Traditional Google Ads agency
✖ Junior or mid-level account manager running your campaigns.
✖ Communication through a gatekeeper / account manager.
✖ Templated campaign setup and a high-volume of clients.
✖ 6-12 month locked-in contracts for some large Google Ads agencies.
✖ Occasional “polished” reports with basic numbers.
✖ Account ownership might be restricted.
✖ High fees / a percentage of spend.
Vazooky Digital
✔ Senior specialist (two decades of Google Ads experience).
✔ Direct 1:1 communication with your Google Ads specialist.
✔ Custom campaign setup / fully focussed on revenue for your business.
✔ Flexible month-to-month agreements. Cancel at any time.
✔ Live dashboards & 24/7 access to your account.
✔ You own everything (always).
✔ Flat fee (with a big focus on efficiency).
Working with companies of all sizes.
I work with a diverse range of companies, from agile local startups to established national brands, providing the high-level strategic oversight that defines a premium Google Ads agency service. By partnering with me, you are joining an impressive list of great Aussie businesses. These businesses rely on my agency-level PPC consulting and management to maintain a sharp competitive edge. I have a deep-seated understanding of the nuances within the Australian market. Also, I take pride in helping businesses not just compete, but dominate their respective search results through elite expertise.
“Working with Jeroen over the last 12 months has been a great experience. He is a pleasure to work alongside and has delivered significant results within our online advertising activity in a short space of time.
He has been instrumental in our success this year.”
“Jeroen is a brilliant digital marketer with a gift for driving high quality leads.
He’s a pleasure to work with, extremely proactive and I wouldn’t hesitate to recommend him.”
“Vazooky digital has been supporting us for 6 months now, and has made some impressive inroads into driving CPA’s down, whilst increasing and growing our reach across the industry.
The quick responses, direct 1:1 relationship with Jeroen really make a difference when it comes to only having to discuss things once and they get done.”
“Jeroen has been managing our Google Ads and Facebook advertising accounts for nearly a year now.
We’ve seen a solid improvement in our cost per conversion (dropping around 50% across the board), as well as a host of new and innovative ideas that have helped us open up the business.
He’s proactive and diligent, and always just a phone call away.”
“Working with Vazooky Digital has been a game-changer. Adwords can be like a casino that draws you in, encouraging you to spend more and more with the premise of large returns.
The industry is filled with self-acclaimed experts, who are helping you drain your budget even faster. If only we’d come across Vazooky Digital earlier.
Jeroen takes a cool, analytical approach to digital marketing that’s much needed. All our spend is now based on his advice, not Google’s!”
“Love working with Jeroen.
Super quick with set-up, very easy going, very knowledgeable and has helped grow our account to over 100 conversions a month!”
“Jeroen has an uncanny ability to understand and execute efficient SEM campaigns. Whether that’s driving top line growth and aiming for profitability.
Jeroen has a superior understanding of everything search – campaign management, tracking and analytics, landing pages and conversion rate optimisation. A real search superstar.”
“Vazooky Digital were instrumental in the growth of TidyMe.
I worked with Jeroen directly who built out our Google Ads campaigns which continued to deliver success month on month in decreasing CAC’s and increasing CTR’s. Couldn’t recommend highly enough!”
As an independent Google Ads agency, I offer a tailored approach that larger, volume-based firms simply cannot replicate. My focus is on delivering the sophisticated campaign structures and data-driven insights you would expect from a top-tier PPC agency, but with the direct accountability and personal investment of a dedicated partner. This ensures your brand doesn't just gain visibility, but achieves sustainable, scalable growth through a strategy built specifically for your commercial reality.
An alternative for your Google ads agency.
Hi, my name is Jeroen and I provide a high-performance alternative to the traditional Google Ads agency model. My mission is to help Australian businesses dominate their search landscape through a combination of technical precision and senior-level strategy. By focusing on the metrics that actually move the needle, I help you transform your digital presence from a simple expense into a scalable growth engine.
When you partner with me, you gain the benefits of an independent Google Ads agency without the typical overheads or communication barriers. I personally oversee every facet of your account, providing a level of tailored oversight that larger, fragmented firms simply cannot match.
Unlike a traditional Australian Google Ads agency where your account is often offloaded to a junior coordinator, you receive direct access to nearly two decades of Google Ads expertise. This ensures that your brand’s strategy is never "set and forget," but rather constantly evolving based on real-time data and deep industry insights.
By acting as a senior extension of your team, I provide the transparency and accountability that many Google Ads agencies lack. You retain full ownership of your data and have a direct line to the expert actually managing your campaigns—not an account manager reading from a script. If you are ready for a more sophisticated, results-driven approach to search marketing, let’s discuss how we can elevate your performance.
Areas I serve.
I’m based in Sydney, but I work with businesses across Australia. Whether you’re in Melbourne, Brisbane, Perth, or right here in NSW, I provide a seamless service that makes the distance irrelevant. We can easily jump on a video call to stay aligned on your goals and keep your campaigns performing. My focus is on being a reliable, direct point of contact for your business, ensuring your Google Ads strategy is sharp, effective, and perfectly suited to your business' target market.
Data-driven agency-style Google Ads management.
