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Digital Marketing Blog

Google Ads

Checklist: How To Set Up A Profitable Google Ads Campaign [2020 Update]

December 2, 2019

This Google Ads Campaign Setup Checklist will help you to set up a profitable Google Ads campaign.When setting up correctly, Google Ads can be a very ...

Website Tracking

How To Set Up Microsoft Advertising Tracking Using Google Tag Manager

November 9, 2019

Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.When you are running Microsoft Advert...

Google Ads

Best SEM Tools: Voted By 40+ PPC Experts

July 22, 2019

There’s no doubt that SEM tools are essential for a lot of PPC experts. It reduces their time on standard campaign management tasks, which means they ...

Conversion Rate Optimisation

How To Build A High-Converting PPC Landing Page

July 19, 2019

Structuring your Google Ads campaigns the right way is only one part of the puzzle.After you get more relevant visitors on your website, the next step...

Google Ads

9 Tips To Build a Killing Google Ads Keyword List

July 5, 2019

Keywords are the core of your search campaign. The more keywords, the bigger your reach will be. Yet, some advertisers only add a handful of keywords ...

Facebook Ads

Facebook Ads vs Google Ads: Which One Should You Use?

June 21, 2019

In terms of digital advertising, there are 2 main players available. In the blue corner, there is Facebook Ads. And in the rainbow corner, there is go...

Google Ads

What Is The Impression Share Metric & Should You Care?

June 7, 2019

Recently, I did some work for a large company that was mainly focussed on the impression share of their Google Ads campaigns.Their main goal was not g...

Google Ads

Why The Cost Per Click That You’re Paying Is Irrelevant

May 23, 2019

Often clients ask me what the cost per click (CPC) of their campaigns is. On purpose, I sometimes remove this metric from their reporting dashboards.O...

Google Ads

15+ PPC Tips That You Can Implement Straight Away

May 7, 2019

True, PPC advertising is getting more competitive with the day. Cost-per-click’s are rising and this will further continue over the next few years.How...

News

Bing Ads Re-Brands To Microsoft Advertising

April 30, 2019

Following to Google’s recent re-branding (AdWords to Google Ads), Microsoft has decided to a similar thing. Going forward, Bings Ads will be kno...

Display Advertising

What Is Remarketing And How Does It Work?

April 17, 2019

From all the targeting methods on display networks, remarketing (or retargeting) is the most successful one. Unlike other methods, with remarketing yo...

Website Tracking

Track Forms Without a Thank You Page in GTM

April 3, 2019

No matter what kind of business you are running, you want to make sure you track all of your leads.Setting up goal tracking in Google Analytics is the...

Search Engine Optimisation

SEO Basics: How To Get Ranked In Google [2019]

March 4, 2019

Your website is up and running, now you can finally sit back and enjoy your free visitors from Google. Right? Wrong!To get ranked in Google you will n...

Other Digital Marketing

Google My Business: 5 Tips To Get More Out Of Your Listing

February 22, 2019

Whether you are a freelancer, SME or a large enterprise, every business should have Google My Business (GMB) listing.A listing on Google My Business i...

Google Ads

How Ad Extensions Can Boost Your Google Ads Campaigns

February 12, 2019

At the end of the day, the only thing that is visible to your potential customers is your text ad.And your ad extensions are (and should be) an import...

Google Ads

The 7 Most Common Google Ads Mistakes In 2019

February 5, 2019

Google launched the Google AdWords platform back in 2000. Over the years there have been many changes to the platform, and many extra features have be...

Google Ads

How To Use Bid Strategies In Google Ads

December 21, 2018

Google Ads offers the opportunity to use different bid strategies within your account.The big advantage of using bid strategies is that you have to sp...

Google Ads

Google Quality Score: What Is It And Why Does It Matter?

December 14, 2018

Google Ads is an extremely powerful advertising platform. When you’re using Google Ads, you pay on a cost per click (CPC) basis. This means you don’t ...

Growth Marketing

4 Types Of Growth Strategies For Startups

December 11, 2018

There it is, after weeks/months/years of pre-development your startup is ready for launch.Now, how are potential customers going to find you?Here are ...

Website Tracking

How To Install Google Tag Manager To Your WordPress Website

December 8, 2018

Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website. It’s recommended to use Google Tag M...

Website Tracking

3 Ways To Install Google Analytics To Your Squarespace Site

December 5, 2018

Squarespace is a great option to create yourself a new website. And once you created your website you would want to add Google Analytics to it. This a...

Growth Marketing

My Favourite Speakers Of StartCon 2018

December 3, 2018

On Friday 30 November and Saturday 1 December 2018 Vazooky Digital was present at StartCon 2018.StartCon is Australia’s largest startup and growth con...

Google Ads

The Ultimate Guide To Google Ads Keyword Match Types

November 30, 2018

Understanding the different match types is critical to get maximum results out of Google Ads.The goal is to only show your ad for relevant search quer...

Google Ads

11+ Ultimate Google Ads Tips For Your Local Business

November 21, 2018

Are you running a local business? Or do you offer a service that is specifically targeting certain suburbs? Here’s some tips to make Google Ads ...

Website Tracking

How To Filter Fake Traffic From Your Google Analytics Account

November 7, 2018

Great news! You just looked in your Google Analytics and it seems like – all of the sudden – you’re getting a lot of extra visitors to you...

Google Ads

4 Reasons Why You Should Advertise On Your Brand Name In Google Ads

October 24, 2018

We often get the question why a client should advertise on their own branded term in Google Ads. They already have an organic top ranking for this sea...

Google Ads

Google AdWords Re-Brands To Google Ads

June 28, 2018

Google decided to change the name for Google AdWords. Alongside the changes to the AdWords platform there will be a rebranding for the DoubleClick pla...

Conversion Rate Optimisation

4 Landing Page Tools For You To Use

March 8, 2018

Landing pages can have a positive impact on the ROI of your advertising campaigns. By constantly testing and tweaking your landing pages you can signi...

Search Engine Optimisation

The Most Important Meta Tags For Your Site

February 22, 2018

Since the beginning of (search engine) times, meta tags have been a big part of SEO. Back in the days, they were one of the most important factors to ...

Display Advertising

Understand The Incremental Value Of Your Remarketing Campaigns

January 29, 2018

Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are ...