Digital marketing blog.

Google has recently announced that Universal Analytics will be retiring and that Google Analytics 4 (GA4) will take over. “Google Analytics 4 is our next-generation measurement solution and is replacing Universal Analytics. On July 1, 2023, Universal Analytics properties will stop processing new hits. If you still rely on Universal…

Keywords are the core of your search campaign. The more keywords, the bigger your reach will be. Yet, some advertisers only add a handful of keywords to their campaigns. Creating a great keyword list is a great starting point to make your campaigns profitable and maximise conversions. Now, this doesn’t…

True, Google Ads is getting more competitive with the day. Cost-per-click’s are rising and this will continue over the next few years. However, it is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. And when setting up your…

So, you are browsing around your Google Analytics report and notice the following. Some of your pages have an FBCLID parameter attached to their URL. What is the FBCLID parameter? If the FBCLID is popping up your Google Analytics reports, there’s a big chance that you have promoted your website…

Lots of e-commerce websites are using Paypal as a payment option to their customers. This means that if customers choose this payment option, they will be sent from your website to paypal.com. Once they’ve completed the payment they will be redirected to your website and see the thank you page….

Once you created your WordPress website you, of course, want to track how many people are visiting your website. Google Analytics is the best option for this. It’s a free tool and very easy to use. In this article, we break down 3 options that you have when implementing the…

So you have set up your Google Ads campaigns. Now, you want to see your ads showing up on Google. So you’re Googling some of your keywords and all you see are the ads of your competitors. Dammit!  There could be multiple reasons why your ad is not showing up…

Are you contemplating using Google Ads for your business? Or perhaps you are already using Google Ads and you are not sure if you’re using the right budget? The good news is that you can run a Google Ads campaigns with pretty much any budget. It really depends on your…

The outbreak of COVID-19 has a huge impact on many businesses within Australia and the rest of the world. Depending on the industry, there have been big changes in the search volume due to the coronavirus. Some obvious industries (like travel & tourism) have seen a large decline in demand….

Landing pages can have a significant impact on your online advertising campaigns.  Often, they are a bit different than the main pages on your website. They contain different content, have a stronger call-to-action (CTA) and are more tailored to the type of visitor you are targeting with your campaigns. See…

To get high organic rankings, link building is critical.  Back in the days, you could get away with generating loads of links. However, today it’s more important to use proper link building strategies that get you high-quality and relevant links instead. Link building done right can significantly improve your organic…

When looking for an email platform, it can get a bit overwhelming. There are many, many email platforms out there, all with different features and pricing.  We decided to reach out to some email experts and ask them the question: which email platform would you recommend and why? What is…

Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.When you are running Microsoft Advertising (formerly known as Bing Ads) you want to make sure you are tracking conversions. The easiest way to do this is by deploying the…

There’s no doubt that SEM tools are essential for a lot of PPC experts. It reduces their time on standard campaign management tasks, which means they can spend more time on other things that can improve the campaigns. There are many, many SEM tools out there. Tools that can help…

Structuring your Google Ads campaigns the right way is only one part of the puzzle.After you get more relevant visitors on your website, the next step is to get them to convert. Your landing page is the most important part of this. By building a PPC specific landing page you…

In terms of digital advertising, there are 2 main players available. In the blue corner, there is Facebook Ads. And in the rainbow corner, there is good ol’ Google Ads. Paid social vs paid search. Depending on your business type, you might want to choose one or the other or…

Recently, I did some work for a large company that was mainly focussed on the impression share of their Google Ads campaigns.Their main goal was not getting conversions, but they wanted to reach a certain percentage of impression share for each of the keywords on their account. A rather unusual…

Want to share this infographic on your website? Please use the code below and/or include attribution to http://vazooky.com.au with this graphic. You can download the graphic here. <p><a href=’http://vazooky.com.au/r/infographic-google-ads-tips/’><img src=’http://vazooky.com.au/wp-content/uploads/2019/06/Infographic-Google-Ads-Tips.png’ alt=’Google Ads Tips Infographic ‘ 540px border=’0’ /></a></p>

True, PPC advertising is getting more competitive with the day. Cost-per-click’s are rising and this will further continue over the next few years. However, PPC is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. In this article,…

From all the targeting methods on display networks, remarketing (or retargeting) is the most successful one. Unlike other methods, with remarketing you target an audience of people that have already visited your website. This will give you the opportunity to only target people that have engaged with your brand already.Now,…

No matter what kind of business you are running, you want to make sure you track all of your leads.Setting up goal tracking in Google Analytics is the way to get a better understanding of where your leads are coming from. You can get valuable data from this that you…

Now, the financial industry is known to be one of the most expensive industries if it comes to advertising on Google.Lots of competitors are pushing up the cost per click. For early-staged fintech startups, this can be challenging as there is no data available (yet) to know which keywords are…

Your website is up and running, now you can finally sit back and enjoy your free visitors from Google. Right? Wrong!To get ranked in Google you will need to make sure that your website is ‘worthy’ enough. For the visitor AND for Google.In this article, I am going to explain…

Whether you are a freelancer, SME or a large enterprise, every business should have Google My Business (GMB) listing.A listing on Google My Business is free and can give you lots of benefits. You will be able to collect reviews, give your customers valuable information and new customers will be…

At the end of the day, the only thing that is visible to your potential customers is your text ad.And your ad extensions are (and should be) an important part of that.Your potential customer can’t see how well your campaigns are structured or how large your keyword list is. He/she…

