the top-of-fold content to help guide readers’ line of sight down the page to help streamline our user experience (UX).


Datis Mohsenipour

Datis is the Marketing Director for Outback Team Building & Training. He’s been in various marketing roles over 11 years and is most passionate about marketing strategy, CRO, automation, and simplifying complex processes.



Unbounce is a fantastic tool for landing page creation for the following reasons:


1) They have a huge database of templates you can work off of

2) You don’t need to understand code to create a beautiful page

3) They make it very easy to split test your landing pages and provide reporting on the variants

4) They integrate with many software platforms – we use their HotJar, HubSpot, and WordPress integrations

5) Most subscriptions come equipped with some additional conversion tools such as sticky bars and layovers – these can also be split test

6) They give you the ability to implement DTR (Dynamic Text Replacement) on your landing page which comes in very handy for location-based ad campaigns

7) You can easily copy over content between landing pages

8) They make it relatively easy to create mobile-optimized landing pages – if you use one of their existing templates, it’s built with mobile optimization in place.


Farasat Khan

Farasat Khan is a Digital Marketer and is primarily responsible for Outreach campaigns, Conversion optimization, Keyword research, On page analysis and everything SEO.  He has over 4 years of experience with managing projects in SERP volatility.


Beaver Builder and Leadpages.

With over 400,000 installations, Beaver Builder is a flexible and among the most loved landing page plugin for WordPress. It promises to deliver converting landing pages not in months but minutes. The best thing I feel about Beaver Builder is it’s front-end inline editor which allows to modify elements with real-time preview. 


Leadpages is not just an ordinary landing page builder. With Leadpages in place, you can create amazing pop-ups, alert-bars and much more. This lead generation tool comes with templates for product landing page, ebook, lead capture and more. 


Jon Maher

CEO of Esper Inbound, the hybrid PPC/CRO agency with a sixth sense for marketing. Jon knows PPC & knows it well. Some say too well€¦ because it’s all he talks about!



Unbounce is by far my favorite landing page builder, we’ve been using it for years! It makes the landing page process seamless and now that the platform is more mature, it packs a lot of punch! From A/B testing, native integrations, to dynamic text insertion – Unbounce has got you covered with ease. 


Mike Nelson

Founder of Four15 Digital, SF’s Digital Marketing Growth Agency



Some smaller clients have preferred more CMS based tools like Unbounce (basically any SMB).  This is for ease of use rather then functionality. We try to avoid these for any large spending clients. 


If you’re an enterprise advertiser with a dev and design team, it’s pretty clearly Optimizely or Google Optimize. That said, neither of these factor in quality score, which is basically more or less going to determine your CPC and also Impression Share. So we end up doing most of our testing through Google Campiagn Experiements and/or Facebook Test and Learn which is taking these into account. This methdology change has a HUGE different to our results. 


Mason Stout

Mason Stout is a SEO Specialist at and enjoys snowboarding, building websites, and puns.



SeoQuake is an amazing landing page tool because its completely free and an easy to install chrome extension It’s also made by SEMRush which has really reliable data. SeoQuake provides quick information like page title, meta description, heading tags, and canonical tags and lets users see if Schema markup is used, if Google Analytics is installed, and see links to the robots.txt files and sitemap index. 


Abir Syed

CPA and Digital Marketing Consultant



Unbounce allows you to design some pretty flexible landing pages very easily, and very quickly so you can pump out tons of hyper-targeted pages. And thanks to it’s drag & drop editor, it doesn’t require much technical expertise. What really helps it shine though is the focus on testing. They make it especially easy to create variations, direct traffic between them as desired, measure results, and analyze the data. 


Itamar Blauer

Itamar is a digital marketer who specialises in SEO and video optimisation, and has experience in running various social media channels.


Mangools SEO Chrome Extension

This nifty free chrome extension provides a great interface to showcase critical landing page elements. I personally love being able to quickly see how the URL looks on the SERP, as well as identifying all of the heading tags used on the page. There are other free and paid elements of this Chrome extension, but it’s definitely handy for anyone looking to get detailed and relevant landing page data.


Kevin Rodrigues

Kevin Rodrigues is a software developer that wants to transition into a full-time gardener. He plans to grow an organic garden that can help sustain his family. His love for gardening drives him to share tips, guides, and resources on his website.


Elementor, Thrive Architect

I had used Thrive Architect for my websites in the past and it did a pretty good job as a landing page tool. It’s also a WordPress plugin, easy to setup and use. And it’s inexpensive. But it had some issues at the time and I switched to Elementor.


