Google’s Performance Max (PMax) campaigns have been a hot topic in the advertising world. Promising automation and reach across all of Google’s inventory, they sound like a dream come true for advertisers. However, beneath the shiny exterior, there are some significant reasons why over-relying on Performance Max can be the wrong strategy for your Google…
Category: PPC
Auditing your Google Ads account is an essential step in ensuring the success of your online advertising efforts. By regularly reviewing and analysing your account, you can identify areas for improvement, optimise your campaigns, and ultimately drive better results. In this article, we will discuss the key steps to effectively audit your Google Ads account…
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Google Ads For Local Business [11+ Tips]
Are you looking to boost your online presence and drive more traffic to your website? Look no further than Google Ads. This powerful advertising platform allows local businesses to reach their target audience and increase their online visibility. Does Google Ads still work in 2024? The answer is yes! You can still make this work,…
When it comes to running successful Google Ads campaigns, many factors come into play. From choosing the right keywords and targeting the right audience to creating compelling ad copy and setting the right budget, numerous elements need to be carefully considered. However, even if you have mastered the art of structuring your campaigns, there is…
So you have set up your Google Ads campaigns. Now, you want to see your ads showing up on Google. So you’re Googling some of your keywords and all you see are the ads of your competitors. Dammit! There could be multiple reasons why your ad is not showing up in Google. Keep in mind…
True, Google Ads is getting more competitive with the day. Cost-per-click’s are rising and this will continue over the next few years. However, it is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. And when setting up your campaigns correctly, Google Ads can…
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Google Shopping Guide For Ecommerce
If you’re an online retailer and running Google Ads, you definitely want to use Google Shopping campaigns. Google Shopping campaigns are a better and more affordable way to show your ads across the Google search and display networks. It works together with the Google Merchant Center, which can host all of your product data. Based…
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Best SEM Tools: Voted By 40+ PPC Experts
There’s no doubt that SEM tools are essential for a lot of PPC experts. It reduces their time on standard campaign management tasks, which means they can spend more time on other things that can improve the campaigns. There are many, many SEM tools out there. Tools that can help you set up better keyword…
Keywords are the core of your search campaign. The more keywords, the bigger your reach will be. Yet, some advertisers only add a handful of keywords to their campaigns. Creating a great keyword list is a great starting point to make your campaigns profitable and maximise conversions. Now, this doesn’t mean you should just blindly…
Are you contemplating using Google Ads for your business? Or perhaps you are already using Google Ads and you are not sure if you’re using the right budget? The good news is that you can run a Google Ads campaigns with pretty much any budget. It really depends on your industry and website how much…
The outbreak of COVID-19 has a huge impact on many businesses within Australia and the rest of the world. Depending on the industry, there have been big changes in the search volume due to the coronavirus. Some obvious industries (like travel & tourism) have seen a large decline in demand. However, how are other industries…
Landing pages can have a significant impact on your online advertising campaigns. Often, they are a bit different than the main pages on your website. They contain different content, have a stronger call-to-action (CTA) and are more tailored to the type of visitor you are targeting with your campaigns. See our previous article that describes…
In terms of digital advertising, there are 2 main players available. In the blue corner, there is Facebook Ads. And in the rainbow corner, there is good ol’ Google Ads. Paid social vs paid search. Depending on your business type, you might want to choose one or the other or maybe even a mix of…
Recently, I did some work for a large company that was mainly focussed on the impression share of their Google Ads campaigns.Their main goal was not getting conversions, but they wanted to reach a certain percentage of impression share for each of the keywords on their account. A rather unusual goal, as most of the…
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True, PPC advertising is getting more competitive with the day. Cost-per-click’s are rising and this will further continue over the next few years. However, PPC is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. In this article, we’ll share some PPC tips…
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What Is Remarketing And How Does It Work?
From all the targeting methods on display networks, remarketing (or retargeting) is the most successful one. Unlike other methods, with remarketing you target an audience of people that have already visited your website. This will give you the opportunity to only target people that have engaged with your brand already.Now, this also means that with…
At the end of the day, the only thing that is visible to your potential customers is your text ad.And your ad extensions are (and should be) an important part of that.Your potential customer can’t see how well your campaigns are structured or how large your keyword list is. He/she doesn’t care about your location…
Google launched the Google AdWords platform back in 2000. Over the years there have been many changes to the platform, and many extra features have been added. Last year, Google re-branded the platform to Google Ads.Although (most) of the changes have been made to make Google Ads more beneficial to advertisers, it can be overwhelming…
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How To Use Bid Strategies In Google Ads
Google Ads offers the opportunity to use different bid strategies within your account.The big advantage of using bid strategies is that you have to spend significantly less time optimising your keyword bids. What are bid strategies? Bid strategies allow you to use Google’s algorithm for your keyword bids so that you don’t have to worry…
Google Ads is an extremely powerful advertising platform. When you’re using Google Ads, you pay on a cost per click (CPC) basis. This means you don’t have to pay Google to have your ad shown, but only when someone actually clicks on your ad. This means that Google is less keen to show un-relevant ads that…
Many clients ask us why they should advertise on their own branded term in Google Ads. After all, they already have a top organic ranking for this search query, so why pay for clicks on an ad? However, there are several benefits to advertising on your own branded term that should be considered. 1. Branded…
Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are spending a fair amount of their online advertising budget to get previous site visitors back to their site.Often this leads to heaps of view-through conversions. Great, you might think, my…
If phone calls are important for your business we can set up phone call tracking within Google Ads. We can then see which keywords are giving you leads. This is valuable information that we can use to optimise your campaigns. Google Ads call tracking: how it works Australia is one of the countries in which…
First of all, this article does not intend to give the impression that there’s a direct link between your organic rankings and AdWords Google Ads. Google keeps paid and organic completely separated from each other. This means that advertising on Google Ads will not give you a higher organic listing. However, here are 3 ways…
When talking about search volume, Google has the majority of the vote. Within Australia roughly 94% of 2016’s online searches were done using the search engine giant. Microsoft’s Bing Ads follows with just over 4%. For search advertisers Bing Ads might give you that extra volume to boost your conversions. However, using another advertising platform…