Hi, I’m Jeroen, a senior Google Ads freelancer.
When you hire a freelance Google Ads specialist, you deserve a partner who knows how to squeeze every cent of value out of your budget. Based in Sydney and working with clients right across Australia, I provide the kind of senior-level expertise you can’t find at the big agencies.
I’ve been in the game since 2008, so I’ve seen every “next big thing” Google has thrown at us. What I’ve realised is that while the tech changes, the fundamentals don’t—you need a strategy that’s as unique as your business. I take a cool, analytical look at your data to find the gaps your competitors are missing, making sure your brand stands out in a crowded market. It’s all about honest advice, clear communication, and making sure your marketing budget is working as hard as you do.
I don’t just “manage” accounts; I focus on scaling them. After years of refining strategies for fast-growing brands like DesignCrowd and SiteMinder, I’ve learnt that the best results come from a “no-nonsense” approach. I’m not here to hide behind flashy metrics or complex jargon; I’m here to make sure your ads are actually hitting your business goals.
When you work with me, you’re not just getting a freelancer—you’re getting a strategic partner. I’ll treat your spend like my own, cutting out the “tyre-kickers” and focusing on the leads that actually move the needle for your bottom line. If you’re ready to take the steering wheel back from the “black box” and start seeing a proper return on investment, let’s have a chat.
Areas I serve.
I’m based in Sydney, but I work with businesses across Australia. Whether you’re in Melbourne, Brisbane, Perth, or right here in NSW, I provide a seamless service that makes the distance irrelevant. We can easily jump on a video call to stay aligned on your goals and keep your campaigns performing. My focus is on being a reliable, direct point of contact for your business, ensuring your Google Ads strategy is sharp, effective, and perfectly suited to your business’ target market.
Working with companies of all sizes.
Join some great Aussie businesses that have been using my Google Ads freelancer & PPC management services.
I help Australian businesses dominate the search results. Join a growing list of businesses who use my freelance Google Ads services to out-pacing their competitors and maximise their digital spend.
“Vazooky digital has been supporting us for 6 months now, and has made some impressive inroads into driving CPA’s down, whilst increasing and growing our reach across the industry.
The quick responses, direct 1:1 relationship with Jeroen really make a difference when it comes to only having to discuss things once and they get done.”
“Jeroen is a brilliant digital marketer with a gift for driving high quality leads.
He’s a pleasure to work with, extremely proactive and I wouldn’t hesitate to recommend him.”
“Working with Jeroen over the last 12 months has been a great experience. He is a pleasure to work alongside and has delivered significant results within our online advertising activity in a short space of time.
He has been instrumental in our success this year.”
“Vazooky Digital were instrumental in the growth of TidyMe.
I worked with Jeroen directly who built out our Google Ads campaigns which continued to deliver success month on month in decreasing CAC’s and increasing CTR’s. Couldn’t recommend highly enough!”
“Jeroen has been managing our Google Ads and Facebook advertising accounts for nearly a year now.
We’ve seen a solid improvement in our cost per conversion (dropping around 50% across the board), as well as a host of new and innovative ideas that have helped us open up the business.
He’s proactive and diligent, and always just a phone call away.”
“Working with Vazooky Digital has been a game-changer. Adwords can be like a casino that draws you in, encouraging you to spend more and more with the premise of large returns.
The industry is filled with self-acclaimed experts, who are helping you drain your budget even faster. If only we’d come across Vazooky Digital earlier.
Jeroen takes a cool, analytical approach to digital marketing that’s much needed. All our spend is now based on his advice, not Google’s!”
“Love working with Jeroen.
Super quick with set-up, very easy going, very knowledgeable and has helped grow our account to over 100 conversions a month!”
“Jeroen has an uncanny ability to understand and execute efficient SEM campaigns. Whether that’s driving top line growth and aiming for profitability.
Jeroen has a superior understanding of everything search – campaign management, tracking and analytics, landing pages and conversion rate optimisation. A real search superstar.”
Helping businesses to succeed online.
Digital marketing isn't just a job for me—it's a career spanning nearly two decades.
I’ve been a dedicated Google Ads specialist since 2008 and launched my independent freelance agency in 2017.
I believe that every business, regardless of size, deserves a Google Ads strategy that is both sophisticated and easy to understand. Whether you are a growing local service provider or a national brand looking to scale, my approach remains the same: I focus on the metrics that actually impact your bottom line.
By working closely with you, I act as an extension of your team. We’ll look beyond just clicks and impressions to ensure your budget is being funnelled into the areas that drive genuine growth.
How I work as a Google Ads freelancer.
As one of Australia's most experienced Google Ads freelancers, I can help you to get more conversions out of your Google Ads budget. Google Ads can be a very powerful tool to send quality visitors to your site that actually convert!
I believe the best results come from a partnership that’s built on transparency and clear communication. My process is pretty straightforward: I don't hide behind complex reports or "black box" automation. Instead, I work as an extension of your business, taking the time to understand your margins, your customers, and your goals. From the initial audit to daily optimisations, everything I do is focused on making sure your budget is being spent where it actually counts. You’ll always have a direct line to me, full ownership of your data, and a clear view of exactly how your campaigns are performing.
