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Google Ads For Industries
Now, the financial industry is known to be one of the most expensive industries if it comes to advertising on Google.

Lots of competitors are pushing up the cost per click. For early-staged fintech startups, this can be challenging as there is no data available (yet) to know which keywords are performing.

Although challenging, here are some tips to make your Google Ads campaigns profitable from start.


Tip #1: understand how much you can pay for a click


If most of your competitors are bidding up to $25 for a click, there is no point in bidding $5. As Google works based on an auction model, your ad simply won’t be shown.


You will need to understand how much you could maximum pay per click to get a positive ROI.


To do this, you will need to follow these steps:

  • Understand how much a new client is worth to you.

  • Decide how much you’re willing to invest to get a new client.

  • Understand how many leads you need to get a new customer.

  • Know the conversion rate of your site (or a rough estimation).


Based on these numbers you will be able to calculate how much you can maximum pay for a click.


For example, if a new customer is worth $3,000, you can invest a third to get the client and you need 5 leads to get 1 client, this means you can pay $200 for a lead. If the CVR is 10% you can bid up to $20 for a click.


Tip #2: Start with advertising on highly relevant keywords only


Now, forget about the generic keywords that first come to mind. These keywords often get more impressions and clicks. However, the conversion rate of these keywords is often low. Also, there are more competitors which means a higher cost per click.

 

Long tail of Google Ads keywords.



Better is to focus on the long tail keywords. These keywords will get typed into Google less often. However, they tend to attract better quality visitors. Which means a higher conversion rate on your site.


You should focus on keywords that have at least 3 words in them and are highly relevant for your product. Try and stay away from the broad match keyword type. Instead, use exact, phrase or broad match modifier for all the keywords that you add.


Google Ads has the option to add negative keywords as well. Negative keywords will help to filter out irrelevant search queries. Make sure that you add as many negative keywords as possible.


Tip #3: Build PPC-only landing pages


Even if your site looks great, PPC requires a few tweaks to your landing page.


As you will be paying quite a bit for a click, you want to make sure your conversion rate is as high as possible.


This means you want to build a landing page that is focussed on one goal: generating leads.


It’s fine if people want to browse around your site, however they can do this once they gave you their details as well.


An ideal landing page would have a relevant headline and sub-headline, a short contact form with call-to-action and some basic details about your product or service. This should contain unique selling points (USP’s), testimonials, a short description of how it works etc.


Use the less-is-more principle for these pages. The more information you add, the bigger the change that people don’t fill in the form.


Tip #4: Use the location targeting


Google Ads has the option to be very precise with the location targeting of your campaigns.

Screenshot of radius targeting in Google Ads.

Are your current customers mainly coming from big cities? Then target your ads only to these cities to start with. Or vice versa.


Are you mainly focusing on one city, but you “wouldn’t mind” to get leads from other cities as well? Start focusing on your main city. Once you get the results you can start expanding your location targeting.


Tip #5: Track everything and optimise


The best thing about advertising on Google? You can track everything!


Literally, EVERYTHING.


You can see on a keyword level which keywords are getting you impressions, clicks, leads, and how much you spend on each of them.


Now, all you need to do is analyse this and use it to your advantage.


You can pause underperforming keywords. Add new keywords based on the search query report. Test your ad copies and landing pages. Tweak your keyword bids. And much, much more.


To get maximum results, make sure you track as much as you can. Track your online leads, as well as all the phone calls you get from your campaigns.


About Vazooky Digital


Vazooky Digital is a 
Google Ads agency based in Sydney, Australia. If you need any help with Google Ads, feel free to get in touch.

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Google Ads For Industries
AdWords Google Ads allows you to show ads on Google Search, whenever potential patients are searching for dentist related search queries.

It’s the most targeted way of advertising, as you have the ability to only show your ad when someone is actively searching for a dentist.


Google Ads is one of the most popular ways of advertising for dentists because of the following reasons:


1. You only have to pay for clicks 


With Google Ads, it’s free to have your ad showed. You only have to pay when someone actually clicks on your ad (unlike other types of advertising).