If you’re using WordPress for your website, the best landing page tool you can use is Elementor. This is really easy to setup as it’s a WordPress plugin. And it’s very easy to learn and use. It’s also inexpensive when you compare to a landing page tool like LeadPages. I’ve been using it for a few years now and it’s working great. I’ve not had any issues with it and it’s not affecting the speed of my website.


Marcus Miller

Digital Marketer with 20 years in the trenches. Focused on helping small businesses understand the digital marketing landscape and implement strategic marketing campaigns across search and social.

WordPress + Elementor

We have experimented with most of the off-the-shelf landing page solutions over the years but we now tend to recommend a custom landing page built with WordPress and Elementor. This gives us the flexibility we need from design to how we implement analytics and measure results. 

This gives us all the power of a traditional website with the rapid development enabled by the Elementor page builder. We can then wire up advanced analytics and A/B testing using Google Tag Manager and Google Optimize. 

Colin Ma

Colin Ma is a passionate tech expert and digital entrepreneur. He uses his expertise to consult with SMBs, Fortune 500 companies, and his own suite of websites.

Thrive Architect

Thrive Architect is a an awesome drag and drop page builder by Thrive Themes. In addition to being easy to use, you can create truly beautiful custom pages without having any knowledge of coding.

Creating good landing pages can be hard, but they have a suite of landing page templates you can use as an example. There are over 100 templates you can start with, and you can fully customize these to add relevant information and alter the design.

If you want to easily create stunning landing pages then Thrive Architect is something you definitely need to try.


Jason McCarthy

Jason is the founder of DigiNo – a website designed to optimize the world of online teaching.



For landing pages, I only use ConvertKit. This is because of its functionality primarily as an email marketing tool, however, it’s automation capabilities are what make my business tick. 


Through their templates of landing pages designed to generate email signups, so many automation rules can be set behind the scenes. These rules can lead your potential customer from landing, all the way through a cleverly constructed funnel, right up to a sale.


ConvertKit has made my landing page creation effortless, as well as making my business a passive income machine.


William Chin

I am a web consultant for, an eCommerce split testing tool. I have 7+ years of experience in digital marketing, web development and product management.


The three landing page builders that I would recommend are: 1) Instapage; 2) Unbounce; 3) LeadPages.  




I currently use instapage a lot for my PPC campaigns. The built in metrics tracking, the ability to A/B test features and the easy DNS propagation walkthrough made it a breeze for me to convert my PPC traffic into revenue. One of the best features is the quantity of instapages you can make. It’s not a far stretch for you to set-up a hundred different templates, with each one customized for a specific buyer persona!




The only reason this tool is second is, it’s learning curve and easy to use. The tool interface isn’t as intuitive as Instapage and I found myself YouTube’ing how to do certain things. That being said, it’s got a VERY powerful A/B Testing software built in. However, this product can get quite pricey ($400 USD plus a month) so I wouldn’t go higher than the premium account for all the perks ($159 / mo for 150 pages). It also has a range of integrations for things like Salesforce and Analytics platforms. 




Rounding out the bottom is Leadpages. Whereas both Instapage and UnBounce can be pricey, Leadpages starts out a pretty low start cost. However, you’re paying for what you get and a lot of the customization features available in both Instapage and UnBounce are not available in Leadpages. That being said, this is a great landing page software for beginners!


Tarun Gurang

Tarun Gurang, Digital Marketer, iFour Technolab Pvt. Ltd.


Unbounce, Instapage, Hubspot


1) Unbounce


Unbounce is used for building effective landing pages with ease and faster without requiring any website design or coding ability. It provides functionality to drag and drop interface that allows you to add any complex design.


2) Instapage


Instapage is another most powerful landing page builder in the market. It allows functionalities like create or update post-click pages, review process with real-time collaboration, provide a more customizable page and also it integrates your entire marketing stack for accurate attribution.


3) Hubspot


Hubspot is another landing page builder that will provide built-in libraries with the mobile-optimized template that converts or build a page from the ground up. You can create personalized landing page content for every unique visitor.


Wes Marsh

Wes is the Director of Marketing for BCA Technologies, developers of the eRep CPQ platform. Wes has over 15 years experience in digital covering all aspects from SEO, PPC, Design, Media Buying, CMS, CPQ, CRM Integrations and more.