Google launched the Google AdWords platform back in 2000. Over the years there have been many changes to the platform, and many extra features have been added. Last year, Google re-branded the platform to Google Ads.Although (most) of the changes have been made to make Google Ads more beneficial to…

Google Ads offers the opportunity to use different bid strategies within your account.The big advantage of using bid strategies is that you have to spend significantly less time optimising your keyword bids. What are bid strategies? Bid strategies allow you to use Google’s algorithm for your keyword bids so that…

Google Ads is an extremely powerful advertising platform. When you’re using Google Ads, you pay on a cost per click (CPC) basis.  This means you don’t have to pay Google to have your ad shown, but only when someone actually clicks on your ad. This means that Google is less keen…

There it is, after weeks/months/years of pre-development your startup is ready for launch.Now, how are potential customers going to find you?Here are 4 growth strategies you can implement for your startup:ViralSEOPaid advertisingPartnerships1. Viral“Going viral” – it’s probably one of the hippest terms in the marketing world nowadays.Lots of followers added to…

Squarespace is a great option to create a new website. And once you created your website you would want to add the Global Site Tage of Google Analytics to it. This article gives you the 3 options of how to do this. I highly recommend adding the Google Analytics Global…

Are you running a local business? Or do you offer a service that is specifically targeting certain suburbs? Here’s some tips to make Google Ads working for you.Tip #1: Act like a local!You probably don’t have a marketing like the “big guys”, so you’ll have to be smart. By emphasising…

Great news! You just looked in your Google Analytics and it seems like – all of the sudden – you’re getting a lot of extra visitors to your site. You drill further into your Google Analytics reporting dashboard to see where these visitors are coming from and notice that these…

We often get the question why a client should advertise on their own branded term in Google Ads. They already have an organic top ranking for this search query, why would they pay for people to click on their ad instead? There’s a few benefits of advertising on your own…

Landing pages can have a positive impact on the ROI of your advertising campaigns. By constantly testing and tweaking your landing pages you can significantly improve the conversion rate of your website.Here are 4 landing page tools that you could use to make this testing easier:1. OptimizelyOptimizely is one of…

Since the beginning of (search engine) times, meta tags have been a big part of SEO. Back in the days, they were one of the most important factors to influence search engines rankings. Until… people started to abuse them to get these higher rankings.After that, Google made the meta tags…

AdWords Google Ads allows you to show ads on Google Search, whenever potential patients are searching for dentist related search queries. It’s the most targeted way of advertising, as you have the ability to only show your ad when someone is actively searching for a dentist.Google Ads is one of…

A local and small business has not been very active online. Their website only received a few visitors per week and had generated no leads so far. Seeing the potential of digital marketing at direct competitors, they decided to be more proactive and use Google Ads to send quality traffic…

AdWords Google Ads is one of the most effective ways of advertising for hotels, OTA’s and other tourism agencies. Here’s 5 Google Ads trends within the travel and tourism industry.1. Bidding on brand namesBrand names are becoming more and more competitive. Lots of online travel agents are aggressively bidding on…

Google AdWords Google Ads allows you to show ads on Google Search. Whenever potential customers are searching for real estate related search queries your ad pops up. It’s the most targeted way of advertising. You will have the ability to only show your ad when someone is actively searching to…

Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are spending a fair amount of their online advertising budget to get previous site visitors back to their site.Often this leads to heaps of view-through conversions….

The main goal of your AdWords Google Ads campaigns is to work towards a positive ROI. When you spend money on Google you want to make sure that, in the end, you get more value out of it then what you put in. With e-commerce websites, this is relatively straightforward,…

If phone calls are important for your business we can set up phone call tracking within Google Ads. We can then see which keywords are giving you leads. This is valuable information that we can use to optimise your campaigns. Google Ads call tracking: how it works Australia is one…

A large SaaS organisation was not getting the full potential out of their Search Engine Marketing (SEM) campaigns. Basic setup and almost no optimisation were limiting the growth of the channel and therefore making SEM a relatively low priority for the business. SummaryAfter just two months leads increased with 316%,…

First of all, this article does not intend to give the impression that there’s a direct link between your organic rankings and AdWords Google Ads. Google keeps paid and organic completely separated from each other. This means that advertising on Google Ads will not give you a higher organic listing.However,…

Google Ads offers $10,000 USD free advertising to eligible charities. Through the Google Ad Grant program, charities can get more visibility on Google Search for free.How to qualify for Google GrantsTo get free advertising on Google your charity needs to:Apply for the Google Grant program. Hold a valid charity status.Agree to…

When talking about search volume, Google has the majority of the vote. Within Australia roughly 94% of 2016’s online searches were done using the search engine giant. Microsoft’s Bing Ads follows with just over 4%. For search advertisers Bing Ads might give you that extra volume to boost your conversions….

Google Analytics is a free web analytics tool that can give you most of the information you need to optimise your website. It’s the most popular web analytics tool around and is known to be easy to use and reliable. Made for small and medium-sized websites to give them an…

Google Analytics is a great free tool to get a better understanding of what happens on your website. Once you have the tracking code on your site, you can start analysing the data to improve your website.In this article, we’re gonna dig a bit deeper in understanding a key metric…

Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website. What is Google Tag Manager? With Google Tag Manager you can manage your website tags without needing to update your website code every single time. Think about your conversion…

An Australian tech startup had been using Search Engine Marketing (SEM) for a few years as the single largest sales channel. At the moment they were struggling to achieve profitable growth. Their SEM account showed little improvement in key metrics over the previous year.SummarySales increased with 66% after twelve months,…