With years of experience in managing Microsoft Advertising campaigns for different types of advertisers, Vazooky Digital can provide you with the quality, experience and support needed to make your campaigns profitable and scalable.
Advertising on Bing
Bing has a market share of ~4% in Australia and significantly more in the United States. If you are running Google Ads already, it might be worth expanding your reach by advertising on the Microsoft and Bing advertising network.
Frequently Asked Questions
What is PPC advertising?
PPC stands for Pay-Per-Click. It is an online advertising model that lets advertisers pay only when an ad is clicked.
Google Ads is one of the most common platforms that use the PPC method. However, many other online advertising platforms are using the same method. Some examples include Facebook Ads, Microsoft Advertising (Bing Ads), Linkedin Advertising.
Compared to traditional advertising, Pay-Per-Click has a huge benefit. PPC advertising will help advertisers to actively optimise their campaigns in order to get more results out of their budgets.
How does Bing Ads work?
Bing Ads works very similar to Google Ads. It uses a disguised auction model.
Microsoft Ads is Microsoft's pay per click (PPC) advertising platform. By using Microsoft Ads you can reach potential customers on the entire Microsoft Ad Network, which includes a large number of websites.
Should you advertise on Bing?
This really depends on the type of advertiser that you are.
For large advertisers that are targeting worldwide, this is a no-brainer. Yes, you should be advertising on Bing.
Especially in the United States Bing has a decent market share and can offer you more search volume. Combined with the lower average cost per click you’re likely to get conversions for a lower cost as when using Google AdWords.
For regional advertisers within Australia, I would hold off on this, depending on the knowledge you have in-house. Unless you reached your limits with Google AdWords already, there’s no point in managing another search advertising platform.
Because of the low market share of Bing Ads in Australia, the number of clicks and conversions you’d be able to get remains low.
I'm already running Google Ads, can we use this for Bing Ads?
Yes, you can!
There's an integration between Google Ads and Microsoft Ads. It will import your campaigns from Google Ads to the Microsoft platform, which will allow you to advertise on Bing.
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