Divi Theme for WordPress, Unbounce, Solodev

Divi Theme for WordPress (by ElegantThemes):   

We use the Divi Theme for our WordPress site, so it’s a natural for us to also use the native landing page builder for some of our ad campaigns. Divi’s drag and drop builder, combined with over 30 pre-set modules give you tremendous control over how you want your landing pages to look. Divi also has a very large library of landing page designs that you can upload their templates into your site with a simple zip file upload and then customize with your own info. There is also a built-in A/B testing tool called Divi Leads that allows you to test multiple options of your page and get stats to show which version performs best. All in all, it’s incredibly user friendly and you don’t have to be a web developer to create amazing landing pages.   


Unbounce is another landing page builder that we use for select campaigns, especially for types of traffic that we don’t want to hit our site first. Unbounce is pretty user friendly and you can use your own custom code and CSS or use their native drag and drop tools. The landing page builder helps you create designs that look great on both desktop and mobile, and customizes pop-ups for success messages when users complete the lead capture forms. Unbounce makes it easy to test multiple variants of your page and capture statistics, easily calculating your conversion rates and other important stats. These pages can easily be cloned and duplicated for running multiple landing pages with a similar look and feel.   


Solodev is a content management system that offers landing page modules. While this tool is not for everyone, it’s ideal when you have multiple landing pages that need to be scaled quickly. You’ll need to be a developer to set up your templates the way you first want them to appear, but Solodev’s landing page manager makes it easy for content creators with no development experience to spin up new landing pages in minutes from the pre-approved templates. If you need to manage the landing page templates for multiple websites from one centralized location, you’d be hard pressed to find a tool as easy to use as Solodev.  


Sajawal Rao

I am Sajawal doing affiliate marketing for the past three years.I am the owner of the site Beastpreneur where I teach people affiliate marketing.

1 – Clickfunnels 2 – Leadpages 3 – Kartra

I have been using landing pages for the last three years.At first I was using Landigi but than switched to clickfunnels.Landing pages are the most important thing that a business can have.Here are my top 3 pick for landing pages tool according to my three years experience!

1 – Clickfunnels

2 – Leadpages

3 – Kartra

My number one pick is clickfunnels. Lots of varieties and the ease of using this tool.So,I would recommend clickfunnels to you.


David Alexander


David is a digital marketer and ‘web guy’ with over a decade under his belt helping SME’s & individuals to use technology not only to survive but to thrive in the new digital ecosystem.


WordPress with Beaver Builder or WordPress with Elementor

I believe the best landing page tool is WordPress, despite the fact it’s more commonly used for fully-fledged websites it’s a perfect tool for creating landing pages provided you have the right setup.


There are two ways I use WordPress as a landing page tool.


1) Using Beaver Builder plugin to allow me to quickly create a landing page with their drag and drop editor. This way I have complete control, most of my stack is open source. 

2) Using WordPress with Elementor. Similar to how you would use it with Beaver Builder but Elementor has some very nice done-for-you templates so save you even more time.


I personally prefer the workflow and flexibility of Beaver Builder but I do have a soft spot for Elementor too. 


Lewis Goldstein


Lewis Goldstein is the President of Blue Wind Marketing, a full-service marketing and advertising agency. He’s been featured by The Wall Street Journal, Inc. Magazine, American Express and the U.S. Chamber of Commerce. He’s worked with businesses in several industries from local to global brands.



I recommend Unbounce for a landing page tool. It’s reliable, easy to use and customizable. I’ll explain each a little further.


When it comes to reliability, it’s important to have a landing page tool that always works. I’ve never had an issue with it going down.


Some landing page tools can be complicated and have a big learning curve. Unbounce is easy to use and provides many templates to get started with. Whether it’s changing the color of a button or duplicating a page, Unbounce is straightforward.


Lastly, it’s important to be able to customize your landing page specifically for your situation. Unbounce provides many options to customize it so you can have a highly effective landing page.


Nabil Al-Baidhani

Nabil Al-Baidhani is an online marketer and a blogger since 2016. He reviews software and online platforms to help people make an informed and right decisions. Nabil is an expert in SEO, Affiliate Marketing, and blogging

Clickfunnels, Leadpages, and Elementor Pro

Clickfunnels – This is an amazing tool for building not only landing pages but, sales funnels too. It is as simple as drag and drop and enabled those who are non-techy to build landing pages that are quality, amazing, and functional. It costs $97/month on the lower plan

LeadPages – This is also a drag and drops landing page builder. It looks more professional than Clickfunnels, but, you have to have your own website for the landing page to be hosted. It costs $37/month

Elementor Pro – This is not as easy as Clickfunnels and Lead pages, but, once you get the hang of it, you can build landing pages and websites as good as a website developer without knowing how to code. It costs $49/year.


