Going forward, Bings Ads will be known as Microsoft Advertising.
What is changing?
At first, Microsoft announces that this will be a starting point and that we can expect a bunch of changes to the platform in the near future. The first changes are to the Microsoft Audience Network, which has been launched last year.
See the official announcement on the Microsoft blog.
Hopefully, Microsoft will make sure that their platform will improve the usability to get closer to the industry standard set by Google. As for now, Google is still leading in comparison to Microsoft both in reach and usability of the platform.