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Website Tracking
Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.

When you are running Microsoft Advertising (formerly known as Bing Ads) you want to make sure you are tracking conversions. The easiest way to do this is by deploying the Microsoft UET tag via Google Tag Manager.


Step 1: Creating the Microsoft Advertising UET tag


First, you will need to log in to your Microsoft Advertising account and get your UET tag.


You will be able to find this by logging in to Microsoft and then go to Conversion Tracking in the left-hand menu. After that, go to UET tags to create your UET tag.


Screenshot for setting up Microsoft Ads tracking using GTM step 01


Then, follow the steps to create your first UET tag. 


Once you have created your tag view your UET tag tracking code to find the tag ID.


Screenshot for setting up Microsoft Ads tracking using GTM step 02


Write this number down, as we will need it soon.


Step 2: Create a tag in Google Tag Manager


Second, log into your Google Tag Manager account and go the container that is installed on your website. In the left-hand menu go to “Tags” and create a new tag. 


Then, find and select the “Bing Ads Universal Event Tracking” within the tag configuration.


Screenshot for setting up Microsoft Ads tracking using GTM step 03


Yes – at the time of writing Microsoft Ads is still called Bing Ads in Google Tag Manager. 🙂


Next, copy and past your UET tag ID within the correct field. Make sure you trigger this tag for all pages on your website.


Step 3: Set up your conversion goal in Microsoft Advertising


Go back to your Microsoft Advertising account to create a conversion goal. You can do this by going to Conversion Tracking in the left-hand menu and then go to Conversion goals.


Name your conversion and make sure you select event.


In the next window fill in the details of your custom event.


Screenshot for setting up Microsoft Ads tracking using GTM step 05


Step 4: Create your event tag in Google Tag Manager


Finally, go back into your Google Tag Manager account. Create a new Bing Ads Tag Type and change the Event Type to Custom. Then, fill in your Bing Ads UET Tag ID and use exactly the same values as the ones you put into your Microsoft Advertising account.


Screenshot for setting up Microsoft Ads tracking using GTM step 06


Then, select your trigger to only fire this tag when a conversion happens on your website. 


If you are already using Google Tag Manager for your Google Ads conversion tracking or Google Analytics event tracking you should be able to use the same triggers. See our previous article about how to track forms without a thank you page in GTM.

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Website Tracking
No matter what kind of business you are running, you want to make sure you track all of your leads.

Setting up goal tracking in Google Analytics is the way to get a better understanding of where your leads are coming from. You can get valuable data from this that you can use to optimise your website or marketing channels.

Back in the days, most contact forms had a separate thank you page hosted on a different URL. You could easily track your forms by setting up a goal with this URL.

However, we notice that more and more websites are using a different approach. Instead of a separate thank you page, visitors will stay on the same page. Then, they simply get a notification that their message has been delivered.

A lot of WordPress plugins, like Contact Form 7, are using a similar approach.

In this article, I will give you a step-by-step guide on how you can track these contact forms regardless.


Pre-step: install Google Tag Manager


Now, we are going to use Google Tag Manager (GTM) for this.


If you are not familiar with GTM yet, have a look at our introduction to Google Tag Manager article. We highly recommend to set this up for your website, as it will make tracking a lot easier going forward.


GTM also enables to set up additional tracking, like the one described in this article.


Once you installed GTM you can follow the next steps to track your contact forms.


Step 1: check your website code


Screenshot how to set up form tracking in GTM step 1

Go to the page where your contact form is located. On the button, press right click and click inspect. This will open a side screen if your working in Google Chrome.


Screenshot how to set up form tracking in GTM step 2

Now, you want to copy the part that is behind the class= tag. In this example that would be “gform_button button”.


Step 2: add custom variables to GTM


Next, we will need to add a custom variable to GTM.


Screenshot how to set up form tracking in GTM step 3

Go to the GTM container of your website and go to “Variables” in the left-hand menu.


Then, click configure and find “Click Classes” on the list and m
ake sure “Click Classes” is enabled.


Step 3: Create a trigger in GTM


Go to “Triggers” in the left-hand menu and click New to add a new trigger.


Screenshot how to set up form tracking in GTM step 4

For Trigger Type select Click – All Elements. Then, fire this trigger for some clicks.

Lastly, select Click Classes contains whatever you copied from step 1.



Step 4: Create an Event Tag in GTM


Go to Tags in the left-hand menu.


Screenshot how to set up form tracking in GTM step 5

Select Google Analytics – Universal Analytics as the Tag Type.


Screenshot how to set up form tracking in GTM step 6

Then, select for Event for the Track Type.