Kevin Tash

My name is Kevin Tash, I am the CEO of Tack Media. We manage many Shopify, Ecommerce brands and online presences for clients.

Leadpage, Instapages, Unbounce.

We’ve used countless landing page tools, and let’s just say they’re not all picnics. Some market to non-technical users and others promise large rewards and conversions.  So the short answer is, depends on your technical skill level. We’ve used Unbounce, infusion soft landing page builder, and click funnels, and they all have their differences. 

The sites that make it easy and give you a step by step wizard with better integrations are what to look for. Does it guide you step by step, does it really walk you through with visual videos and even live and phone support? 

Lead Pages have been quite effective in doing that better than the others that we have used.  It seems to be more user focused if you are a beginner. 

Instapage is a close second when it comes to simplicity and not confusing you about pointing domain names and odd mobile testing features. 

Unbounce: You still have to know what you are doing, and building a landing page and testing can be quite tricky, so unless you have a developer to manage this, the visuals are great but still not quite user friendly when it comes to mobile testing. 

You need support: 

Click funnels, is great when you have a good product and you need help tailoring flows of which you drive traffic to and from to a payment provider. It’s visual, it still takes a specialist to manage, integrate payment and more. Effective for marketing, but building a good visually engaging page is still difficult. 

Overall, its important to understand why you are going to create this landing page and how you are going to track, implement and drive traffic to it. If it’s high performance, it’s important to always have someone to walk you through it. Even if you have to hire them for 1 hour to explain the best tool.


Akiva leyton

Founder of Web Design & Online Marketing firm Media Berries LLC

Hotjar and Tawk.To

Hotjar is a heatmapping and screen recording tool that helps you identify the actions of visitors on your website. On landing pages it is especially useful by helping to identify pain points that may be causing distrust, confusion, or contributing to bounce rates by allowing you to view user’s interactions on your website. In my experience, I’ve decreased bounce rates by 30% by implementing improvements based on data gathered with Hotjar.

Tawk.To is my go-to live chat plugin. Not only is it free of charge, but it also has many features that are perfect for myself and my clients. Some of their features include editing the presentation of the chat icon, customizing the preset messages, and even allowing multiple agents on the livechat to answer all chats coming in.


Monu Rohila

Currently Working as Digital Marketing Manager (SEO, Social Media, PPC) at HoHo Media and Infotainment Agency Pvt. Ltd. I am a Digital marketer and growth hacker with over 8+ years of cumulative experience in the areas of Digital marketing.

Unbounce – Instapage – LeadPages

Landing pages plays an important role for any online business. You can’t simply put out a blog post every week and hope to generate new business. One of the best  is Landing page which effectively collect the email addresses which can be used for email marketing.

But, landing pages can and should be used for most sales pages as well. They often capture lead gen from email campaigns. Because they are used towards the bottom of the funnel, just a small change in conversion rate can have a huge impact on your profit over time.

If we talk about conversion rate then Landing pages have a higher conversion rate than any other blog post or generic page, the conversion rate on landing pages can differ drastically. According to Hubspot research, the typical landing page converts at 5 to 15%, but some landing pages that are highly optimized convert at 30% or above.

So below are the 3 main landing page tool that we will recommend others to use to make building better landing pages easier, and also optimize their conversion rates for more sales or subscribers to your blog post. 


Unbounce is One of the best landing page tools , named to suggest that visitors to their landing pages don’t ‘bounce’ (but convert instead).

Unbounce, along with the other content builder tools I’ve included in this section, feature similar functions.  So, I’ll go over them once here to clarify them. The reason that these tools are so simple to use is that they are ‘drag and drop’ tools. Simplicity like this makes it one of the best landing page tools for beginners which most blog post creators are. You can pick elements (text boxes, images, forms, etc.) from the side menus and simply drag them into a section on your landing page


Our 2nd recommendation to create landing page is Instapage. It offers a pretty limited free plan (instead of a free trial like others do), but has a slightly more affordable ‘basic’ option at $29 per month. It’s probably the best option for a tight budget. Just like Unbounce, Instapage landing pages are responsive. It also has a built-in A/B testing feature, so that you can optimize your page’s conversion rate after you’ve built the first version.


Our 3rd recommendation is most well-known landing page creator among Internet marketers is LeadPages. Many of the top bloggers that you probably follow use this landing page software. The basic plan is comparable in price to the Unbounce, but it’s solely a landing page creator. On the higher tier plans, you get access to the advanced content builder features like A/B testing and Leadboxes (I’ll get to these in a second).

