+66% more sales for a tech startup
An Australian tech startup had been using Search Engine Marketing (SEM) for a few years as the single largest sales channel. At the moment they were struggling to achieve profitable growth. Their SEM account showed little improvement in key metrics over the previous year.
SaaS organisation triples leads after just 2 month
A large SaaS organisation was not getting the full potential out of their Search Engine Marketing (SEM) campaigns.
Basic setup and almost no optimisation were limiting the growth of the channel and therefore making SEM a relatively low priority for the business.