As a boutique PPC agency, Vazooky Digital helps businesses to succeed online. We offer high-quality campaign setup and ongoing optimisation to make sure that every dollar of your budget is spent wisely.
Vazooky Digital specialises in data-driven PPC advertising. Use a boutique PPC agency and gain access to years of experience in digital marketing, with a more personal touch.
If you need help with your Google Ads campaigns, feel free to reach out.
Data-driven PPC advertising at its best.
PPC Management Sydney
We are offering data-driven PPC management services across multiple networks.
Google Ads
Google Search is a type of Paid Search advertising and is one of the most effective ways of online advertising as you can target people that are actively searching for your product or service.
Facebook Ads
Via Facebook Ads you can create audience lists that fit your customers. Once these customers browse around Facebook you can have your ad shown up on their newsfeed.
YouTube Advertising
YouTube is part of the Google Display Network. All YouTube advertising goes via the Google Ads platform. With video campaigns we can promote your business via YouTube.
Microsoft Advertising
Bing has a market share of ~4% in Australia but significantly more in the United States. If you're already running Google Ads it might be worth expanding to Bing.
Instagram Advertising
Instagram is part of the Facebook Audience Network. Targeting on Facebook and Instagram makes it easy to find the right people, capture their attention and get results.
Google Display
The Google Display Network (GDN) has 2 million partner sites that you can target. It allows you to target specific audiences, including retarget to previous site visitors.
Frequently Asked Questions
As a Pay Per Click agency in Sydney, PPC management of your advertising campaigns is our bread and butter. This section will give you some guidance in the difficult world of PPC.
If you have any other questions please don't hesitate to reach out.
What is PPC advertising?
PPC stands for Pay-Per-Click. It is an online advertising model that lets advertisers pay only when an ad is clicked. Google Ads is one of the most common platforms that use the PPC method. However, many other online advertising platforms are using the same method.
How does PPC advertising work?
Like Google Ads, most PPC platforms are using a disguised auction model. Each advertiser can put in a bid of how much they are maximum willing to pay for a click on a particular keyword. Based on a complicated algorithm (which takes into account multiple factors like the bid and relevancy) Google decides the ad ranking of each advertiser.
What does a PPC agency do?
A PPC agency takes over the end-to-end management of an advertisers PPC account. It helps the advertiser to get better results out of their PPC campaigns by constantly testing and optimising their PPC campaigns. By using the right PPC agency you can significantly improve the ROI of your campaigns.
How to find the right PPC agency?
Once taking over the management of your PPC account, the right agency will likely change the structure of the account. This will help the testing and optimisation process. From there, they will be constantly pausing keywords, adding new keywords, optimising bids, testing ad copy's, tweaking landing pages, changing settings and much more to improve the performance of your account.
What do you do?
As a PPC agency on Sydney's Northern Beaches, Vazooky Digital helps businesses of all sizes to improve their website and get more results out of their pay-per-click campaigns. We focus on data-driven PPC advertising.
With years of experience in managing online advertising campaigns for different types of advertisers, Vazooky Digital can provide you with the quality, experience and support needed to make your campaigns profitable and scalable.
As Australia’s fast-growing PPC agency, Vazooky Digital can help you with PPC advertising, search engine marketing (SEM), Google Ads/AdWords, Facebook Ads, website tracking and much more within the digital space.
Are you a Google Partner?
Yes, Vazooky Digital is an official Google Partner.
The Google Partners program is an official certification that is awarded to individuals and agencies that have a proven track record of managing Google Ads campaigns and passed the Google exams. Vazooky Digital holds an individual certification since 2008.
To maintain the Google certificate an agency is required to use a high standard of Google Ads account management, by following best practices and improving account performance.
Why use a boutique PPC agency?
There are benefits of working with a boutique PPC agency in Sydney instead of a large agency. You will get more attention and direct access to the specialist working on your account, without paying the big bucks.
Founder Jeroen Minks is one of Australia's most experienced PPC specialists and have worked for fast-growing companies like DesignCrowd and SiteMinder. You will get access to years of digital marketing experience which goes beyond PPC management. This includes website tracking and analysis (Google Analytics and Google Tag Manager), search engine optimisation (SEO) and conversion rate optimisation.
What type of clients do you work with?
Vazooky Digital works with businesses that constantly want to improve their PPC (Google Ads/AdWords, Facebook Ads) campaigns. By using best practices and 12+ years of experience we will be constantly testing and tweaking your campaigns.
Vazooky Digital has a strong focus on data-driven search engine marketing (SEM) and works for businesses in the following industries: B2B & Consultancy, Education Providers, Small & Local Businesses, Charities, Finance & Insurance, Tech Startups, Dentists & Health, Online Marketplaces, Travel & Tourism, E-commerce & Retailers, Real Estate and much more...
We are a PPC agency based in Sydney but are servicing clients Australia wide.
Why is PPC management important?
Pay-per-click advertising is one of the most well-known techniques of digital marketing. However, for companies that haven't tried it yet, the first question is certainly "why is PPC management important?"
Unlike search engine optimisation, which focuses on "organic" traffic growth, PPC advertising can provide advertisers with results almost immediately after their ads go up.
PPC is simple to set up and launch. Good PPC management is critical to ensure positive results tho.
Analysing the data and making changes based on this data is the key to success of every campaign.
What skills are required for PPC?
A PPC expert manages an advertiser's PPC account from start to finish. It assists advertisers in getting better results from their PPC advertisements by constantly testing and optimising them. Using the best PPC expert can help you considerably increase the ROI of your ads.
PPC managers must be analytical as well as creative in order to be successful. Here are some abilities to look for in a candidate if you are trying to recruit a PPC specialist.
Because current PPC campaigns require a significant amount of time to assess, PPC specialists must be analytical and mathematically inclined.
To provide successful PPC management, PPC specialists must understand tracking codes, retargeting codes, tag manager, and other technical skills.
PPC specialists must be enthusiastic to try out new internet advertising initiatives.
Is Google Ads PPC or SEO?
Google Adverts is Google's pay-per-click (PPC) advertising service, allowing businesses to bid on keywords in order to have their ads appear in Google search results.
What is the difference between SEO and PPC?
SEO and PPC advertising are two distinct tactics that exist at opposite ends of the same digital marketing spectrum. SEO services are concerned with attracting organic traffic to your website, whereas PPC advertising is concerned with presenting paid advertisements on search engine results pages (SERPs).
When deciding between SEO and PPC, there are two major distinctions to be made. The first is that paid adverts appear at the top of the page, above the SEO-influenced organic listings. The second difference is that organic traffic from SEO is free, whereas PPC traffic costs money for each click.
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