The first major component is the template selection. Not only do they have a huge selection of templates, but you can even sort them by conversion rate. This feature is why LeadPages is among the best landing page tools out there.


Fiona Kay

Digital Marketing Manager at Nigel Wright Group, Europe’s number one consumer & FMCG sector recruitment agency.



We find Unbounce to be a particularly effective landing page tool as it allows us to easily capture leads, it’s affordable and it doesn’t require us as a marketing team to have any development resource to help with building the pages. The additional popups and sticky bars feature that is included as part of the cheapest plan has also proven to be useful in generating further leads. It’s incredibly easy to use with its drag and drop functionality and A/B testing feature and we can quickly create a landing page within a matter of minutes.


James Canzanella


James Canzanella is all about helping you build and grow your online business through the use of software.


There’s a lot of great landing page tools out there, but two happened to stick out the most: ClickFunnels and Kartra.


ClickFunnels is a great pick because of its seamlessness and simplicity. Sometimes learning new software can be challenging, but ClickFunnels does a great job when it comes to their drag-and-drop editor, as well as having hundreds of templates to choose from. Plus, there are many other beneficial features that can help pay for the software itself. A few of those include order bumps, one-click upsell and downsell pages, and even webinars.


Kartra is another solid choice as it’s even more of an all-in-one-platform. Similar to ClickFunnels, its landing pages are simple to create and they’ve even got stellar membership site areas for keeping your content private (expect for customers, of course). Kartra also comes with many unique features such as video hosting, calendars, and even customer help desks.


Regardless of which sales funnel/landing page builder that you end up picking, you certainly can’t go wrong.


Alina Krivopalova

Alina is a marketing manager at FlippingBook. She is interested in social media, link building, and digital marketing.


Tilda and Leadpages. 


Tilda. An easy-to-use platform that helps you create a landing page effortlessly.  You can construct your landing page from different blocks and add anything you need: texts, images, videos, calls to action, and more. Tilda has a free plan for 1 site that will be perfect for you if you want to create an event page or your personal website.


Leadpages. This tool is designed to let you create high-converting responsive landing pages. LeadPages includes integrations with all the major email marketing platforms to help you capture email addresses, phone numbers, and registrations for your upcoming product launches. Wherever you’re publishing content, you can optimize it for business growth by adding alert bars, pop-ups, and opt-in texts.  


Jeremy Harrison 

I am Jeremy Harrison and run a blog called Hustle Life, a resource for people looking to find their perfect side hustle. I started it because, over the past five years, I experimented with different businesses with various successes, and I wanted to help others find the right second job.


I recommend Kartra


As a digital marketer, I have experimented with several sales funnel apps to increase conversions on my site. And for me, Kartra stands out among many. Kartra is my favorite all-in-one online marketing tool. Although it is not the cheapest sales funnel software I have used so far, I find it much more user-friendly than the others. With Kartra, I pay $89 per month (yearly). This is cheaper than what I used to pay for ClickFunnels. The cool thing is, Kartra has much more functionality than ClickFunnels and costs less.


I use Kartra ready-made template and the drag & drop builder to create and customize cool landing pages easily. Kartra also allows me to automate my email – for the Diamond yearly plan, I can send 1,000,000 emails, save up to 100,000 contacts. The similarly priced Clickfunnels version costs $297 per month.


Megan Wagner

Megan Wagner is a 14-year marketing strategist in Dunedin, FL, specializing in marketing strategy/planning, lead generation and conversation marketing. She’s also a professor at St. Bonaventure University in the integrated marketing communications master’s program.

ClickFunnels and Landingi are my two recommended platforms. However, my landing page alternative is Facebook Messenger.

Both ClickFunnels and Landingi have excellent user-interface and advanced connectivity features for traditional landing page builds. However, Facebook Messenger is an excellent landing page alternative for lead capture. I’ve executed several highly successful lead generation campaigns using a series of automated messages that is very easy to set up AND is more interactive than a traditional landing page. Facebook Messenger is said to be one of the fastest growing communications tools, yet very few businesses are using it (or using it to its fullest potential!). Using third-party chat software (my go-to is ManyChat), businesses can build custom messages, ask valuable questions that quickly segment audiences and make the overall lead capture experience more enjoyable for users.


Adhip Ray

Adhip is the founder of He is a startup growth advisor and although he is from a finance and law school background, he delves into marketing too. He has been featured at, FitSmallBusiness and among other publications.


I’d like to suggest MailChimp. Although it is more of an email campaign tool, I find that the landing pages provided by it are more than enough.

