If you have ever felt overwhelmed by the amount of tracking codes (pixels) on your website, you aren’t alone. Between Google Analytics 4, Facebook Pixels, and LinkedIn Insights, managing code snippets can become a technical nightmare that slows down your site. Google Tag Manager (GTM) is the solution. This free tool allows you to manage…
Category: Top
Auditing your Google Ads account is an essential step in ensuring the success of your online advertising efforts. By regularly reviewing and analysing your account, you can identify areas for improvement, optimise your campaigns, and ultimately drive better results. In this article, we will discuss the key steps to effectively audit your Google Ads account…
So you have set up your Google Ads campaigns. Now, you want to see your ads showing up on Google. So you’re Googling some of your keywords and all you see are the ads of your competitors. Dammit! There could be multiple reasons why your ad is not showing up in Google. Keep in mind…
True, Google Ads is getting more competitive with the day. Cost-per-click’s are rising and this will continue over the next few years. However, it is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. And when setting up your campaigns correctly, Google Ads can…