Basically, you can fill in anything you think would suit for the Category, Action and Label. We are using “Contact Form” for Category, “Sent” for Action and {{Page Path}} for Label. The latter will push through the URL of the contact form.


For Google Analytics Settings you will need to supply your Google Analytics tracking ID.


Now, for triggering we want to select the trigger that we created in step 3.


That’s it from the GTM end. Make sure you publish your changes and let’s move to Google Analytics to set up the goal!


Step 5: Add a goal in Google Analytics


Go to your goals in the view settings in Google Analytics and create a new goal.


Screenshot how to set up form tracking in Google Analytics step 2

Fill in a goal description (we just simply use “Contact Form”) and select the Event type.


Then, fill in the same details as we are pushing through from GTM. Remember, you don’t necessarily have to fill in all the fields.


Finally, press save. En voila you will be tracking your contact form even without a thank you page. Additionally, make sure you track your phone calls in Google Ads as well!

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Website Tracking
Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website. It’s recommended to use Google Tag Manager for all the tags on your WordPress website.

If you don’t have a GTM account yet, please read the article about Google Tag Manager first.


Recommended first step: installing “Insert Headers and Footers” plugin


Insert Headers and Footers is a simple plugin that lets you insert the Google Tag Manager code easily into your WordPress site header and footer.

This means there’s no need to edit your theme files and your codes will stay where they are even after you update your theme!


To install this plugin:

  1. Login to the back-end of your website (www.yourwebsite.com/wp-admin).

  2. Go to Plugins > Add New and then search for “Insert Headers and Footers”. Press “Install Now” in the “Insert Headers and Footers” square.

  3. In the left hand menu, go to Plugins > Installed Plugins and then scroll down to find the “Insert Headers and Footers” plugin. Click on Activate.

Screenshot of Insert Headers and Footers WordPress plugin.

Then, add the Google Tag Manager script to your WordPress site

Next we can install the GTM code on your site:

  1. Login to the back-end of your website (www.yourwebsite.com/wp-admin).

  2. In the left hand menu, go to Settings > Insert Headers and Footers

  3. Replace GTM-XXXXXXXX for the code below with your GTM container ID. You can find this by logging into GTM. Copy and paste the code below into the Scripts in Header” section.


<!-- Google Tag Manager -->


<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':

new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],

j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=

'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);

})(window,document,'script','dataLayer','GTM-XXXXXXX');</script>

<!-- End Google Tag Manager -->

  1. Then in the “Scripts in Footer” sector copy+paste the code below and press save.


<noscript><iframe src="https://www.googletagmanager.com/ns.html?id='GTM-XXXXXXX'"


height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>


Click save, en voilà: Google Tag Manager is live on your site.

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Website Tracking
Squarespace is a great option to create yourself a new website. And once you created your website you would want to add Google Analytics to it.

This article gives you the 3 options of how to do this.

I highly recommend adding Google Analytics to your site via Google Tag Manager, which is option 3 below.


Option 1 (the easy way): using the built-in option within Squarespace


Squarespace has an integrated way to install Google Analytics.

It is very straightforward to install this:

  1. In the home menu, click Settings, and then click Advanced.

  2. Click External Services.

  3. In the Google Analytics Account Number box, enter your tracking ID for this site.


To locate your Google Analytics tracking ID, login to your Google Analytics account and go to Admin > Property > Tracking Info > Tracking Code. The Google Analytics tracking ID looks like UA-XXXXXXXX-X.


Option 2 (the advanced way): adding the entire snippet to Squarespace


Squarespace also has the option to add the entire Google Analytics snippet into the header of your webpage. The benefit of this option that you have more flexibility to make changes to your code snippet in the future.


To do this:

  1. In the home menu navigate to Settings > Advanced > Code Injection.

  2. Copy+paste the entire Google Analytics’ Global Site Tag into the Header field.


To locate your Global Site Tag, login to your Google Analytics account and go to Admin > Property > Tracking Info > Tracking Code.

Screenshot of code injection page on Squarespace.


Option 3 (the recommended way): using Google Tag Manager


Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.


It’s recommended to use Google Tag Manager for all the tags on your site, including Google Analytics. It will make your life a lot easier going forward, and it potentially could also speed up your site. Also, it will allow you to track additional things on your site (like outgoing links, Youtube videos etc.).


Follow the steps in this article first to create a GTM account and install Google Analytics.


Then, to add the GTM code to your Squarespace site follow the steps below:

  1. Login to Squarespace and from the home menu navigate to Settings > Advanced > Code Injection. 

  2. Replace GTM-XXXXXXXX for the code below with your GTM container ID. You can find this by logging into GTM. Copy and paste the code below into the ‘Header’ on the ‘Code Injection’ page. 