Since I have been advising several startups (based in India), I have found most put too much detail into their landing page while building their lists. I feel that a landing page should not consist of any images or videos. Rather, it should consist mainly of a piece of text offering some freebie and another subscribing option.

Basically keep the text which shows why one should subscribe to your blog at the head of your content.

Also, if your image is optimised, a landing page without image will always load faster and I can’t stress more on the importance of a minimalist approach. Also, always make sure to check your landing page speed using the UnBounce landing page speed analyzer. 

As for social proof, it’s best you keep it in text format. I have seen that the minimalist version always boasts a 20% higher conversion rate than any other format. And for creating such a landing page, what’s better than Mailchimp?


Stacy Caprio

Founder of Growth Marketing, who loves to help businesses grow.


Instapage is my favorite landing page tool because it makes setting up the lead collection process so easy and aesthetic. It also makes it incredibly easy for any non-technical person to set up lead page A/B testing, something that is normally left out or glossed over unless you use a software such as Instapage that makes it really easy to do.. 


Kaitlin Senter

Kaitlin Senter is a copywriter & PR specialist for impact-focused businesses. She believes you shouldn’t have to choose between making a sale & making a difference. She has set out to bridge the growing gap between marketing & cultivating change.

Flodesk, Squarespace

Flodesk: Flodesk is a super-simple, well-designed campaign platform. They provide a seemingly endless supply of absolutely stunning templates that can be customized in seconds. Not only are their templates well designed but their placeholder copy is good enough to keep if writing is a struggle for you. I created my first Flodesk landing page in under 10 minutes. Bonus? Their email marketing is just as comprehensive (and simple to use!) so you end up with two, high-converting, easy-to-use marketing tools for the price of one!

Squarespace: What I love about their platform is how intuitive it is to use. No guesswork or spending hours trying to figure out how on earth you’re going to get this page to look how you want. Squarespace is ridiculously affordable, and since it’s a website builder, you can start with a landing page & expand to a full website later, no extra cost! You do need to have or purchase a domain name in order to build a landing page with Squarespace, but if you were going to that anyway, Squarespace is the way to go! 


Samuel Rexford

Sam Rexford is a digital marketing expert and former Dir. of Marketing in the startup and B2B spaces who writes about marketing, sales funnels, and blogging at

Thrive Themes, LeadPages, ClickFunnels

The three best landing page tools on the market today are Thrive Themes, LeadPages, and ClickFunnels. I’ve used all three of these amazing tools and each excels for different reasons and different use cases, so depending on your needs, one or more of these might be perfect for your situation. 

Thrive Themes. Thrive Themes is perfect for anyone building landing pages on WordPress sites. Their page building tool, Thrive Architect, makes building beautiful, high-converting landing pages on WordPress easy, fast, and affordable. Thrive Architect comes equipped with hundreds of pre-designed landing page templates for every need you might have, including webinar pages, lead generation pages, homepage designs, and more. Just select a template with one click and start customizing away for your offers. 

LeadPages. LeadPages provides elegant, fast (and high-converting) landing page templates at a very affordable price. Any marketer can quickly design and deploy almost any kind of marketing landing page they can think of, and with flexible options for deployment, they’ll have no issues connecting their pages to any website or hosting environment. 

ClickFunnels. ClickFunnels is my top choice for any marketer that wants to develop high-converting sales funnels. ClickFunnels goes beyond the traditional landing page tool paradigm of single use pages, and gives you complete sales funnels that you can import with a single click. You can build a high-converting funnel in any niche FAST, including multiple pages, integrations, and content, and you’ll get a top-level view of the entire funnel and how it’s performing. 

Personally I’m using a mix of ClickFunnels and Thrive Themes for my WordPress website and sales funnels, and the synergy between these two tools is amazing. 


David Sandy

David Sandy is a digital marketer and online entrepreneur dedicated to helping others build successful online businesses.


The best landing page tool that I recommend for others is DropFunnels.  The nice part about DropFunnels is that it provides the ability to create both an authority website and sales funnels in the same all-in-one platform.  You can create an unlimited number of landing pages and sales funnels. Not only that, but it includes additional features such as link tracking and membership areas.


Gintaras  Steponkus

SEO & Marketing Expert who loves to know the latest and trendy digital marketing strategies.


My topmost choice is Instapage that serves the best in building a landing page for online marketing and promotional campaigns. It promises ads conversions by up to 400%, by automating 1:1 personalized post-click landing page experiences. Unlike conventional landing page builders, it brings diversity and style to customizable templates for a variety of users. Based on real-time analytical data, it is also accommodating for new entrepreneurs and startups. It provides services like the aforementioned integrations with an affordable package of $79.

