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Artificial intelligence adoption across Australia has transitioned rapidly from experimental novelty to core infrastructure. Over 17.4 million Australians (77% of the population aged 16+) now engage with AI tools in their daily lives, with 14.3 million logging in on a monthly basis. This page tracks live market share trends, platform…

If you have ever felt overwhelmed by the amount of tracking codes (pixels) on your website, you aren’t alone. Between Google Analytics 4, Facebook Pixels, and LinkedIn Insights, managing code snippets can become a technical nightmare that slows down your site. Google Tag Manager (GTM) is the solution. This free…

Google’s Performance Max (PMax) campaigns have been a hot topic in the advertising world. Promising automation and reach across all of Google’s inventory, they sound like a dream come true for advertisers. However, beneath the shiny exterior, there are some significant reasons why over-relying on Performance Max can be the…

Auditing your Google Ads account is an essential step in ensuring the success of your online advertising efforts. By regularly reviewing and analysing your account, you can identify areas for improvement, optimise your campaigns, and ultimately drive better results. In this article, we will discuss the key steps to effectively…

Link building done right can significantly improve your organic rankings. We have reached out to 80+ SEO and link building experts to compile a list with top link building tips. We asked them the question: what is ONE link building tip you would recommend to others?

Are you looking to boost your online presence and drive more traffic to your website? Look no further than Google Ads. This powerful advertising platform allows local businesses to reach their target audience and increase their online visibility. Does Google Ads still work in 2024? The answer is yes! You…

When it comes to running successful Google Ads campaigns, many factors come into play. From choosing the right keywords and targeting the right audience to creating compelling ad copy and setting the right budget, numerous elements need to be carefully considered. However, even if you have mastered the art of…

So you have set up your Google Ads campaigns. Now, you want to see your ads showing up on Google. So you’re Googling some of your keywords and all you see are the ads of your competitors. Dammit!  There could be multiple reasons why your ad is not showing up…

True, Google Ads is getting more competitive with the day. Cost-per-click’s are rising and this will continue over the next few years. However, it is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. And when setting up your…

No matter what kind of business you are running, you want to make sure you track all of your leads.Setting up goal tracking in Google Analytics is the way to get a better understanding of where your leads are coming from. You can get valuable data from this that you…

If you’re an online retailer and running Google Ads, you definitely want to use Google Shopping campaigns. Google Shopping campaigns are a better and more affordable way to show your ads across the Google search and display networks. It works together with the Google Merchant Center, which can host all…

Google has recently announced that Universal Analytics will be retiring and that Google Analytics 4 (GA4) will take over. “Google Analytics 4 is our next-generation measurement solution and is replacing Universal Analytics. On July 1, 2023, Universal Analytics properties will stop processing new hits. If you still rely on Universal…

There’s no doubt that SEM tools are essential for a lot of PPC experts. It reduces their time on standard campaign management tasks, which means they can spend more time on other things that can improve the campaigns. There are many, many SEM tools out there. Tools that can help…

Keywords are the core of your search campaign. The more keywords, the bigger your reach will be. Yet, some advertisers only add a handful of keywords to their campaigns. Creating a great keyword list is a great starting point to make your campaigns profitable and maximise conversions. Now, this doesn’t…

If you upgraded your Google Analytics to GA4 there’s a big chance that you are seeing some query strings in your reporting. Within the GA4 reporting, there is only an option to show your URLs as “Page path + query string and screen class”. Within Universal Analytics, you might have…

So, you are browsing around your Google Analytics report and notice the following. Some of your pages have an FBCLID parameter attached to their URL. What is the FBCLID parameter? If the FBCLID is popping up your Google Analytics reports, there’s a big chance that you have promoted your website…

Lots of e-commerce websites are using Paypal as a payment option to their customers. This means that if customers choose this payment option, they will be sent from your website to paypal.com. Once they’ve completed the payment they will be redirected to your website and see the thank you page….

Once you created your WordPress website you, of course, want to track how many people are visiting your website. Google Analytics is the best option for this. It’s a free tool and very easy to use. In this article, we break down 3 options that you have when implementing the…

Are you contemplating using Google Ads for your business? Or perhaps you are already using Google Ads and you are not sure if you’re using the right budget? The good news is that you can run a Google Ads campaigns with pretty much any budget. It really depends on your…

The outbreak of COVID-19 has a huge impact on many businesses within Australia and the rest of the world. Depending on the industry, there have been big changes in the search volume due to the coronavirus. Some obvious industries (like travel & tourism) have seen a large decline in demand….

