Digital Marketing Blog.

14 Reasons Why Your Ad Is Not Shown In Google Search

So you have set up your Google Ads campaigns. Now, you want to see your ads showing up on Google. So you’re Googling some of your keywords and all you see are the ads of your competitors. Dammit!  There could be multiple reasons why your ad is not showing up…

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Google Ads Pricing: How Much Does Google Ads Cost?

Are you contemplating using Google Ads for your business? Or perhaps you are already using Google Ads and you are not sure if you’re using the right budget? The good news is that you can run a Google Ads campaigns with pretty much any budget. It really depends on your…

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Best Landing Page Tools: Voted By 50+ PPC Experts

Landing pages can have a significant impact on your online advertising campaigns.  Often, they are a bit different than the main pages on your website. They contain different content, have a stronger call-to-action (CTA) and are more tailored to the type of visitor you are targeting with your campaigns. See…

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Top Link Building Tips For 2020

To get high organic rankings, link building is critical.  Back in the days, you could get away with generating loads of links. However, today it’s more important to use proper link building strategies that get you high-quality and relevant links instead. Link building done right can significantly improve your organic…

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Best SEM Tools: Voted By 40+ PPC Experts

There’s no doubt that SEM tools are essential for a lot of PPC experts. It reduces their time on standard campaign management tasks, which means they can spend more time on other things that can improve the campaigns. There are many, many SEM tools out there. Tools that can help…

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How To Build A High-Converting PPC Landing Page

Structuring your Google Ads campaigns the right way is only one part of the puzzle.After you get more relevant visitors on your website, the next step is to get them to convert. Your landing page is the most important part of this. By building a PPC specific landing page you…

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9 Tips To Build a Killing Google Ads Keyword List

Keywords are the core of your search campaign. The more keywords, the bigger your reach will be. Yet, some advertisers only add a handful of keywords to their campaigns. Creating a great keyword list is a great starting point to make your campaigns profitable and maximise conversions. Now, this doesn’t…

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Facebook Ads vs Google Ads: Which One Should You Use?

In terms of digital advertising, there are 2 main players available. In the blue corner, there is Facebook Ads. And in the rainbow corner, there is good ol’ Google Ads. Paid social vs paid search. Depending on your business type, you might want to choose one or the other or…

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What Is The Impression Share Metric & Should You Care?

Recently, I did some work for a large company that was mainly focussed on the impression share of their Google Ads campaigns.Their main goal was not getting conversions, but they wanted to reach a certain percentage of impression share for each of the keywords on their account. A rather unusual…

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Infographic: 10 Tips To Improve Your Google Ads Campaign

Want to share this infographic on your website? Please use the code below and/or include attribution to https://vazooky.com.au with this graphic. You can download the graphic here. <p><a href=’https://vazooky.com.au/r/infographic-google-ads-tips/’><img src=’https://vazooky.com.au/wp-content/uploads/2019/06/Infographic-Google-Ads-Tips.png’ alt=’Google Ads Tips Infographic ‘ 540px border=’0’ /></a></p>

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15+ PPC Tips That You Can Implement Straight Away

True, PPC advertising is getting more competitive with the day. Cost-per-click’s are rising and this will further continue over the next few years. However, PPC is still one of the most successful ways of advertising. Even today, you can still find ways to make your campaigns profitable. In this article,…

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What Is Remarketing And How Does It Work?

From all the targeting methods on display networks, remarketing (or retargeting) is the most successful one. Unlike other methods, with remarketing you target an audience of people that have already visited your website. This will give you the opportunity to only target people that have engaged with your brand already.Now,…

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5 PPC Tips For Early-Stage Fintech Startups

Now, the financial industry is known to be one of the most expensive industries if it comes to advertising on Google.Lots of competitors are pushing up the cost per click. For early-staged fintech startups, this can be challenging as there is no data available (yet) to know which keywords are…

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SEO Basics: How To Get Ranked In Google [2019]

Your website is up and running, now you can finally sit back and enjoy your free visitors from Google. Right? Wrong!To get ranked in Google you will need to make sure that your website is ‘worthy’ enough. For the visitor AND for Google.In this article, I am going to explain…

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How Ad Extensions Can Boost Your Google Ads Campaigns

At the end of the day, the only thing that is visible to your potential customers is your text ad.And your ad extensions are (and should be) an important part of that.Your potential customer can’t see how well your campaigns are structured or how large your keyword list is. He/she…

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The 7 Most Common Google Ads Mistakes In 2019

Google launched the Google AdWords platform back in 2000. Over the years there have been many changes to the platform, and many extra features have been added. Last year, Google re-branded the platform to Google Ads.Although (most) of the changes have been made to make Google Ads more beneficial to…

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How To Use Bid Strategies In Google Ads

Google Ads offers the opportunity to use different bid strategies within your account.The big advantage of using bid strategies is that you have to spend significantly less time optimising your keyword bids. What are bid strategies? Bid strategies allow you to use Google’s algorithm for your keyword bids so that…

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Google Quality Score: What Is It And Why Does It Matter?

