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CRO PPC

How To Build A High-Converting PPC Landing Page

Structuring your Google Ads campaigns the right way is only one part of the puzzle.After you get more relevant visitors on your website, the next step is to get them to convert. Your landing page is the most important part of this. By building a PPC specific landing page you can really focus on that…

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PPC

What Is Remarketing And How Does It Work?

From all the targeting methods on display networks, remarketing (or retargeting) is the most successful one. Unlike other methods, with remarketing you target an audience of people that have already visited your website. This will give you the opportunity to only target people that have engaged with your brand already.Now, this also means that with…

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PPC

Understand The Incremental Value Of Your Remarketing Campaigns

Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are spending a fair amount of their online advertising budget to get previous site visitors back to their site.Often this leads to heaps of view-through conversions. Great, you might think, my…