Moreover, it is considered the most budget-friendly tool for marketing. It integrates with marketing tools like Google Analytics, Facebook, Google +, Twitter, and much more. If you want to convert the clicks into customers, Instapage is the best tool.


Mike Bran

I am a Sports Fanatic and grew up doing all kinds of sports, from soccer to swimming to basketball


Unbounce & Usage




It is my favorite tool for creating landing pages for one primary reason – variety in features. From creating basic level pages, users could use the A/B testing technique to analyze their results. Dynamic test replacement makes it stand out from other landing pages tools. This feature changes the title of the landing page according to the user’s search query or keywords. For example, if a user searched ‘taking university loan’ and ‘improving university CGPA’ are two different queries. When a user lands on a website, this tool will change the title accordingly. You do not need to make hundreds of landing pages separately. Unbounce will manage that automatically. It also provides a call to action feature and exit intent on the landing pages to increase chances of conversions. 




Users only have to select the desired templates from hundreds of stunning designs. Editing is quite easy, and if you want some section to be added, head to the left-hand sidebar. Create as many headings and call-to-actions as you want for your landing pages and highlight the keywords in them. It will automatically match the user’s intent with the list of already stored keywords and then display the land page accordingly.


Billy Bross

Billy Bross is a business consultant who works with online education companies and course creators. He helps clients enroll more students and grow their revenue.

Thrive Architect and LeadPages

For WordPress sites, I preferThrive Architect. It’s my overall favorite because it’s the most marketer-focused. It’s easy to use, has excellent templates, and is very flexible. Great value, too. And they have a lot of other tools you can plug into your site.

For non-Wordpress sites, it’s LeadPages. Their templates get high conversions and are easy to customize. Plus they have a great split testing feature. LeadPages is perfect for quickly putting up landing pages and driving traffic to them.


Lennart Meijer

Lennart is the co-founder and Chief Marketing Officer of theotherstraw – a social enterprise replacing single-use plastic straws with reusable, ethically-sourced bamboo straws.

Leadpages and Instapage 

Leadpages allows you to develop lead-generating landing pages that integrates with the most common digital marketing tools. It’s easy to use, running on a drag and drop builder. It allows you to A/B test, making it a great option for those wanting to test certain metrics and elements.  

Instapage is a straightforward platform, which can help you create beautiful landing pages without the need for a developer.. Its user friendly, customizable and can truly help you attract leads and drive conversions. Instapage directly integrates to Google Analytics, Facebook Ads and Google Ads – allowing you to run an optimized, coherent campaign. 


Ollie Smith

Ollie Smith’s entrepreneurial journey began at the tender age of 18 years with the help of a loan from the Prince Charles Trust for Young Entrepreneurs.  Since those early days, he has moved on to successfully manage his current business for the last 3+ years.


In my opinion, leadpages is an easy-to-use tool which can be integrated across a number of digital platforms. It allows you to fine tune your campaigns to achieve maximum impact and edit individual pages to make them mobile responsive.  The entire library of plugins provided makes this tool one of the best value for money tools on the market right now.


Kevin Hilton


Owner of Multi Layer Media, an Essex based marketing agency that focuses on lead generation.


Unbounce – For non web/tech savvy users I would recommend Unbounce for any landing page optimisation projects. Unbounce has an array of features that makes building pages very simple, and it also offers easy to setup split testing experiments.  


Samantha Russell

As the Chief Marketing & Business Development Officer for Twenty Over Ten (an online marketing and website development company for financial advisors), I focus on helping business owners and others in financial services understand the value of their online presence and connecting them with the marketing tools and digital solutions they need to effectively manage their brand.

Lead Pilot

Lead Pilot is an all-in-one inbound marketing platform that offers users unlimited brand-centric landing pages. With Lead Pilot, users can create and launch fully responsive landing pages that match their brand’s look and feel without relying on a designer or developer. 

Each landing page built in Lead Pilot also comes equipped with fully customizable time-delayed pop-up subscribe forms and featured sidebar areas that serve as an extension of brands to drive conversions. Additionally, any contact information submitted via the subscribe forms are automatically transferred to a contact database and assigned a LEAD Score from 1-100 to help business owners identify which contacts are most engaged. 

Although developed specifically for financial advisors, Lead Pilot is ideal for businesses in the regulated industries such as insurance, real estate, etc. as all landing pages are archived to satisfy all regulatory requirements and are WORM compliant.


