Remarketing and Display Advertising
As a remarketing and display advertising specialist, Vazooky Digital helps businesses to expand their reach online. We offer high quality campaign setup and ongoing optimisation to make sure that every dollar of your budget is spent wisely.
The Google Display Network (GDN) has 2 million partner sites that you can target. Remarketing - which uses the Google Display Network - offers an inexpensive way to get potential customers back to your website and let them convert.
Why Vazooky Digital?
As a digital agency focussed on remarketing and display advertising, Vazooky Digital can help you to target the right audiences on the the Google Display Network.
Standard Monthly Fee
One clear fee for the management of your online advertising campaigns.
Tracking Included
Standard website and conversion tracking is always included.
Expert Knowledge
Ten years experience of running campaigns for a large range of advertisers.
Direct Access
No bull-shit, you will have a direct line to the specialist that works on your account.
Full Transparancy
You own the advertising accounts and can see all the changes that are being made.
No Locked In Contracts
As quality work and profitable campaigns should be enough to keep you around.
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After just two months leads from Google increased with 216% while cost per lead decreased with 31%.
The Google Display Network
The Google Display Network reaches over 90% of the people on the internet. You can target your ads based on demographics, interests, website category and much more.
Only target people that fit the demographics of your potential customers.
Measure and optimise based on data to increase your return on investment.
Adjust your bids and make changes to your campaigns at any given time.
Use more than 2 million partner sites to target your ad campaigns.
Latest Display Advertising Posts
Display AdvertisingWhat Is Remarketing And How Does It Work?
April 17, 2019From all the targeting methods on display networks, remarketing (or retargeting) is the most successful one. Unlike other methods, with remarketing yo...
Display AdvertisingUnderstand The Incremental Value Of Your Remarketing Campaigns
January 29, 2018Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are ...
Remarketing - Retarget Your Visitors
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. You can built an audience list based on your previous website visitors and then show ads as they browse around the internet.
Remarketing can be a cost-effective way of increasing your website conversions, as you it’s much more targeted than normal display advertising.
What do I know?
I have managed multiple remarketing campaigns over the years. I can help you calculating your ROI from these campaigns. As you’ll be targeting previous website visitors it’s important to keep in mind the actual incremental value of your remarketing campaigns.
How Does It Work?
Remarketing works based on cookies. By adding a special piece of tracking to your website (or using your current Google Analytics setup) we can start tracking your website visitors. Based on their behaviour on your website we can define these into audience lists.
So, for example, we can build a list that contain visitors that visited certain pages or sections on your website. Google gives a lot of control to who we can show the ads. So we can exclude visitors that already turned into leads or customers or visitors that haven’t been to your website recently. Also, we can add a frequency cap to your ads and much, more more.
Google AdWords Remarketing Setup & Management
To get started with Google Remarketing I can help you out with:
- Setting up your Google AdWords account (if you don’t have one already).
- Setting up remarketing tags on your website, or link with your Google Analytics account.
- Building your audience lists.
- Setting up and launching your campaigns.
- Actively optimising your campaigns based on the data.
- Calculating the ROI and incremental value of your remarketing campaigns.