Digital Marketing Blog.

If you’re an online retailer and running Google Ads, you definitely want to use Google Shopping campaigns. Google Shopping campaigns are a better and more affordable way to show your ads across the Google search and display networks. It works together with the Google Merchant Center, which can host all…

True, Google Ads is getting more competitive with the day. Cost-per-click’s are rising and this will continue over the next few years. However, it is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. And when setting up your…

So you have set up your Google Ads campaigns. Now, you want to see your ads showing up on Google. So you’re Googling some of your keywords and all you see are the ads of your competitors. Dammit!  There could be multiple reasons why your ad is not showing up…

Are you contemplating using Google Ads for your business? Or perhaps you are already using Google Ads and you are not sure if you’re using the right budget? The good news is that you can run a Google Ads campaigns with pretty much any budget. It really depends on your…

The outbreak of COVID-19 has a huge impact on many businesses within Australia and the rest of the world. Depending on the industry, there have been big changes in the search volume due to the coronavirus. Some obvious industries (like travel & tourism) have seen a large decline in demand….

Landing pages can have a significant impact on your online advertising campaigns.  Often, they are a bit different than the main pages on your website. They contain different content, have a stronger call-to-action (CTA) and are more tailored to the type of visitor you are targeting with your campaigns. See…

There’s no doubt that SEM tools are essential for a lot of PPC experts. It reduces their time on standard campaign management tasks, which means they can spend more time on other things that can improve the campaigns. There are many, many SEM tools out there. Tools that can help…

Structuring your Google Ads campaigns the right way is only one part of the puzzle.After you get more relevant visitors on your website, the next step is to get them to convert. Your landing page is the most important part of this. By building a PPC specific landing page you…

Keywords are the core of your search campaign. The more keywords, the bigger your reach will be. Yet, some advertisers only add a handful of keywords to their campaigns. Creating a great keyword list is a great starting point to make your campaigns profitable and maximise conversions. Now, this doesn’t…

In terms of digital advertising, there are 2 main players available. In the blue corner, there is Facebook Ads. And in the rainbow corner, there is good ol’ Google Ads. Paid social vs paid search. Depending on your business type, you might want to choose one or the other or…

Recently, I did some work for a large company that was mainly focussed on the impression share of their Google Ads campaigns.Their main goal was not getting conversions, but they wanted to reach a certain percentage of impression share for each of the keywords on their account. A rather unusual…

Want to share this infographic on your website? Please use the code below and/or include attribution to http://vazooky.com.au with this graphic. You can download the graphic here. <p><a href=’http://vazooky.com.au/r/infographic-google-ads-tips/’><img src=’http://vazooky.com.au/wp-content/uploads/2019/06/Infographic-Google-Ads-Tips.png’ alt=’Google Ads Tips Infographic ‘ 540px border=’0’ /></a></p>

True, PPC advertising is getting more competitive with the day. Cost-per-click’s are rising and this will further continue over the next few years. However, PPC is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. In this article,…

From all the targeting methods on display networks, remarketing (or retargeting) is the most successful one. Unlike other methods, with remarketing you target an audience of people that have already visited your website. This will give you the opportunity to only target people that have engaged with your brand already.Now,…

Now, the financial industry is known to be one of the most expensive industries if it comes to advertising on Google.Lots of competitors are pushing up the cost per click. For early-staged fintech startups, this can be challenging as there is no data available (yet) to know which keywords are…

At the end of the day, the only thing that is visible to your potential customers is your text ad.And your ad extensions are (and should be) an important part of that.Your potential customer can’t see how well your campaigns are structured or how large your keyword list is. He/she…

Google launched the Google AdWords platform back in 2000. Over the years there have been many changes to the platform, and many extra features have been added. Last year, Google re-branded the platform to Google Ads.Although (most) of the changes have been made to make Google Ads more beneficial to…

Google Ads offers the opportunity to use different bid strategies within your account.The big advantage of using bid strategies is that you have to spend significantly less time optimising your keyword bids. What are bid strategies? Bid strategies allow you to use Google’s algorithm for your keyword bids so that…

Google Ads is an extremely powerful advertising platform. When you’re using Google Ads, you pay on a cost per click (CPC) basis.  This means you don’t have to pay Google to have your ad shown, but only when someone actually clicks on your ad. This means that Google is less keen…

Understanding the different match types is critical to get maximum results out of Google Ads.The goal is to only show your ad for relevant search queries. The match types will give you control over which search queries will trigger your ads to eliminate irrelevant clicks. IntroductionThere are 5 different match…

Are you running a local business? Or do you offer a service that is specifically targeting certain suburbs? Here’s some tips to make Google Ads working for you.Tip #1: Act like a local!You probably don’t have a marketing like the “big guys”, so you’ll have to be smart. By emphasising…

We often get the question why a client should advertise on their own branded term in Google Ads. They already have an organic top ranking for this search query, why would they pay for people to click on their ad instead? There’s a few benefits of advertising on your own…

AdWords Google Ads allows you to show ads on Google Search, whenever potential patients are searching for dentist related search queries. It’s the most targeted way of advertising, as you have the ability to only show your ad when someone is actively searching for a dentist.Google Ads is one of…

AdWords Google Ads is one of the most effective ways of advertising for hotels, OTA’s and other tourism agencies. Here’s 5 Google Ads trends within the travel and tourism industry.1. Bidding on brand namesBrand names are becoming more and more competitive. Lots of online travel agents are aggressively bidding on…

Google AdWords Google Ads allows you to show ads on Google Search. Whenever potential customers are searching for real estate related search queries your ad pops up. It’s the most targeted way of advertising. You will have the ability to only show your ad when someone is actively searching to…

Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are spending a fair amount of their online advertising budget to get previous site visitors back to their site.Often this leads to heaps of view-through conversions….

The main goal of your AdWords Google Ads campaigns is to work towards a positive ROI. When you spend money on Google you want to make sure that, in the end, you get more value out of it then what you put in. With e-commerce websites, this is relatively straightforward,…

If phone calls are important for your business we can set up phone call tracking within Google Ads. We can then see which keywords are giving you leads. This is valuable information that we can use to optimise your campaigns. Google Ads call tracking: how it works Australia is one…

First of all, this article does not intend to give the impression that there’s a direct link between your organic rankings and AdWords Google Ads. Google keeps paid and organic completely separated from each other. This means that advertising on Google Ads will not give you a higher organic listing.However,…

Google Ads offers $10,000 USD free advertising to eligible charities. Through the Google Ad Grant program, charities can get more visibility on Google Search for free.How to qualify for Google GrantsTo get free advertising on Google your charity needs to:Apply for the Google Grant program. Hold a valid charity status.Agree to…

When talking about search volume, Google has the majority of the vote. Within Australia roughly 94% of 2016’s online searches were done using the search engine giant. Microsoft’s Bing Ads follows with just over 4%. For search advertisers Bing Ads might give you that extra volume to boost your conversions….

I work as a freelance Google Ads specialist.And sometimes I notice that new clients are a bit restrained towards another specialist/expert. Often they already worked with a PPC agency before (sometimes even multiple ones!). And even though they got promised golden mountains,  their campaigns didn’t actually improve. In this article,…

Testing and optimising bits and pieces of your AdWords Google Ads campaign is the backbone for success. It will allow you to get a higher Click-Through-Rates, Conversion Rates and Quality Scores, and therefore lower your cost per conversion. Your ad is the only thing from your Google Ads account that’s…