As a boutique Google Ads agency, Vazooky Digital helps businesses to succeed online. We offer high-quality campaign setup and ongoing optimisation to make sure that every dollar of your budget is spent wisely.
Vazooky Digital specialises in data-driven Google Ads management. Gain access to years of experience in digital marketing, with a more personal touch.
If you need help with your Google Ads campaigns, feel free to reach out.
Google Ads Management Service
As a Google Ads agency, Vazooky Digital can help you to get more conversions out of your online advertising budget. Google Ads can be a very powerful tool to send quality visitors to your site that actually convert!
To get maximum results out of your budget it's key to set up campaigns the right way, and then actively optimise them based on data. Below is an overview of the process we go through at Vazooky Digital.
➀ Campaign setup
To set up the best possible campaigns we:
‣ analyse historical data and set up budgets and goals;
‣ create a large (initial) keyword list using long-tail keywords and different match types;
‣ set up your conversion tracking (in both Google Ads as Google Analytics);
‣ create an ad testing structure which will help us along the way;
‣ help you build PPC specific landing pages (if needed);
‣ tweak campaign settings to match your goals.
During the campaign set up, you have the chance to give feedback so that we can add or remove before we push things live.
➁ Ongoing optimisation
Then, once we launch the campaigns we start optimising based on the data.
This process includes:
‣ optimising keyword bids;
‣ pausing underperforming keywords;
‣ adding new keywords;
‣ testing ad copies and landing pages;
‣ various tactics to improve the account's Quality Score
and much more.
You will have full access to the account and we provide reporting dashboard so that you can keep an eye on the data at any time!
Frequently Asked Questions
Running Google Ads can get confusing from time to time. This FAQ section can hopefully give you some guidance.
Feel free to reach out for any other questions you might have.
What is PPC advertising?
PPC stands for Pay-Per-Click. It is an online advertising model that lets advertisers pay only when an ad is clicked.
Google Ads is one of the most common platforms that use the PPC method. However, many other online advertising platforms are using the same method. Some examples include Facebook Ads, Microsoft Advertising (Bing Ads), and Linkedin Advertising.
Compared to traditional advertising, Pay-Per-Click has a huge benefit. PPC advertising will help advertisers to actively optimise their campaigns in order to get more results out of their budgets.
How does Google Ads work?
Google Ads uses a disguised auction model. Each advertiser can put in a bid of how much they are maximum willing to pay for a click on a particular keyword. Based on a complicated algorithm (which takes into account multiple factors like the bid and relevancy) Google decides the ad ranking of each advertiser.
Google Ads is Google's pay per click (PPC) advertising platform, formerly known as Google AdWords. By using Google Ads you can reach potential customers on Google Search and the Google Display Network.
Every time someone does a Google search there's a new ad auction, and Google re-calculates all the factors. By setting up a Google Ads campaign, advertisers can participate in these ad auctions by using targeting methods like keywords, locations, devices, audiences etc. The bid that they put in is entirely flexible and decides if and when they are being shown in the ad ranking.
Google Ads (formerly known as Google AdWords) is our bread and butter, so reach out if you'd like to know more about our AdWords management services.
What does a Google Ads agency do?
A Google Ads agency takes over the end-to-end management of an advertiser's Google Ads account. It helps the advertiser to get better results out of their campaigns by constantly testing and optimising. By using the right Google Ads agency you can significantly improve the ROI of your campaigns.
Our Google Ads management services include the set-up part of your account, as well as the ongoing optimisation.
All of this is done from our office in Sydney, but we service clients across Australia!
How to find the right Google Ads agency?
Once taking over the management of your Google Ads account, the right agency will likely change the structure of the account. This will help the testing and optimisation process. From there, they will be constantly pausing keywords, adding new keywords, optimising bids, testing ad copy's, tweaking landing pages, changing settings and much more to improve the performance of your account.
The right Google Ads agency will give you full access to your account and works completely transparent. It will give you the right advice to further improve the ROI of your campaign. This way, you can focus on what you do best, which is running your business.
At Vazooky Digital, data-driven Google Ads advertising is the core of what we do. As Sydney's newest Google Ads & AdWords agency we hit the ground running. We're aiming to build long term relationships with our clients and help them to succeed online.
What do you do?
As a Google Ads agency, Vazooky Digital helps businesses of all sizes to improve their website and get more results out of their AdWords campaigns. We focus on quality end-to-end Google Ads management.
With years of experience in managing online advertising campaigns for different types of advertisers, Vazooky Digital can provide you with the quality, experience and support needed to make your campaigns profitable and scalable.
As Australia's fast-growing Google Ads agency, Vazooky Digital can help you with Google Search, Google Display, YouTube advertising and much more within the digital space.
Why use a Google Ads agency?
There are benefits of working with a boutique Google Ads agency instead of a large agency. You will get more attention and direct access to the Google Ads expert working on your account, without paying the big bucks.
Founder Jeroen Minks is one of Australia's and Sydney's most experienced Google Ads experts, having managed large paid search (Google AdWords) advertising accounts for fast-growing companies like DesignCrowd and SiteMinder.
With years of experience in managing Google Ads (AdWords) campaigns for different types of advertisers, Vazooky Digital can provide you with the quality, experience and support needed to make your campaigns profitable and scalable.
How much does Google Ads cost?
A fair question.
The good news is that you can run a Google Ads campaign with pretty much any budget. It really depends on your industry and website and how much volume you can generate with your budget.
Obviously, the more budget the more volume you would be able to get. The main goal of your Google Ads campaigns should be profitability. Once your campaigns are profitable you can look at scaling your reach.
