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CRO PPC

High-Converting PPC Landing Page Design Template

When it comes to running successful Google Ads campaigns, many factors come into play. From choosing the right keywords and targeting the right audience to creating compelling ad copy and setting the right budget, numerous elements need to be carefully considered. However, even if you have mastered the art of structuring your campaigns, there is…

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Website Tracking

What Is FBCLID In Google Analytics (And How To Remove It)?

So, you are browsing around your Google Analytics report and notice the following. Some of your pages have an FBCLID parameter attached to their URL. What is the FBCLID parameter? If the FBCLID is popping up your Google Analytics reports, there’s a big chance that you have promoted your website via Facebook and/or Instagram. That,…

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PPC

Facebook Ads vs Google Ads: Which One Should You Use?

In terms of digital advertising, there are 2 main players available. In the blue corner, there is Facebook Ads. And in the rainbow corner, there is good ol’ Google Ads. Paid social vs paid search. Depending on your business type, you might want to choose one or the other or maybe even a mix of…

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PPC

Understand The Incremental Value Of Your Remarketing Campaigns

Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are spending a fair amount of their online advertising budget to get previous site visitors back to their site.Often this leads to heaps of view-through conversions. Great, you might think, my…