Google Ads management that goes beyond Performance Max.
My name is Jeroen and I am one of Australia’s most experienced Google Ads specialists. Contact me today to see how I can help you with Google Ads.
How do you want to work?
Every business scales differently and has different needs. Select your profile below to find the exact Google Ads management model that’s perfect for your business.
I need a dedicated specialist
Who this is for: Ideal for SMEs, boutique brands, and growing e-commerce stores.
Fed up with account managers, and generic agency templates? Get direct, agile access to a senior strategist who handles your account setup, bidding, and ongoing account optimisation personally.
I need full-scale management
Who this is for: Ideal for established businesses looking to maximise their pipeline.
You need the analytical horsepower, custom reporting, and deep strategic infrastructure of a premium agency, but without the corporate bloat. Get full-funnel, completely managed client acquisition.
I need high-level strategy
Who this is for: Ideal for large corporations with internal marketing teams.
You don’t need hand-holding or basic execution—you need elite direction. I embed with your internal team to run deep diagnostic audits, eliminate budget leaks, and build sophisticated growth roadmaps.
No. Simply put; it won’t give us the best results.
While many agencies rely heavily on Google’s automated “black box” solutions like basic Performance Max campaigns, my approach is far more technical and advanced. I build granular, high-intent search architectures and fully optimised custom product feeds to ensure we target buyers, not just empty clicks. By combining deep human strategy with targeted precision rather than blindly trusting automated default settings, I squeeze significantly more conversions out of your actual ad budget.
No. I don’t believe in trapping businesses with restrictive 6 or 12-month legal contracts.
Everything I do operates on a flexible, transparent month-to-month agreement. My model is entirely performance-driven—I want you to stick around because you are thrilled with the growth and ROI we are generating, not because a piece of paper forces you to.
Very hands-on. I treat your ad spend exactly like it’s my own, which means “set and forget” is completely out of the question.
Unlike typical agencies that launch a campaign and only check it once a month before sending an automated report, I am in your account continuously. The real work happens post-launch through relentless A/B ad testing, negative keyword scrubbing, and budget optimisation to aggressively stop Google from wasting your cash.
Yes, 100%.
You retain total, uninterrupted ownership of your Google Ads account, all historic data, and your tracking setups from day one. I partner with you via standard manager access. If you ever decide to part ways, your account moves with you, completely untouched—nothing is locked down or hidden behind proprietary agency software.
You deal directly with me.
One of the biggest complaints about digital agencies is the “telephone game”—you talk to a senior strategist during the sales pitch, but your account is immediately passed to a junior intern once you sign. With Vazooky, there are no account managers acting as middlemen. I personally set up and optimise your campaigns. When you have a question, you speak directly to the person doing the actual work.
Google Ads management done right.
Successful Google Ads management isn’t a “one-size-fits-all” setup. A local service business needs a completely different strategy than a national e-commerce store or an international brand. My approach is entirely customised to your business size and target market, ensuring your ad budget is structurally set up to hit your specific goals.
Lead generation via Google Ads
For local businesses, the focus is on geographic dominance. This means using hyper-targeted suburb bidding, location-specific ad copy, and tracking every single phone call and form lead to ensure we are capturing high-intent customers in your immediate service area.
For national or international brands, we scale your reach without losing control, splitting campaigns by location, intent, and regional search behaviour to keep a tight lid on your acquisition costs.
Ecommerce sales via Google Ads
When it comes to e-commerce, I steer clear of Google’s over-automated “black box” solutions like Performance Max. Instead, my Google Ads management focuses on granular Google Shopping campaign structures and fully optimised product feeds.
Every single event—from adding an item to the cart to the exact value of a purchase—is tracked meticulously so we can accurately measure and optimise your actual return on ad spend (ROAS).
Ongoing optimisation.
The real work actually happens after your campaigns are live. A profitable account requires continuous, data-driven optimisation to prevent Google from wasting your budget on irrelevant clicks. My ongoing management involves constant bid refinements, digging through search term reports to add negative keywords, running A/B tests on ad copy, and working behind the scenes to improve your Quality Scores so you pay less per click over time.
You will always retain 100% ownership of your Google Ads account and data, backed by a live reporting dashboard you can check 24/7. There are no lock-in contracts or hidden fees; I work on a flexible, month-to-month basis where you deal directly with the expert managing your data.
Working with companies of all sizes.
Join some great Aussie businesses that have been using my Google Ads management services.
“Working with Jeroen over the last 12 months has been a great experience. He is a pleasure to work alongside and has delivered significant results within our online advertising activity in a short space of time.
