Advertise your business on Bing
Bing has a market share of ~4% in Australia and significantly more in the United States. If you are running Google Ads already, it might be worth expanding your reach by advertising on the Microsoft and Bing advertising network.
With years of experience in managing Microsoft Advertising campaigns for different types of advertisers, Vazooky Digital can provide you with the quality, experience and support needed to make your campaigns profitable and scalable.
Should you advertise on Bing?
This really depends on the type of advertiser that you are.
For large advertisers that are targeting worldwide, this is a no-brainer. Yes, you should be advertising on Bing.
Especially in the United States Bing has a decent market share and can offer you more search volume. Combined with the lower average cost per click you’re likely to get conversions for a lower cost as when using Google AdWords.
For regional advertisers within Australia, I would hold off on this, depending on the knowledge you have in-house. Unless you reached your limits with Google AdWords already, there’s no point in managing another search advertising platform.
Because of the low market share of Bing Ads in Australia, the number of clicks and conversions you’d be able to get remains low.
Why Vazooky Digital?
Flexible month-to-month agreements. No locked-in contracts.
Years of experience in running high-quality PPC campaigns.
You’ll get full access to the Google Ads account. 100% transparency.
Standard website and conversion tracking are always included.
You will have a direct line to the PPC specialist that works on your account.
All PPC campaigns are managed in-house by Vazooky Digital.