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Website Tracking

3 Ways To Install Google Analytics To Your WordPress Website

May 20, 2020

Once you created your WordPress website you, of course, want to track how many people are visiting your website. Google Analytics is the best option f...

Google Ads

14 Reasons Why Your Ad Is Not Shown In Google Search

April 23, 2020

So you have set up your Google Ads campaigns. Now, you want to see your ads showing up on Google. So you’re Googling some of your keywords and all you...

Google Ads

Google Ads Pricing: How Much Does Google Ads Cost?

April 8, 2020

Are you contemplating using Google Ads for your business? Or perhaps you are already using Google Ads and you are not sure if you're using the right b...

Google Ads

How The Coronavirus Impacts The Search Volume In Australia

March 23, 2020

The outbreak of COVID-19 has a huge impact on many businesses within Australia and the rest of the world.Depending on the industry, there have been bi...

Google Ads

Best Landing Page Tools: Voted By 50+ PPC Experts

March 2, 2020

Landing pages can have a significant impact on your online advertising campaigns. Often, they are a bit different than the main pages on your website....

Search Engine Optimisation

Top Link Building Tips For 2020

February 4, 2020

To get high organic rankings, link building is critical. Back in the days, you could get away with generating loads of links. However, today it’s more...

Google Ads

Google Shopping Ads Guide: How To Get Started With Shopping Campaigns

January 7, 2020

If you’re an online retailer and running Google Ads, you probably want to use Google Shopping campaigns. Here’s a Google Shopping Ads guide for ...

Growth Marketing

Best Email Platforms: Recommended By 30+ Email Experts

December 16, 2019

When looking for an email platform, it can get a bit overwhelming. There are many, many email platforms out there, all with different features and pri...

Google Ads

Checklist: How To Set Up A Profitable Google Ads Campaign [2020 Update]

December 2, 2019

This Google Ads Campaign Setup Checklist will help you to set up a profitable Google Ads campaign.When setting up correctly, Google Ads can be a very ...

Website Tracking

How To Set Up Microsoft Advertising Tracking Using Google Tag Manager

November 9, 2019

Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.When you are running Microsoft Advert...

Google Ads

Best SEM Tools: Voted By 40+ PPC Experts

July 22, 2019

There’s no doubt that SEM tools are essential for a lot of PPC experts. It reduces their time on standard campaign management tasks, which means they ...

Conversion Rate Optimisation

How To Build A High-Converting PPC Landing Page

July 19, 2019

Structuring your Google Ads campaigns the right way is only one part of the puzzle.After you get more relevant visitors on your website, the next step...

Google Ads

9 Tips To Build a Killing Google Ads Keyword List

July 5, 2019

Keywords are the core of your search campaign. The more keywords, the bigger your reach will be. Yet, some advertisers only add a handful of keywords ...

Facebook Ads

Facebook Ads vs Google Ads: Which One Should You Use?

June 21, 2019

In terms of digital advertising, there are 2 main players available. In the blue corner, there is Facebook Ads. And in the rainbow corner, there is go...

Google Ads

What Is The Impression Share Metric & Should You Care?

June 7, 2019

Recently, I did some work for a large company that was mainly focussed on the impression share of their Google Ads campaigns.Their main goal was not g...

Infographic

Infographic: 10 Tips To Improve Your Google Ads Campaign

June 4, 2019

Want to share this infographic on your website?Please use the code below and/or include attribution to https://www.vazooky.com.au with this graphic. Y...

Google Ads

15+ PPC Tips That You Can Implement Straight Away

May 7, 2019

True, PPC advertising is getting more competitive with the day. Cost-per-click’s are rising and this will further continue over the next few years.How...

News

Bing Ads Re-Brands To Microsoft Advertising

April 30, 2019

Following to Google’s recent re-branding (AdWords to Google Ads), Microsoft has decided to a similar thing. Going forward, Bings Ads will be kno...

Display Advertising

What Is Remarketing And How Does It Work?

April 17, 2019

From all the targeting methods on display networks, remarketing (or retargeting) is the most successful one. Unlike other methods, with remarketing yo...

Website Tracking

Track Forms Without a Thank You Page in GTM

April 3, 2019

No matter what kind of business you are running, you want to make sure you track all of your leads.Setting up goal tracking in Google Analytics is the...

Search Engine Optimisation

SEO Basics: How To Get Ranked In Google [2019]

March 4, 2019

Your website is up and running, now you can finally sit back and enjoy your free visitors from Google. Right? Wrong!To get ranked in Google you will n...

Other Digital Marketing

Google My Business: 5 Tips To Get More Out Of Your Listing

February 22, 2019

Whether you are a freelancer, SME or a large enterprise, every business should have Google My Business (GMB) listing.A listing on Google My Business i...

Google Ads

How Ad Extensions Can Boost Your Google Ads Campaigns

February 12, 2019

At the end of the day, the only thing that is visible to your potential customers is your text ad.And your ad extensions are (and should be) an import...

Google Ads

The 7 Most Common Google Ads Mistakes In 2019

February 5, 2019

Google launched the Google AdWords platform back in 2000. Over the years there have been many changes to the platform, and many extra features have be...

Google Ads

How To Use Bid Strategies In Google Ads

December 21, 2018

Google Ads offers the opportunity to use different bid strategies within your account.The big advantage of using bid strategies is that you have to sp...

Google Ads

Google Quality Score: What Is It And Why Does It Matter?

December 14, 2018

Google Ads is an extremely powerful advertising platform. When you’re using Google Ads, you pay on a cost per click (CPC) basis. This means you don’t ...

Growth Marketing

4 Types Of Growth Strategies For Startups

December 11, 2018

There it is, after weeks/months/years of pre-development your startup is ready for launch.Now, how are potential customers going to find you?Here are ...

Website Tracking

3 Ways To Install Google Analytics To Your Squarespace Site

December 5, 2018

Squarespace is a great option to create yourself a new website. And once you created your website you would want to add Google Analytics to it. This a...

Growth Marketing

My Favourite Speakers Of StartCon 2018

December 3, 2018

On Friday 30 November and Saturday 1 December 2018 Vazooky Digital was present at StartCon 2018.StartCon is Australia’s largest startup and growth con...

Google Ads

The Ultimate Guide To Google Ads Keyword Match Types

November 30, 2018

Understanding the different match types is critical to get maximum results out of Google Ads.The goal is to only show your ad for relevant search quer...