He has been instrumental in our success this year.”
“Jeroen has been managing our Google Ads and Facebook advertising accounts for nearly a year now.
We’ve seen a solid improvement in our cost per conversion (dropping around 50% across the board), as well as a host of new and innovative ideas that have helped us open up the business.
He’s proactive and diligent, and always just a phone call away.”
“Jeroen is a brilliant digital marketer with a gift for driving high quality leads.
He’s a pleasure to work with, extremely proactive and I wouldn’t hesitate to recommend him.”
“Vazooky Digital were instrumental in the growth of TidyMe.
I worked with Jeroen directly who built out our Google Ads campaigns which continued to deliver success month on month in decreasing CAC’s and increasing CTR’s. Couldn’t recommend highly enough!”
“Love working with Jeroen.
Super quick with set-up, very easy going, very knowledgeable and has helped grow our account to over 100 conversions a month!”
“Jeroen has an uncanny ability to understand and execute efficient SEM campaigns. Whether that’s driving top line growth and aiming for profitability.
Jeroen has a superior understanding of everything search – campaign management, tracking and analytics, landing pages and conversion rate optimisation. A real search superstar.”
“Working with Vazooky Digital has been a game-changer. Adwords can be like a casino that draws you in, encouraging you to spend more and more with the premise of large returns.
The industry is filled with self-acclaimed experts, who are helping you drain your budget even faster. If only we’d come across Vazooky Digital earlier.
Jeroen takes a cool, analytical approach to digital marketing that’s much needed. All our spend is now based on his advice, not Google’s!”
“Vazooky digital has been supporting us for 6 months now, and has made some impressive inroads into driving CPA’s down, whilst increasing and growing our reach across the industry.
The quick responses, direct 1:1 relationship with Jeroen really make a difference when it comes to only having to discuss things once and they get done.”
Areas I serve.
I’m based in Sydney, but I work with businesses across Australia. Whether you’re in Melbourne, Brisbane, Perth, or right here in NSW, I provide a seamless service that makes the distance irrelevant. We can easily jump on a video call to stay aligned on your goals and keep your campaigns performing. My focus is on being a reliable, direct point of contact for your business, ensuring your Google Ads strategy is sharp, effective, and perfectly suited to your business' target market.
Experienced Google Ads specialist.
Running Google Ads in Australia can feel like a massive money pit if it's not done right. As one of Australia's most experienced Google Ads specialists, I partner with ambitious Aussie businesses to take the guesswork out of pay-per-click. My focus is simple: turning your ad spend into a reliable stream of leads and sales without the usual agency fluff.
My approach to Google Ads management is completely tailored to your actual business goals and profit margins. I get stuck into the data to find the high-intent keywords your competitors are missing, making sure your ads land in front of the right people at the exact moment they’re ready to buy.
When you work with me, you can say goodbye to the "set and forget" automation and junior account managers you often get at big, expensive agencies. With nearly two decades of experience navigating the Australian digital landscape, I handle all the heavy lifting—from tight campaign structuring to constant bid tweaks—so you can get back to running your business.
At the end of the day, I’m here to stop Google from wasting your hard-earned cash on useless clicks. I believe in total transparency, which means no locked-in contracts, no hidden fees, and full ownership of your own data from day one. If you're ready to move past the confusing tech jargon and start seeing real, measurable growth for your business, let’s have a quick chat and see how we can get your ads working harder for you.
Google Ads management posts.
I’m a big believer in staying ahead of the game, so I regularly share my thoughts on where search marketing is heading. These posts are a direct look into how I handle Google Ads management in a fast-changing landscape—from navigating the latest AI updates to practical ways to sharpen your strategy. It’s all about cutting through the noise with honest, data-backed insights you can actually use to get better results from your campaigns.
Providing expert Google Ads management in today’s market means more than just knowing which buttons to press; it’s about understanding the "why" behind the data. I use this space to dive into the strategic side of things, sharing the exact framework I use when auditing complex accounts or building out high-performance roadmaps. It’s my way of pulling back the curtain on how a senior specialist approaches campaign optimisation and profit in an increasingly automated world.
The goal here isn't to overwhelm you with technical jargon, but to provide clarity on the tactical shifts that actually move the needle. Whether I'm breaking down a new platform feature or discussing advanced bidding structures, I keep the focus on real-world Google Ads management. If you’re looking for a fresh perspective on how to keep your campaigns competitive without the usual agency spin, you’ll find it here.
