If you have ever felt overwhelmed by the amount of tracking codes (pixels) on your website, you aren’t alone. Between Google Analytics 4, Facebook Pixels, and LinkedIn Insights, managing code snippets can become a technical nightmare that slows down your site. Google Tag Manager (GTM) is the solution. This free tool allows you to manage…
Category: Website Tracking
No matter what kind of business you are running, you want to make sure you track all of your leads.Setting up goal tracking in Google Analytics is the way to get a better understanding of where your leads are coming from. You can get valuable data from this that you can use to optimise your…
Google has recently announced that Universal Analytics will be retiring and that Google Analytics 4 (GA4) will take over. “Google Analytics 4 is our next-generation measurement solution and is replacing Universal Analytics. On July 1, 2023, Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you…
If you upgraded your Google Analytics to GA4 there’s a big chance that you are seeing some query strings in your reporting. Within the GA4 reporting, there is only an option to show your URLs as “Page path + query string and screen class”. Within Universal Analytics, you might have excluded some query strings and…
So, you are browsing around your Google Analytics report and notice the following. Some of your pages have an FBCLID parameter attached to their URL. What is the FBCLID parameter? If the FBCLID is popping up your Google Analytics reports, there’s a big chance that you have promoted your website via Facebook and/or Instagram. That,…
Lots of e-commerce websites are using Paypal as a payment option to their customers. This means that if customers choose this payment option, they will be sent from your website to paypal.com. Once they’ve completed the payment they will be redirected to your website and see the thank you page. You might see paypal.com as…
Once you created your WordPress website you, of course, want to track how many people are visiting your website. Google Analytics is the best option for this. It’s a free tool and very easy to use. In this article, we break down 3 options that you have when implementing the Google Analytics tracking code to…
Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.When you are running Microsoft Advertising (formerly known as Bing Ads) you want to make sure you are tracking conversions. The easiest way to do this is by deploying the Microsoft UET tag via Google…
Squarespace is a great option to create a new website. And once you created your website you would want to add the Global Site Tage of Google Analytics to it. This article gives you the 3 options of how to do this. I highly recommend adding the Google Analytics Global Site Tag to your site…
Great news! You just looked in your Google Analytics and it seems like – all of the sudden – you’re getting a lot of extra visitors to your site. You drill further into your Google Analytics reporting dashboard to see where these visitors are coming from and notice that these visitors are coming from other…
Google Analytics is a free web analytics tool that can give you most of the information you need to optimise your website. It’s the most popular web analytics tool around and is known to be easy to use and reliable. Made for small and medium-sized websites to give them an opportunity to track, analyse and…