There’s no doubt that SEM tools are essential for a lot of PPC experts. It reduces their time on standard campaign management tasks, which means they ...

Structuring your Google Ads campaigns the right way is only one part of the puzzle.After you get more relevant visitors on your website, the next step...

Keywords are the core of your search campaign. The more keywords, the bigger your reach will be. Yet, some advertisers only add a handful of keywords ...

In terms of digital advertising, there are 2 main players available. In the blue corner, there is Facebook Ads. And in the rainbow corner, there is go...

Recently, I did some work for a large company that was mainly focussed on the impression share of their Google Ads campaigns.Their main goal was not g...

Often clients ask me what the cost per click (CPC) of their campaigns is. On purpose, I sometimes remove this metric from their reporting dashboards.O...

True, PPC advertising is getting more competitive with the day. Cost-per-click’s are rising and this will further continue over the next few years.How...

Following to Google’s recent re-branding (AdWords to Google Ads), Microsoft has decided to a similar thing. Going forward, Bings Ads will be kno...

From all the targeting methods on display networks, remarketing (or retargeting) is the most successful one. Unlike other methods, with remarketing yo...

No matter what kind of business you are running, you want to make sure you track all of your leads.Setting up goal tracking in Google Analytics is the...

Your website is up and running, now you can finally sit back and enjoy your free visitors from Google. Right? Wrong!To get ranked in Google you will n...

Whether you are a freelancer, SME or a large enterprise, every business should have Google My Business (GMB) listing.A listing on Google My Business i...

At the end of the day, the only thing that is visible to your potential customers is your text ad.And your ad extensions are (and should be) an import...

Google launched the Google AdWords platform back in 2000. Over the years there have been many changes to the platform, and many extra features have be...

Google Ads offers the opportunity to use different bid strategies within your account.The big advantage of using bid strategies is that you have to sp...

Google Ads is an extremely powerful advertising platform. When you’re using Google Ads, you pay on a cost per click (CPC) basis. This means you don’t ...

There it is, after weeks/months/years of pre-development your startup is ready for launch.Now, how are potential customers going to find you?Here are ...

Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website. It’s recommended to use Google Tag M...

Squarespace is a great option to create yourself a new website. And once you created your website you would want to add Google Analytics to it. This a...

On Friday 30 November and Saturday 1 December 2018 Vazooky Digital was present at StartCon 2018.StartCon is Australia’s largest startup and growth con...

Understanding the different match types is critical to get maximum results out of Google Ads.The goal is to only show your ad for relevant search quer...

Are you running a local business? Or do you offer a service that is specifically targeting certain suburbs? Here’s some tips to make Google Ads ...

Great news! You just looked in your Google Analytics and it seems like – all of the sudden – you’re getting a lot of extra visitors to you...

We often get the question why a client should advertise on their own branded term in Google Ads. They already have an organic top ranking for this sea...

Google decided to change the name for Google AdWords. Alongside the changes to the AdWords platform there will be a rebranding for the DoubleClick pla...

Landing pages can have a positive impact on the ROI of your advertising campaigns. By constantly testing and tweaking your landing pages you can signi...

Since the beginning of (search engine) times, meta tags have been a big part of SEO. Back in the days, they were one of the most important factors to ...

Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are ...

The main goal of your AdWords Google Ads campaigns is to work towards a positive ROI. When you spend money on Google you want to make sure that, in th...

If phone calls are important for your business we can set up phone call tracking within Google Ads. We can then see which keywords are giving you lead...