Google Ads is an extremely powerful advertising platform. When you’re using Google Ads, you pay on a cost per click (CPC) basis.  This means you don’t have to pay Google to have your ad shown, but only when someone actually clicks on your ad. This means that Google is less keen…

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4 Types Of Growth Strategies For Startups

There it is, after weeks/months/years of pre-development your startup is ready for launch.Now, how are potential customers going to find you?Here are 4 growth strategies you can implement for your startup:ViralSEOPaid advertisingPartnerships1. Viral“Going viral” – it’s probably one of the hippest terms in the marketing world nowadays.Lots of followers added to…

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My Favourite Speakers Of StartCon 2018

On Friday 30 November and Saturday 1 December 2018 Vazooky Digital was present at StartCon 2018.StartCon is Australia’s largest startup and growth conference. The 2-day conference featured world-famous speakers for some of the largest companies in the world, 600+ startups, startup pitches, hackathons and startup awards.Now, it’s impossible to see all…

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The Ultimate Guide To Google Ads Keyword Match Types

Understanding the different match types is critical to get maximum results out of Google Ads.The goal is to only show your ad for relevant search queries. The match types will give you control over which search queries will trigger your ads to eliminate irrelevant clicks. IntroductionThere are 5 different match…

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11+ Ultimate Google Ads Tips For Your Local Business

Are you running a local business? Or do you offer a service that is specifically targeting certain suburbs? Here’s some tips to make Google Ads working for you.Tip #1: Act like a local!You probably don’t have a marketing like the “big guys”, so you’ll have to be smart. By emphasising…

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4 Landing Page Tools For You To Use

Landing pages can have a positive impact on the ROI of your advertising campaigns. By constantly testing and tweaking your landing pages you can significantly improve the conversion rate of your website.Here are 4 landing page tools that you could use to make this testing easier:1. OptimizelyOptimizely is one of…

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The Most Important Meta Tags For Your Site

Since the beginning of (search engine) times, meta tags have been a big part of SEO. Back in the days, they were one of the most important factors to influence search engines rankings. Until… people started to abuse them to get these higher rankings.After that, Google made the meta tags…

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5 Google Ads Trends For The Travel & Tourism Industry

AdWords Google Ads is one of the most effective ways of advertising for hotels, OTA’s and other tourism agencies. Here’s 5 Google Ads trends within the travel and tourism industry.1. Bidding on brand namesBrand names are becoming more and more competitive. Lots of online travel agents are aggressively bidding on…

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4 Reasons To Use Google Ads For Your Real Estate Agency

Google AdWords Google Ads allows you to show ads on Google Search. Whenever potential customers are searching for real estate related search queries your ad pops up. It’s the most targeted way of advertising. You will have the ability to only show your ad when someone is actively searching to…

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Understand The Incremental Value Of Your Remarketing Campaigns

Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are spending a fair amount of their online advertising budget to get previous site visitors back to their site.Often this leads to heaps of view-through conversions….

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5 Steps To Get a Positive Google Ads ROI

The main goal of your AdWords Google Ads campaigns is to work towards a positive ROI. When you spend money on Google you want to make sure that, in the end, you get more value out of it then what you put in. With e-commerce websites, this is relatively straightforward,…

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Track Phone Call Leads From Your Google Ads Campaign

If phone calls are important for your business we can set up phone call tracking within Google Ads. We can then see which keywords are giving you leads. This is valuable information that we can use to optimise your campaigns.Google Ads call tracking: how it worksAustralia is one of the…

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Google Grants For Charities: Get Free Advertising For Your Charity

Google Ads offers $10,000 USD free advertising to eligible charities. Through the Google Ad Grant program, charities can get more visibility on Google Search for free.How to qualify for Google GrantsTo get free advertising on Google your charity needs to:Apply for the Google Grant program. Hold a valid charity status.Agree to…

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Advertising on Bing Ads: Is It Worth Your Efforts?

When talking about search volume, Google has the majority of the vote. Within Australia roughly 94% of 2016’s online searches were done using the search engine giant. Microsoft’s Bing Ads follows with just over 4%. For search advertisers Bing Ads might give you that extra volume to boost your conversions….

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6 Tips To Find The Right Google Ads Specialist

I work as a freelance Google Ads specialist.And sometimes I notice that new clients are a bit restrained towards another specialist/expert. Often they already worked with a PPC agency before (sometimes even multiple ones!). And even though they got promised golden mountains,  their campaigns didn’t actually improve. In this article,…

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Introduction to Google Tag Manager

Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website. What is Google Tag Manager? With Google Tag Manager you can manage your website tags without needing to update your website code every single time. Think about your conversion…

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5 Steps To Improve Your Google Ad Creatives

Testing and optimising bits and pieces of your AdWords Google Ads campaign is the backbone for success. It will allow you to get a higher Click-Through-Rates, Conversion Rates and Quality Scores, and therefore lower your cost per conversion. Your ad is the only thing from your Google Ads account that’s…

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Case Study: +66% More Sales For a Tech Startup

An Australian tech startup had been using Search Engine Marketing (SEM) for a few years as the single largest sales channel. At the moment they were struggling to achieve profitable growth. Their SEM account showed little improvement in key metrics over the previous year.SummarySales increased with 66% after twelve months,…

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