Unlike traditional digital marketing agencies where communication can become fragmented, I ensure you have a direct line to senior expertise, ensuring your search strategy is always perfectly aligned with your broader commercial objectives.
By choosing to partner with me, you are moving away from "black box" management and into a partnership defined by transparency and elite performance. I don’t just manage accounts; I scale businesses by treating your investment with the same care and scrutiny as my own. If you are looking for an agency partner who prioritises your bottom line over vanity metrics, I am ready to help you dominate your market.
How I work.
Are you currently investing in Google Ads but realise you aren't achieving the maximum possible return? You’re certainly not alone. Many Australian businesses find themselves hitting a ceiling with their performance. This is exactly where my Google Ads agency services provide the necessary breakthrough.
As a senior PPC agency specialist, I offer a sophisticated level of management that combines the strategic depth of a high-end agency with the personal accountability of a dedicated consultant. I help you navigate the ever-evolving complexities of the Google ecosystem. Also, I will ensure your brand reaches your ideal target audience with clinical precision. My mission is to bridge the gap between "running ads" and achieving genuine commercial growth. I do this by providing the expert oversight required to turn your digital spend into a high-performing business asset.
✔ Month-to-month Google Ads agency-style management.
I understand that your business needs the freedom to adapt and evolve in a fast-paced market. That’s why I operate as a Google Ads consultant who offers flexible month-to-month management, letting you stay in complete control of your marketing spend without feeling trapped by long-term agency contracts.
Whether you are looking for a short-term boost or a long-term partnership, my approach as a dedicated Google Ads specialist is built around your specific business goals, allowing for agility and quick pivots as your industry changes.
✔ 100% transparency in your Google Ads account.
I believe trust is the cornerstone of any successful partnership, especially when working with an independent Google Ads specialist. That’s why I offer complete transparency, giving you full ownership and 24/7 insights into your Google Ads account.
As your Google Ads specialist, I ensure there are no secrets, no hidden fees, and no "smoke and mirrors"—just crystal-clear data and open, direct communication. You will always know exactly where every dollar of your budget is going and the specific ROI your campaigns are generating.
✔ Certified Google Ads agency in Sydney.
Vazooky Digital works similar to a Google Ads agency in Sydney. I am recognised as one of Australia’s most experienced Google Ads specialist, having honed my skills while driving growth for world-class, fast-growing companies like DesignCrowd and SiteMinder.
As a qualified Google Ads specialist, I hold individual certifications in Search, Display, Video, and Shopping to ensure your campaigns are optimised across the entire Google ecosystem.
Again, if you’re ready to move away from the "set and forget" mentality of a traditional Google Ads agency and start seeing a sophisticated, senior-level return on your investment, let’s have a chat. I provide the transparency, technical rigour, and direct accountability that businesses need. This helps them to thrive in an increasingly competitive search landscape. Therefore, whether you are looking to audit an existing account or build a high-performance campaign from the ground up. I am here to ensure your brand remains at the forefront of your industry. Together, we can cut through the noise and focus on the high-intent results that truly impact your bottom line.
Frequently asked questions.
Navigating the complexities of search engine marketing can be challenging, even for established businesses. As a specialist Google Ads agency alternative, I believe that transparency is the foundation of a successful partnership, which is why I’ve compiled these frequently asked questions to provide clarity on my process and philosophy.
Whether you are curious about account ownership, strategic direction, or how I outperform the traditional PPC agency model, this section is designed to give you the guidance you need. If your specific query isn’t covered here, please feel free to reach out directly—I’m always happy to discuss how a senior-led approach can better support your commercial goals.
Most traditional Google Ads agencies operate on a high-volume model where senior directors handle the initial sale, but daily account management is handed off to junior staff or interns. By choosing a senior specialist like Jeroen Minks, you eliminate this "junior hand-off." You receive the same enterprise-level strategic thinking I provided for SiteMinder and DesignCrowd, but with the direct communication and 100% transparency of an independent consultant.
A top-tier agency should be defined by its commitment to ROI rather than vanity metrics like clicks or impressions. In the competitive Australian market, a high-performing partner must demonstrate expertise in hyper-local targeting, advanced conversion tracking (GA4 and GTM), and lead quality optimisation. My approach involves deep-diving into your business data to ensure that every dollar spent in the auction is driving measurable revenue, not just traffic.
Many agencies charge a percentage of your total ad spend, which can unfortunately create a conflict of interest where the agency is incentivised to increase your costs. My model is different: I offer flat-fee management or project-based consulting. This ensures that my focus remains entirely on efficiency and maximising your ROAS (Return on Ad Spend), rather than simply spending more of your budget.
Absolutely. Local lead generation requires a nuanced understanding of geography and search behaviour.. A specialist agency approach involves using granular geofencing, call tracking, and localised ad copy to ensure you are appearing for high-intent searches in your specific service areas. I’ve successfully scaled local lead gen for high-trust industries like property management (Hometime) and engineering (Mainmark).
Unlike some agencies in Australia that may restrict access to your data or use their own master accounts, I insist on 100% transparency. You retain full administrative ownership of your Google Ads and Google Analytics accounts. This ensures that all historical data, learnings, and intellectual property stay with your business, providing you with total security and no "lock-in" hurdles.