For dentists, this is great as it means that if people are not interested in your service (and thus don’t click on your ad) you don’t get charged for it.


A lot of other types of advertising (think about local magazines, flyers etc) often charge a flat fee to have your logo or ad shown, without knowing if there will be a return on investment. Google Ads makes it a lot easier and fairer for dentists.



Image of happy dentist patients thanks to Google Ads.


2. You only have to target people that are close to your practice


If you’re a dentist you’re likely to focus on certain suburbs, so there’s no point in showing your ad Australia wide.


Google Ads allows you to show your ad only to people that are located within a certain suburb. That way you won’t be spending money on people that will definitely not become a client.


3. You can track all of your new patients, even if they call you


Google Ads has the option to use a Google forwarding number on your site. That way you can see exactly which keyword converted into a lead and you can optimise your campaigns based on this data.


Tracking phone calls was a big issue a few years ago however, Google came up with a great solution to 
track your calls from your Google Ads campaigns.


It’s fairly easy to set this up. It can have a critical impact on the way you can optimise your Google Ads campaigns.


4. You can easily calculate your return on investment


Once you’re tracking all of your new patients it will be fairly easy to calculate your return on investment to make sure you make a positive return on your advertising spend.


You’ll be able to see on a keyword level which keywords are converting and which keywords are just spending money without getting results. Based on that data you can optimise your campaigns to make sure you get more leads out of your budget.


Because of the way the platform works, Google Ads is a great tool for dentists that want to get more patients.


If you need any help with setting up your campaigns, please
get in touch.

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Google Ads For Industries
AdWords Google Ads is one of the most effective ways of advertising for hotels, OTA’s and other tourism agencies.

Here’s 5 Google Ads trends within the travel and tourism industry.


1. Bidding on brand names


Brand names are becoming more and more competitive. Lots of online travel agents are aggressively bidding on hotel names, which increases the cost per click that needs to be paid.

As a hotel, there are a few things you can do about this.


First of all, you can register your brand at Google. That way the OTA’s can’ mention your brand name in your ad. Keep in mind they’re still allowed to advertise on your brand name.


Then, you have to make sure you maximise the Quality Score of your keywords. This is a relevancy factor that Google uses when deciding the ad ranking.

A higher Quality Score can significantly reduce your cost per click and increases your ad position.


2. Tight location targeting


Google Ads makes it possible to only show your ad when people are located within a certain area OR are searching for a hotel in a particular area (eg. searching for “hotel in sydney cbd”).


Hotel image to make sure they target only potential customers in Google Ads.

As a hotel, you can make sure that your ad is only shown to people that are highly relevant to you so that you don’t waste any of your budgets on irrelevant clicks.


Also, if you’re doing any display advertising through Google AdWords, you can make sure that your display ad is only shown when people are viewing a web page that is about your location.

So, if you’re a hotel in Sydney you can show display ads if people are reading an article about the top 10 things to do in Sydney, even if they’re physically located outside Sydney.


3. Remarketing for search ads


Your visitors might not book straight away on your site. They might visit multiple websites and do their research, before making a decision.


By adding remarketing lists to your Google Ads campaigns you can bid higher if people have visited your site and are familiar with your brand.

That way you can get a higher ad position when they search again, making it more likely that they will re-visit your site and book.


4. High intent and long tail keywords


The main focus of your Google Ads campaign should be around long tail keywords. These are keywords that are more specific, for example “book tourist activities manly” or “skydiving in wollongong”.


Forget about generic terms like “hotel” and “tourist activities”. They tend to be way too broad which means 2 things.

First, because they’re so generic there are more competitors advertising on them, meaning the cost per click will be high.

And second, they’re likely to be less relevant for your business, meaning you need more clicks to make a booking.


Long tail keywords allow you to be more specific with your advertising and get more relevant clicks to your website.


5. Mobile friendly


More and more websites in the hotel industry are mobile friendly.

