Search Engine Marketing: Sydney's #1 SEM Specialist
Search Engine Marketing Agency
As Sydney's boutique SEM agency, Vazooky Digital helps businesses to get more results out of the Search Engine Marketing campaigns. We offer high-quality campaign setup and ongoing optimisation to make sure that every dollar of your budget is spent wisely.
Founder Jeroen Minks is one of Australia's most experienced SEM experts, having managed large search engine marketing accounts for fast-growing companies like DesignCrowd and SiteMinder.
With years of experience in managing Search Engine Marketing campaigns for different types of advertisers, Vazooky Digital can provide you with the quality, experience and support needed to make your SEM campaigns profitable and scalable.
Why Vazooky Digital?
"Jeroen is a brilliant digital marketer with a gift for driving high-quality leads. He's a pleasure to work with, extremely proactive and I wouldn't hesitate to recommend him."
- Bronwyn Karaoglu, VP of Marketing at Genbook
Data-driven SEM Management
SEM stands for Search Engine Marketing and is one of the most effective ways to grow your business. By showing ads on online search engines like Google and Bing you can get potential customers to find your website.
Search Engine Marketing has a unique component, as it allows you to show your ad only for people that are actively searching for your product or service. That way, irrelevant spend can be reduced to a minimum.
Google Ads is Google's pay per click (PPC) advertising platform, formerly known as Google AdWords. By using Google Ads you can reach potential customers on the Google Search and Display Network.
Google is by far the largest search engine within Australia. It currently holds more than 94% market share in Australia (source: Webalive). Therefore, for most businesses, it's worth it to advertise on Google.
Microsoft Advertising allows you to show your ads on the Bing search engine.
It works similar to the Google Ads, however the market share of Bing within Australia is significantly lower.
It might be worth for your business to advertise on Bing Ads. We wrote an article which could help you decide if it's worth it for your business:
Advertising on Bing Ads: is it worth your efforts?
Latest Search Engine Marketing Posts
14 Reasons Why Your Ad Is Not Shown In Google SearchApril 23, 2020
So you have set up your Google Ads campaigns. Now, you want to see your ads showing up on Google. So you’re Googling some of your keywords and all you...
Google Ads Pricing: How Much Does Google Ads Cost?April 8, 2020
Are you contemplating using Google Ads for your business? Or perhaps you are already using Google Ads and you are not sure if you're using the right b...
How The Coronavirus Impacts The Search Volume In AustraliaMarch 23, 2020
The outbreak of COVID-19 has a huge impact on many businesses within Australia and the rest of the world.Depending on the industry, there have been bi...
Certified Google & Microsoft Partner
Vazooky Digital is a certified Google & Microsoft partner based in Sydney. We help businesses across Australia to get maximum results out of their SEM campaigns.
Being a certified Google & Microsoft agency means we meet the standards that Google has set out for online advertising agencies.
Although we're based in Sydney, we help businesses grow in other parts of Australia as well.
Frequently Asked Questions
PPC stands for Pay-Per-Click. It is an online advertising model that lets advertisers pay only when an ad is clicked. Google Ads is one of the most common platforms that use the PPC method. However, many other online advertising platforms are using the same method.
Like Google Ads, most PPC platforms are using a disguised auction model. Each advertiser can put in a bid of how much they are maximum willing to pay for a click on a particular keyword. Based on a complicated algorithm (which takes into account multiple factors like the bid and relevancy) Google decides the ad ranking of each advertiser.
A PPC agency takes over the end-to-end management of an advertisers PPC account. It helps the advertiser to get better results out of their PPC campaigns by constantly testing and optimising their PPC campaigns. By using the right PPC agency you can significantly improve the ROI of your campaigns.
Once taking over the management of your PPC account, the right agency will likely change the structure of the account. This will help the testing and optimisation process. From there, they will be constantly pausing keywords, adding new keywords, optimising bids, testing ad copy's, tweaking landing pages, changing settings and much more to improve the performance of your account.
The right PPC agency will give you full access to your account and works completely transparent. It will give you the right advice to further improve the ROI of your campaign. This way, you can focus on what you do best, which is running your business.