This is valuable information that we can use to optimise your campaigns.
Google Ads call tracking: how it works
Australia is one of the countries in which Google offers call-forwarding numbers.
There are 2 ways to make this work:
- Add call extensions to your ads and select “call reporting”. Google will start showing ads with the Google call-forwarding number.
- By adding an extra piece of code to your site, we can swap the phone number that is displayed on your site to a Google forwarding number for all Google Ads visitors. Once potential customers call this number it will instantly be forwarded to your original phone number.
On your site, the call-forwarding will show a localised phone number.
So if you’re business is located in Sydney and you’re using a Sydney based phone number, the new call-forwarding number will start with (02) as well.
If your business is in Melbourne, it will start with (03).
As Google will have access to a large but limited amount of phone numbers, you will need a certain amount of impressions in each ad group first to make the call-forwarding work.
The phone calls will be recorded in the conversion column within your Google Ads reporting.
Together with any other conversion points that you’re tracking, these will provide valuable data which you can use to optimise your campaign.