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Website Tracking

What Is FBCLID In Google Analytics (And How To Remove It)?

So, you are browsing around your Google Analytics report and notice the following. Some of your pages have an FBCLID parameter attached to their URL. What is the FBCLID parameter? If the FBCLID is popping up your Google Analytics reports, there’s a big chance that you have promoted your website via Facebook and/or Instagram. That,…

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Website Tracking

How To Fix Paypal Referral Issue In Google Analytics

Lots of e-commerce websites are using Paypal as a payment option to their customers. This means that if customers choose this payment option, they will be sent from your website to paypal.com. Once they’ve completed the payment they will be redirected to your website and see the thank you page. You might see paypal.com as…

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Website Tracking

3 Ways To Install Google Analytics To Your WordPress Website

Once you created your WordPress website you, of course, want to track how many people are visiting your website. Google Analytics is the best option for this. It’s a free tool and very easy to use. In this article, we break down 3 options that you have when implementing the Google Analytics tracking code to…

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Website Tracking

Track Forms Without a Thank You Page in GTM

No matter what kind of business you are running, you want to make sure you track all of your leads.Setting up goal tracking in Google Analytics is the way to get a better understanding of where your leads are coming from. You can get valuable data from this that you can use to optimise your…

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Website Tracking

3 Ways To Install Google Analytics To Your Squarespace Site

Squarespace is a great option to create a new website. And once you created your website you would want to add the Global Site Tage of Google Analytics to it. This article gives you the 3 options of how to do this. I highly recommend adding the Google Analytics Global Site Tag to your site…

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Website Tracking

How To Filter Fake Traffic From Your Google Analytics Account

Great news! You just looked in your Google Analytics and it seems like – all of the sudden – you’re getting a lot of extra visitors to your site. You drill further into your Google Analytics reporting dashboard to see where these visitors are coming from and notice that these visitors are coming from other…

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Case Studies

Case Study: Local and Small Business Gets More Leads

A local and small business has not been very active online. Their website only received a few visitors per week and had generated no leads so far. Seeing the potential of digital marketing at direct competitors, they decided to be more proactive and use Google Ads to send quality traffic to their website. Summary After…

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Website Tracking

What Is Google Analytics And How Does It Work?

Google Analytics is a free web analytics tool that can give you most of the information you need to optimise your website. It’s the most popular web analytics tool around and is known to be easy to use and reliable. Made for small and medium-sized websites to give them an opportunity to track, analyse and…

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Website Tracking

Misunderstood: Session Duration in Google Analytics

Google Analytics is a great free tool to get a better understanding of what happens on your website. Once you have the tracking code on your site, you can start analysing the data to improve your website. In this article, we’re gonna dig a bit deeper in understanding a key metric in your Google Analytics…