Grafton Robinson

Grafton is the founder of SafariGrowth, an inbound marketing agency for mission-driven startups and non-profits.


My favorite landing page tool is Visual Website Optimizer (or VWO), for a variety of reasons. The first is that it empowers marketers to run and analyze landing page tests without the help of development. Being able to modify a page in their UX and start a test immediately can yield great findings in a fraction of the time it would take if you had to either build a companion page in a CMS, or enlist a developer to make the same change.

Their customer support is also fantastic — every time I’ve had a question about test setup, or how to use some of their tools, they’ve responded quickly and thoroughly. 

Tetyana Ilchenko

Tetyana Ilchenko is a digital marketer and content writer at LiveArt. She is interested in new technologies, web to print industry and marketing.


I have many projects and use Unbounce as it really meets my needs. This tool allows creating custom landing pages. It is an ideal choice both for beginners and advanced users, as there are respective customization options and user-friendly interface. Dynamic text replacement is the one that made a big impression on me. Moreover, landing pages can be integrated with MailChimp, WordPress and more. I need to admit, that landing pages created with Unbounce increased our CTA rate. 


Aqsa Tabassam 

Tech Enthusiast and Digital Marketing Expert




HubSpot is best for making many digital marketing tools but its landing page tool is also awesome. It is a platform for many digital marketing solutions including creating effective landing pages. From finish to start, one can create an interesting personalized landing page within the few minutes by onboarding videos and written content. It has amazing features of templates, easy formating, forms, content creation, SEO, Ads and Facebook integration. 


The platform at large includes everything from CRM to email marketing that literally makes marketing of the website a success. HubSpot offers the cheapest Starter tier with option to build a functional landing page for just a $50 per month subscription.


Kevin Pike

Kevin Pike is President of Rank Fuse Interactive, a digital agency he founded in 2015 after a decade of experience with multiple marketing agencies in the Kansas City area. His expertise includes search and display ad management, WordPress development, content marketing, and SEO.


Google PageSpeed Insights, Google Optimize, and Hotjar


My favorite tools as a digital marketer are ones that audit performance and provide ongoing optimization insights. At my agency, we rely on the three tools below almost daily to improve our landing pages. 


Google PageSpeed Insights – The way Google thinks of your landing page is primarily helpful for organic search rankings. Beyond SEO help, finding ways to make landing pages load faster will help the user experience from email, social, and other marketing channels.


Google Optimize – This is another free tool from Google that is underutilized as a post-production tool. This tool is scalable for simple A/B testing as well as complex multi-variable testing. The best part is complexity doesn’t require advanced coding experience and the analytics insights provide a percent confidence analysis for the winning design.


Hotjar – If your UX designers are into user behavior, mouse tracking, and heat mapping Hotjar is a great tool. They have a free and paid versions depending on the amount of traffic you want to test. Implementation is easy through Google Tag Manager as well as plugins for WordPress and other popular CMS platforms.  

Landing Page Tools FAQ

What is the best landing page tool?

Our experts voted Unbounce as their favorite landing page tool. However, it depends on your website and needs if this is also the best for you to use. Read our full article to see the full top 10 list of landing page tools.

What are tips when creating a landing page?

1) Make sure your landing page is relevant to the audience that you are targeting with your PPC campaigns. 2) Focus your landing page around one goal. For a lead generation website, this is to generate a lead. Remove all other distractions. 3) Add USP’s and testimonials to convince people to give you their details. 4) Start A/B testing your landing pages to find out what works best for your business.

How are landing pages different?

Landing pages contain different content, have a stronger call-to-action (CTA) and are more tailored to the type of visitor you are targeting with your campaigns. See our previous article that describes how to build a high-converting PPC landing page.

How do you create a landing page?

Unless you have mad web development skills or access to them, it might be handy to use tool to build these. There are a lot of great landing page tools out there, which are often very easy to implement on your website.

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By Jeroen

Having worked as a PPC freelancer for many years, Jeroen helps businesses to get more results out of their online advertising budgets.

He is the founder of Vazooky Digital, a Google Ads agency in Sydney, Australia.

2 replies on “Best Landing Page Tools: Voted By 50+ PPC Experts”

Landing pages can significantly improve the outcome of your online advertising campaigns. It allows you to quickly design and build high-converting landing pages, without having to get back and forth to a web developer. Thank you for compiling the opinions of all these experts. Pretty sure I will find a use for their ratings even though I enjoy using Clickfunnels.

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