Landing pages can have a significant impact on your online advertising campaigns.  Often, they are a bit different than the main pages on your website. They contain different content, have a stronger call-to-action (CTA) and are more tailored to the type of visitor you are targeting with your campaigns. See…

When looking for an email platform, it can get a bit overwhelming. There are many, many email platforms out there, all with different features and pricing.  We decided to reach out to some email experts and ask them the question: which email platform would you recommend and why? What is…

Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.When you are running Microsoft Advertising (formerly known as Bing Ads) you want to make sure you are tracking conversions. The easiest way to do this is by deploying the…

In terms of digital advertising, there are 2 main players available. In the blue corner, there is Facebook Ads. And in the rainbow corner, there is good ol’ Google Ads. Paid social vs paid search. Depending on your business type, you might want to choose one or the other or…

Recently, I did some work for a large company that was mainly focussed on the impression share of their Google Ads campaigns.Their main goal was not getting conversions, but they wanted to reach a certain percentage of impression share for each of the keywords on their account. A rather unusual…

Want to share this infographic on your website? Please use the code below and/or include attribution to https://vazooky.com.au with this graphic. You can download the graphic here. <p><a href=’https://vazooky.com.au/r/infographic-google-ads-tips/’><img src=’https://vazooky.com.au/wp-content/uploads/2019/06/Infographic-Google-Ads-Tips.png’ alt=’Google Ads Tips Infographic ‘ 540px border=’0’ /></a></p>

True, PPC advertising is getting more competitive with the day. Cost-per-click’s are rising and this will further continue over the next few years. However, PPC is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. In this article,…

From all the targeting methods on display networks, remarketing (or retargeting) is the most successful one. Unlike other methods, with remarketing you target an audience of people that have already visited your website. This will give you the opportunity to only target people that have engaged with your brand already.Now,…

Your website is up and running, now you can finally sit back and enjoy your free visitors from Google. Right? Wrong!To get ranked in Google you will need to make sure that your website is ‘worthy’ enough. For the visitor AND for Google.In this article, I am going to explain…

Whether you are a freelancer, SME or a large enterprise, every business should have Google My Business (GMB) listing.A listing on Google My Business is free and can give you lots of benefits. You will be able to collect reviews, give your customers valuable information and new customers will be…

At the end of the day, the only thing that is visible to your potential customers is your text ad.And your ad extensions are (and should be) an important part of that.Your potential customer can’t see how well your campaigns are structured or how large your keyword list is. He/she…

Google launched the Google AdWords platform back in 2000. Over the years there have been many changes to the platform, and many extra features have been added. Last year, Google re-branded the platform to Google Ads.Although (most) of the changes have been made to make Google Ads more beneficial to…

Google Ads offers the opportunity to use different bid strategies within your account.The big advantage of using bid strategies is that you have to spend significantly less time optimising your keyword bids. What are bid strategies? Bid strategies allow you to use Google’s algorithm for your keyword bids so that…

Google Ads is an extremely powerful advertising platform. When you’re using Google Ads, you pay on a cost per click (CPC) basis.  This means you don’t have to pay Google to have your ad shown, but only when someone actually clicks on your ad. This means that Google is less keen…

There it is, after weeks/months/years of pre-development your startup is ready for launch.Now, how are potential customers going to find you?Here are 4 growth strategies you can implement for your startup:ViralSEOPaid advertisingPartnerships1. Viral“Going viral” – it’s probably one of the hippest terms in the marketing world nowadays.Lots of followers added to…

Squarespace is a great option to create a new website. And once you created your website you would want to add the Global Site Tage of Google Analytics to it. This article gives you the 3 options of how to do this. I highly recommend adding the Google Analytics Global…

Great news! You just looked in your Google Analytics and it seems like – all of the sudden – you’re getting a lot of extra visitors to your site. You drill further into your Google Analytics reporting dashboard to see where these visitors are coming from and notice that these…

Many clients ask us why they should advertise on their own branded term in Google Ads. After all, they already have a top organic ranking for this search query, so why pay for clicks on an ad? However, there are several benefits to advertising on your own branded term that…

Landing pages can have a positive impact on the ROI of your advertising campaigns. By constantly testing and tweaking your landing pages you can significantly improve the conversion rate of your website.Here are 4 landing page tools that you could use to make this testing easier:1. OptimizelyOptimizely is one of…

Since the beginning of (search engine) times, meta tags have been a big part of SEO. Back in the days, they were one of the most important factors to influence search engines rankings. Until… people started to abuse them to get these higher rankings.After that, Google made the meta tags…

A local and small business has not been very active online. Their website only received a few visitors per week and had generated no leads so far. Seeing the potential of digital marketing at direct competitors, they decided to be more proactive and use Google Ads to send quality traffic…

Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are spending a fair amount of their online advertising budget to get previous site visitors back to their site.Often this leads to heaps of view-through conversions….

If phone calls are important for your business we can set up phone call tracking within Google Ads. We can then see which keywords are giving you leads. This is valuable information that we can use to optimise your campaigns. Google Ads call tracking: how it works Australia is one…

First of all, this article does not intend to give the impression that there’s a direct link between your organic rankings and AdWords Google Ads. Google keeps paid and organic completely separated from each other. This means that advertising on Google Ads will not give you a higher organic listing.However,…

When talking about search volume, Google has the majority of the vote. Within Australia roughly 94% of 2016’s online searches were done using the search engine giant. Microsoft’s Bing Ads follows with just over 4%. For search advertisers Bing Ads might give you that extra volume to boost your conversions….

Google Analytics is a free web analytics tool that can give you most of the information you need to optimise your website. It’s the most popular web analytics tool around and is known to be easy to use and reliable. Made for small and medium-sized websites to give them an…