Google Ads For Non-profits
Google Ads (formerly known as Google AdWords) is a highly efficient way to get more leads for your not-for-profit business.
Compared to more traditional ways of advertising it’s far better targeted, as you only show your ad when people are actively searching for your service. This reduces unnecessary marketing spend and makes it more likely that people will contact you.
Vazooky Digital is a certified Google partner. We help non-profits across Australia to get maximum results out of their Google Ads campaigns.
How Google Ads Works
Potential clients visit Google to search for a local plumber.
Your ad is shown on Google and they click to visit your website.
They provide you with all the lead details you need to follow up with them.
Why Vazooky Digital?
Flexible month-to-month agreements. No locked-in contracts.
Years of experience in running high-quality Google Ads campaigns.
You’ll get full access to the Google Ads account. 100% transparency.
Standard website and conversion tracking are always included.
You will have a direct line to the Google Ads specialist that works on your account.
All Google Ads campaigns are managed in-house by Vazooky Digital.
Frequently Asked Questions
What is PPC advertising?
PPC stands for Pay-Per-Click. It is an online advertising model that lets advertisers pay only when an ad is clicked. Google Ads is one of the most common platforms that use the PPC method. However, many other online advertising platforms are using the same method.
How does Google Ads work?
Google Ads uses a disguised auction model. Each advertiser can put in a bid of how much they are maximum willing to pay for a click on a particular keyword. Based on a complicated algorithm (which takes into account multiple factors like the bid and relevancy) Google decides the ad ranking of each advertiser.
Google Ads is Google’s pay per click (PPC) advertising platform, formerly known as Google AdWords. By using Google Ads you can reach potential customers on Google Search and the Google Display Network.
What does a Google Ads agency do?
A Google Ads agency takes over the end-to-end management of an advertisers Google Ads account. It helps the advertiser to get better results out of their campaigns by constantly testing and optimising. By using the right Google Ads agency you can significantly improve the ROI of your campaigns.
How to find the right Google Ads agency?
Once taking over the management of your Google Ads account, the right agency will likely change the structure of the account. This will help the testing and optimisation process. From there, they will be constantly pausing keywords, adding new keywords, optimising bids, testing ad copy’s, tweaking landing pages, changing settings and much more to improve the performance of your account.
The right Google Ads agency will give you full access to your account and works completely transparent. It will give you the right advice to further improve the ROI of your campaign. This way, you can focus on what you do best, which is running your business.
At Vazooky Digital, data-driven Google Ads advertising is the core of what we do. As Sydney’s newest Google Ads & AdWords agency we hit the ground running. We’re aiming to build long term relationships with our clients and help them to succeed online.
Recent Google Ads Posts
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