Here is the process that I follow with most of my clients:
➀ Campaign setup
A high-performing account starts with a rock-solid foundation. To ensure we launch with an edge, I personally handle the following:
Data Audit & Goal Setting: I analyze your historical data to establish realistic budgets and CPA (Cost Per Acquisition) goals.
Granular Keyword Strategy: I build comprehensive keyword lists using a mix of high-intent long-tail terms and strategic match types.
Full-Stack Conversion Tracking: I ensure your tracking is flawless across both Google Ads and Google Analytics (GA4) so we can measure true ROI.
Ad Testing Framework: I implement a "Champion vs. Challenger" testing structure to find your winning messaging fast.
Conversion Rate Optimization (CRO): If needed, I’ll help you build or refine PPC-specific landing pages designed to convert visitors into leads.
Strategic Campaign Calibration: I fine-tune every setting—from location targeting to bid strategies—to align with your specific business goals.
Collaborative Launch: You’ll have the opportunity to review and provide feedback on the entire structure before we push any campaigns live.
➁ Ongoing optimisation
Launching is just the beginning. Once the data starts flowing, I begin the aggressive optimisation process that separates "average" accounts from market leaders.
My monthly optimisation workflow includes:
Bid Management: Manually or strategically adjusting bids to capture the highest-value traffic.
Negative Keyword Mining: Pausing underperforming terms and adding negatives to eliminate wasted spend.
Creative Refresh: Continuous testing of ad copies and landing page elements to lower your CPC.
Quality Score Engineering: Using various tactics to improve your Ad Relevance and Landing Page Experience, lowering what you pay for top positions.
Alpha/Beta Testing: Constantly hunting for new keyword opportunities and audience segments.
100% Transparency & Access You retain full ownership and access to your Google Ads account at all times. I provide a live reporting dashboard so you can monitor your performance data 24/7.
To get maximum results out of your budget it's key to set up campaigns the right way, and then actively optimise them based on data.
Frequently asked questions.
Choosing the right person to manage your Google Ads is a big decision, and it’s normal to have a few questions about how it all works. To make things easy, I’ve pulled together some of the most common things I get asked by business owners looking to take their campaigns to the next level.
If you’re ready to move away from the "set and forget" mentality and want to know more about how a senior Google Ads freelancer can specifically improve your ROI, have a read through.
If your question isn't covered, just get in touch and we can chat through your needs directly.
It really comes down to who is actually doing the work. In most Sydney agencies, you’ll meet a senior director during the sales process, but once you sign, your account gets handed to a junior who’s still learning the ropes. When you hire a freelancer like me, you get my 18+ years of experience on every single campaign. You aren't paying for fancy office overheads or account managers; you’re paying for senior-level results and a direct line of communication to the guy pulling the levers.
Most freelancers are either just starting out or managing dozens of tiny accounts at once. My background is a bit different—I’ve spent nearly two decades scaling global brands like SiteMinder and DesignCrowd. I don't take on hundreds of clients; I carefully select the advertisers I work with. I bring enterprise-level strategy to a one-on-one relationship.
You should look for someone who asks about your business goals and margins, not just your "budget." A good freelancer should be transparent, give you 100% ownership of your accounts, and have a proven track record with brands you’ve actually heard of. If they can’t show you how they’ve scaled a business similar to yours, they’re probably not the right fit. I always start with a chat to see if we're a good match before we dive into the data.
Absolutely—and often better ones. I use the same high-end auditing and optimisation tools as the big firms, but I’m much faster at implementing changes. Because I don't have to deal with agency red tape, I can pivot your strategy in real-time.
Yes, I am a certified Google Partner. But honestly? Don't hire me because of a badge. Hire me because I’ve managed millions in spend for brands like SiteMinder. Any junior can pass a Google test; not many can say they’ve scaled global SaaS companies from the ground up.
Absolutely. You can have the best ads in the world, but if your website is a mess, you’re just throwing money away. I’ll look at your landing pages and give you direct feedback on how to improve the copy and layout to make sure we’re actually converting the traffic I'm sending.
No 50-page PDF "vanity" reports that no one reads. I provide a clear, live dashboard (usually in Looker Studio) so you can see exactly what’s happening with your ROAS, leads, and spend in real-time. We’ll also have a monthly check-in to talk strategy, not just numbers.
Recent Google Ads freelancer posts.
Staying on top of the digital landscape is a full-time job in itself, which is why I regularly share my insights through these Google Ads freelancer posts. My goal is to pull back the curtain on how high-performing campaigns actually work in the Australian market. Whether I’m breaking down the latest algorithm updates or sharing practical tips on conversion tracking, these articles are designed to help business owners and marketing managers make more informed decisions about their digital spend.
As a dedicated Google Ads freelancer, I see firsthand what’s working (and what isn’t) across a variety of industries every single day. I use this space to discuss real-world strategies—like avoiding the pitfalls of over-automation or conducting a thorough account audit—that can have a massive impact on your bottom line. Have a browse through my recent posts below to get a feel for my approach and pick up some actionable advice for your own campaigns.
I also believe that a transparent Google Ads freelancer should be an open book when it comes to industry knowledge. The digital space moves incredibly fast, and what worked six months ago might be costing you money today. By keeping up with these posts, you can stay ahead of the curve on everything from Search to Performance Max. My aim is to provide clear, fluff-free commentary that helps you understand the "why" behind your campaign performance, ensuring you feel confident that your investment is in the right hands.