Your Google Ads budget depends on the cost-per-click and how well your website converts. To start, we will make a calculation that takes into account your revenue per client as well as the conversion rate of your website. You might already have data for this calculation. If not, we can use industry benchmarks. Either way, we can help you with a budget recommendation and set some realistic expectations.
Do we need to build a Google Ads landing page?
After you get more relevant visitors to your website, the next step is to get them to convert. Your landing page is the most important part of this. By building a Google Ads specific landing page you can really focus on that one goal: getting the details of your potential customer.
Although it's not always necessary, a dedicated landing page can help to boost the conversion rate of your campaigns.
We are more than happy to help you set up a landing page as part of our AdWords management service.
How to improve Google Ads?
Glad you asked! Google Ads is our bread and butter, and we have years of experience in optimising Google Ads campaigns.
We have written an extensive Google Ads checklist, but here are the highlights:
- Pause keywords with high costs and no conversions
- Pause keywords with a low Quality Score
- Pause keywords with a low click-through rate
- Add more keywords
- Test your ad copies
- Use automated bid strategies
- Monitor your search queries
- Advertise on your brand name
- Use Remarketing Lists for Search Ads (RLSA)
- Build and test high-converting landing pages
- Link your Google My Business listing to Google Ads
- Track everything and optimise
Are you able to do a Google Ads review?
Yes, we can.
We do Google Ads reviews of existing accounts on a regular basis - always free of charge!
Some of the Google Ads accounts we work on have been managed by several online agencies, freelancers and internal specialists previously.
It is shocking to see that the campaign setups are very basic and, most of the time, they aren’t even close to getting maximum results out of the tool. Even after so many Google Ads specialists have worked on the account!
In the past, none of these Google Ads specialists has taken the time to restructure and improve the account based on all the data.
We often help out businesses by doing a free audit of their current Google Ads account. There’s a clear pattern visible to pick out the underperforming Google Ads “specialists”. Either they’re lazy, or they just don’t have the knowledge and skills in-house to provide you with the service needed to manage your Google Ads account.
No change in campaign setup
No campaign is perfect.
And when a new Google Ads specialist takes over, it’s a red flag if you don’t see any noticeable changes in the campaign setup.
Even if your campaign setup is already ok, a true specialist would like to tweak things and make it their own. Further splitting out your ad groups, adding new keywords, changing the naming convention etc. can make a difference going forward.
Using too many broad match keywords
Relying on broad match keywords is something a good Google Ads specialist would never do.
Instead, they build out your keyword list by adding more long-tail keywords. That way they can stay in control of when Google triggers the ad and make sure you’re not spending money on irrelevant clicks.
The broadest they would want to go is using the broad match modifier keyword option. There’s not really a reason why you would want to use broad match keywords anymore. Google automatically shows your ad for misspellings anyway.
No use of keyword insertion
Using keyword insertion in your text ad is one of the most common things within a Google Ads campaign.
It makes your ad more relevant, and therefore it improves your Google Quality Score. If your Google Ads manager is not using keyword insertion it could have two reasons:
A) he/she tested this and not using keyword insertion gives a better CTR or CVR.
Or B) he/she doesn’t know what keyword insertion is, which means they shouldn’t be touching your account from today!
No negative keywords were added to the account
Just like staying away from broad match keywords, negative keywords help to make sure you’re not spending your money at the wrong places.
Each Google Ads account should have negative keywords in them. There are keywords that are simply irrelevant for certain businesses. Think “scam”, “free”, “job” etc.
No ongoing optimisation
If your agency uses the “set and forget” technique, forget about them as it’s not a technique!
Each Google Ads account should be optimised on an ongoing basis. An AdWords manager should be optimising your keyword bids, ad copies, keyword list, account settings, landing pages etc. constantly.
Your agency charges a percentage of your spend
This is a massive red flag.
We have a personal grudge against agencies that decide their fee based on your Google spend.
From experience, we know it’s not 10 times as much work to optimise an account that spends $1,000 versus an account that spends $10,000.
The fee-based on a percentage of spend is coming from the traditional marketing agencies. While it might make sense for offline media (more spend = more magazines to show the ad in = more work), it shouldn’t be applied to online advertising.
Either the agency doesn’t understand what they’re doing themselves, or they’re trying to screw you over.
Hopefully, these points are useful for you when you’re evaluating your current Google Ads manager.
They should give you an indication if they’re on the right track, or if you should run away from them as fast as you can.
How to build a keyword list?
Keywords are the foundation of your campaigns. The entire structure of your account is designed to ensure that your keywords perform optimally.
As part of our AdWords management services in Sydney we cover all of these parts (plus a lot more!), but this should get you started.
Make a lengthy keyword list.
Add as many relevant keywords as possible to each ad group. Remember to use plurals, different match kinds, and sometimes even misspellings!
You may create a keyword list using Google Ads' Keyword Tool.
Organize keywords into ad groupings.
There is no one correct approach to categorise ad groups: a good ad group structure makes the ad content fit the keywords and makes it easier to optimise the Google Ads campaign later on.
Ad groups can be classified according to the type of keyword and its relation to the product.
It is not a good idea to use targeted and broad keywords in the same ad group.
Don't rely on broad match keywords too much. With phrase and exact match keywords, you can decide when your ad appears.
What kind of campaigns are available?
Google Ads are classified into three types:
These ads, which are normally in text form, can appear on Google Search results pages when someone searches for a product or service that is similar to yours.
These advertising, which are typically in image form, show on websites or apps that your customers visit.
Often 6 or 15 second videos, these advertisements appear before or during YouTube content.
Our AdWords management services include all of these campaign types.
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