<!-- Google Tag Manager -->

<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':

new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],

j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=

'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);

})(window,document,'script','dataLayer','GTM-XXXXXXX');</script>

<!-- End Google Tag Manager -->


Then, replace GTM-XXXXXXXX for the code below with your GTM container ID. Then copy and paste the code below into the ‘Footer’ on the ‘Code Injection’ page.


<noscript><iframe src="https://www.googletagmanager.com/ns.html?id='GTM-XXXXXXX'"

height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>


And that’s it, you’re ready to start tracking your Squarespace website.

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Website Tracking
Great news! You just looked in your Google Analytics and it seems like – all of the sudden – you’re getting a lot of extra visitors to your site.

You drill further into your Google Analytics reporting dashboard to see where these visitors are coming from and notice that these visitors are coming from other countries.

Huh?! What are these visitors doing on your site?

Unfortunately, this is a very common issue within Google Analytics.

By default, the tool is likely to track all kinds of traffic on your site. This includes bots, spam and all other kinds of fake traffic that you don’t want in your reports!


Exclude all hits from known bots and spiders

Thank god Google Analytics has a setting that you can use to easily filter out bot traffic from your reporting.


To enable this, login into your Google Analytics account go to Admin > View > View Settings. Scroll down and under Bot Filtering you will need to select the following box:

Exclude all hits from known bots and spiders

 Screenshot how to exclude bots and spiders from Google Analytics.

If you have multiple views in your Google Analytics account you will need to take this step for each one of them.

Filter out known spam traffic

For any remaining spam traffic, you will need to create a filter.


Within the same Admin window go to View > Filters and then press the button that says Add Filter. To filter out any known spam at the moment of writing this article you can use the following settings:

Filter name: Referral spam

Filter type: Predefined

Exclude traffic to the hostname that contains

Hostname:
google-liar.ru|motherboard.vice.com|earn-from-articles.com|
ḷ.com|blackhatworld.com|seojokes.net|copyrightinstitute.org|
8888|127.0.0.1:8888|127\.0\.0\1:8888|127\.0\.0\1*

Screenshot of how to filter out spam from Google Analytics.

Make sure you do this for each of the Views you have in your account.

Filter out remaining spam traffic

To filter out spam traffic that is specific to your account you will need to drill into your Google Analytics reports.


Go to Acquisition > All traffic > Referrals and copy paste the sources that are spam into the Hostname field of the previous step. Make sure there’s a vertical bar in between each of the sources that you add.

Your hostname field should then look as follow:

google-liar.ru|motherboard.vice.com|earn-from-articles.com|
ḷ.com|blackhatworld.com|seojokes.net|copyrightinstitute.org|
8888|127.0.0.1:8888|127\.0\.0\1:8888|127\.0\.0\1*
|spamexample1.com|spamexample2.com


About Vazooky Digital


Vazooky Digital is a Google Analytics specialist based in Sydney, Australia. Do you need help with improving your website tracking? Please get in touch.

 

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Website Tracking
Lots of e-commerce websites are using Paypal as a payment option to their customers.

This means that if customers choose this payment option, they will be sent from your website to paypal.com. Once they’ve completed the payment they will be redirected to your website and see the thank you page.

You might see paypal.com as one of your top referrals within your Google Analytics account. This is caused by visitors leaving your site for the payment.

Screenshot of paypal.com referral in Google Analytics.

These are obviously returning visitors. Ideally, you would want to ignore the step they took to paypal.com and instead attribute the transactions to the original source.


Fixing the Paypal.com referral issue


Luckily this issue is quite easy to fix within the admin section of your Google Analytics property.

  1. Go the Property section > Tracking Info > Referral Exclusion List

  2. Add Referral Exclusion

  3. Add Paypal.com within the domain field and click Create.



How do you know it’s working?


This should ignore the Paypal step within your Google Analytics reporting going forward.

Give Google Analytics 24-48 hours to update everything properly, just to be sure. After this period you should stop seeing paypal.com pop up as a referral within your Google Analytics views.

To double check go to the Acquisition report within Google Analytics, then go to All Traffic > Source/Medium.

Select a date range that excludes the period before you made the above changes. Paypal.com should not be in the list anymore, as all visits and transactions from Paypal should get attributed to the original source.

About Vazooky Digital


Vazooky Digital is a Google Analytics specialist based in Sydney, Australia. Need any help with your website tracking? Please get in touch.

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Website Tracking

Google Analytics is a free web analytics tool that can give you most of the information you need to optimise your website.

It’s the most popular web analytics tool around and is known to be easy to use and reliable. Made for small and medium-sized websites to give them an opportunity to track, analyse and improve their online presence.


How does Google Analytics work?