This is a much if you want to compete. Not having a mobile-friendly website means you can’t compete with your competitors on mobile devices, which cuts down in the volume of clicks you’re eligible to receive.


About Vazooky Digital

 

Vazooky Digital is a Google Ads agency based in Sydney, Australia. If you need any help with Google, please get in touch.

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Google Ads For Industries
Google AdWords Google Ads allows you to show ads on Google Search. Whenever potential customers are searching for real estate related search queries your ad pops up.

It’s the most targeted way of advertising. You will have the ability to only show your ad when someone is actively searching to sell or buy a house.

Because of the return of investment, it’s one of the favourite ways of advertising for real estate agencies.

Here are 4 reasons why you should use Google Ads for your real estate agency:


Reason 1: You only have to pay for an actual click to your site


Unlike other types of advertising, Google Ads will only charge you when someone clicks on your ad. It’s free to have your ad showed, as long as no one clicks on it.


For real estate agencies, this is great as it means that if people are not interested in your service (and thus don’t click on your ad) you don’t get charged for it.


A lot of other types of advertising (think about local magazines, flyers, event sponsoring etc) often charge a flat fee to have your logo or ad shown. You don’t know if there will be a return on investment. Google Ads makes it a lot easier and fairer for a real estate agent.


Reason 2: You only have to target people that are within your location area


If you’re a local real estate agent there’s no point in showing your ad Australia wide.


Happy buyers for real estate agency thanks to Google Ads.

Google Ads allows you to show your ad only to people that are located within a certain suburb. That way you won’t be spending money on people that will definitely not become a client.


It’s often recommended to set up 2 different types of campaigns. The first one will only be targeting the suburbs that you serve (using location/radius targeting). You can use more generic keywords (eg. keywords like “real estate agents”, “selling house” etc.).


The second campaign will target a larger area (like Sydney). You can use keywords that contain the suburb (eg. “real estate agent manly”, “real estate agency sydney cbd” etc.).

That way your ad will show to people that might physically be located outside your target area, however looking specifically for your services.


Reason 3: You can track all your leads, including phone calls


Google Ads has the option to use a Google forwarding number on your site. That way you can see exactly which keyword converted into a lead and you can optimise your campaigns based on this data.


Tracking phone calls was a big issue a few years ago however, Google came up with a great solution to 
track your calls from your AdWords campaigns.


It’s fairly easy to set this up but can have a critical impact on the way you can optimise your AdWords campaigns.


Reason 4: Easily calculate your return on investment


Once you’re tracking all of your leads it will be fairly easy to calculate your return on investment to make sure you make a positive return on your advertising spend.


You’ll be able to see on a keyword level which keywords are converting and which keywords are just spending money without getting results. Based on that data you can optimise your campaigns to make sure you get more leads out of your budget.


Because of the way the platform works, Google Ads is a great tool for real estate agencies that want to get more leads for a relatively low cost per lead.


About Vazooky Digital

 

Vazooky Digital is a Google Ads agency based in Sydney, Australia. If you need any help with Google Ads, please get in touch.

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Google Ads, Google Ads For Industries
Google Ads offers $10,000 USD free advertising to eligible charities.

Through the Google Ad Grant program, charities can get more visibility on Google Search for free.


Logo of Google Ad Grants.

How to qualify for Google Grants


To get free advertising on Google your charity needs to:

  • Apply for the Google Grant program. 

  • Hold a valid charity status.

  • Agree to Google’s required certifications.


Limitations of Google Grant accounts


Although charities can apply for a Google Grant account for free, there are unique limitations once you have access to the program.


The main limitation is that there’s a maximum bid limit of $2 USD per keyword. So if you have keywords that are performing well for your charity, you won’t be able to increase your bids in order to improve your ad rankings.


After that, you will only be able to run campaigns on Google Search (so excluding the search network) meaning you can only target based on keywords and can only use text ads.


The application for Google Grants can take quite some time before getting approved. If you need any help to get started or improving your Google Grant accounts feel free to get in touch.

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