Once you created your WordPress website you, of course, want to track how many people are visiting your website. Google Analytics is the best option f...

So you have set up your Google Ads campaigns. Now, you want to see your ads showing up on Google. So you’re Googling some of your keywords and all you...

Are you contemplating using Google Ads for your business? Or perhaps you are already using Google Ads and you are not sure if you're using the right b...

The outbreak of COVID-19 has a huge impact on many businesses within Australia and the rest of the world.Depending on the industry, there have been bi...

Landing pages can have a significant impact on your online advertising campaigns. Often, they are a bit different than the main pages on your website....

To get high organic rankings, link building is critical. Back in the days, you could get away with generating loads of links. However, today it’s more...

If you’re an online retailer and running Google Ads, you probably want to use Google Shopping campaigns. Here’s a Google Shopping Ads guide for ...

When looking for an email platform, it can get a bit overwhelming. There are many, many email platforms out there, all with different features and pri...

This Google Ads Campaign Setup Checklist will help you to set up a profitable Google Ads campaign.When setting up correctly, Google Ads can be a very ...

Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.When you are running Microsoft Advert...

There’s no doubt that SEM tools are essential for a lot of PPC experts. It reduces their time on standard campaign management tasks, which means they ...

Structuring your Google Ads campaigns the right way is only one part of the puzzle.After you get more relevant visitors on your website, the next step...

Keywords are the core of your search campaign. The more keywords, the bigger your reach will be. Yet, some advertisers only add a handful of keywords ...

In terms of digital advertising, there are 2 main players available. In the blue corner, there is Facebook Ads. And in the rainbow corner, there is go...

Recently, I did some work for a large company that was mainly focussed on the impression share of their Google Ads campaigns.Their main goal was not g...

Want to share this infographic on your website?Please use the code below and/or include attribution to https://www.vazooky.com.au with this graphic. Y...

True, PPC advertising is getting more competitive with the day. Cost-per-click’s are rising and this will further continue over the next few years.How...

Following to Google’s recent re-branding (AdWords to Google Ads), Microsoft has decided to a similar thing. Going forward, Bings Ads will be kno...

From all the targeting methods on display networks, remarketing (or retargeting) is the most successful one. Unlike other methods, with remarketing yo...

No matter what kind of business you are running, you want to make sure you track all of your leads.Setting up goal tracking in Google Analytics is the...

Your website is up and running, now you can finally sit back and enjoy your free visitors from Google. Right? Wrong!To get ranked in Google you will n...

Whether you are a freelancer, SME or a large enterprise, every business should have Google My Business (GMB) listing.A listing on Google My Business i...

At the end of the day, the only thing that is visible to your potential customers is your text ad.And your ad extensions are (and should be) an import...

Google launched the Google AdWords platform back in 2000. Over the years there have been many changes to the platform, and many extra features have be...

Google Ads offers the opportunity to use different bid strategies within your account.The big advantage of using bid strategies is that you have to sp...

Google Ads is an extremely powerful advertising platform. When you’re using Google Ads, you pay on a cost per click (CPC) basis. This means you don’t ...

There it is, after weeks/months/years of pre-development your startup is ready for launch.Now, how are potential customers going to find you?Here are ...

Squarespace is a great option to create yourself a new website. And once you created your website you would want to add Google Analytics to it. This a...

On Friday 30 November and Saturday 1 December 2018 Vazooky Digital was present at StartCon 2018.StartCon is Australia’s largest startup and growth con...

Understanding the different match types is critical to get maximum results out of Google Ads.The goal is to only show your ad for relevant search quer...