Analytics works based on a piece of tracking code that is being placed on every page of your website.


Then, based on this piece of code, Google Analytics tracks everything that happens on your site.

 


Benefits of Google Analytics


With Analytics you can find the following:


See where your visitors are coming from.
Are they coming directly to your site or are they clicking on one of your search ads? Maybe they are they coming from Google organic or maybe they clicked on one of the emails you’ve sent out?


See which pages your visitors have visited.
Which services or products did your visitor looked at?


See how long your visitors spend on each page.
Are they highly engaged with your content or did they left straight away?


Track key conversion points on your site.
Did your visitors fill in a contact form? You can also see from which source these conversions are coming from.


Add value to each of these conversions.
You can set up e-commerce tracking to see your exact revenue and tie this back to the original source. That way you can calculate the ROI of each of your advertising campaigns.


Visualise your data.
You can create a dashboard with all the information you need on a regular basis to keep track of your website. Even if you’re not a Google Analytics pro you can still get to know what’s going on!


Google Analytics is a great (and free!) tool to track your website. Need any help getting started? Feel free to get in touch.

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Website Tracking

Google Analytics is a great free tool to get a better understanding of what happens on your website. Once you have the tracking code on your site, you can start analysing the data to improve your website.

In this article, we’re gonna dig a bit deeper in understanding a key metric in your Google Analytics account: session duration. This metric is often misunderstood, which can let you interpret the data differently and make the wrong decisions.


What is session duration?


First let’s explain what this metric represents: The time on site metric is close to what you think it is. It measures the time a visitor spends on your site.

Attached to this metric is the avg. session duration and the avg. time on page metrics, they work in the same way, so in this article, we tackle these as well.


How Google Analytics tracks a visit


The Google Analytics tracking code gets loaded every time a visitor lands on a page of the website. So let’s say a visitor visits 3 pages on the site before it leaves the site:


He spends 3 minutes and 22 seconds on the first page;


1 minute and 8 seconds on the second;


44 seconds on the third page;


After that, he leaves the site.


Google Analytics is not able to see how long the visitor stayed on the third page, as the Google Analytics tracking code doesn’t get loaded after this page.

So even though the visitor stayed 5 minutes and 14 seconds on the site, the session duration in Google Analytics is tracked as 4 minutes and 30 seconds (excluding the 44 seconds of the third page).

 

Help, my page has a low average time on the page and a high bounce rate


A low average time on the page is not necessarily a bad thing.


For example, if you’re using a typical SEM (search engine marketing) landing page that is built around 1 goal it’s normal that a large portion of your visitors only visits one page.


Also, blog articles often have a low time on page and a high bounce rate. (Your bounce rate is the percentage of visitors that leave after just visiting one page). Visitors often find the information they need on these pages and then leave without taking action.


Keep in mind that a low average time on page or a high bounce rate it doesn’t necessarily mean that the visitor didn’t read the page. Google just didn’t register the actual time that they’ve spent on the page.

About Vazooky Digital


Vazooky Digital is a Google Analytics specialist based in Sydney, Australia. Need help with your website tracking? Please get in touch.

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Website Tracking

Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.


What is Google Tag Manager?


With Google Tag Manager you can manage your website tags without needing to update your website code every single time.

Think about your conversion tracking, site analytics (Google Analytics), remarketing tags etc. It makes your website tag management a lot easier (and faster).


How Google Tag Manager works


Instead of having all the different tracking tags individually on your site, you only have to have the GTM tag on your site.

Within your GTM account, you can then add all of your other tracking tags and fire them on the pages you need.


Why you should be using Google Tag Manager


No technical knowledge needed
Once the Google Tag Manager tag is placed on the site, updating and adding tracking tags is a piece of cake.


Speed
Instead of instructing your web developer for each little change, you (or your marketing specialist) can go in and make the change yourself.

More control
Google Tag Manager has a built-in version control. If a certain tag is giving you a bug on your website, you can easily roll back the version to get everything running smoothly again.

Testing
Before you publish the tags on your website, you can test them within your Google Tag Manager to see if they’re currently implemented correctly. There’s also a GTM Chrome plug-in which you can run to see which tags get fired on which pages.

User management
You can set permissions for individual users to view, edit and publish your tags. That way you can stay in full control of your website.

Third-party tags
Built-in tags for Google Analytics, Google AdWords, Facebook, remarketing etc. makes it easier to add and manage your tags.

SEO benefit
Not having tags firing on unnecessary pages will clean up your website code and can speed up your site. This can give you a benefit for your Google ranking.


Google Tag Manager is a great tool which makes the tag management significantly easier. Especially for website owners that have limited knowledge of the technical part of their website.

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