Google Ads Agency: Sydney's #1 Specialist
Data-driven Google Ads Management
As a boutique Google Ads (AdWords) agency, Vazooky Digital helps businesses to succeed online. We offer high-quality campaign setup and ongoing optimisation to make sure that every dollar of your budget is spent wisely.
Founder Jeroen Minks is one of Australia's most experienced Google Ads experts, having managed large paid search (Google AdWords) advertising accounts for fast-growing companies like DesignCrowd and SiteMinder.
With years of experience in managing Google Ads (AdWords) campaigns for different types of advertisers, Vazooky Digital can provide you with the quality, experience and support needed to make your campaigns profitable and scalable.
Why Vazooky Digital?
"Jeroen is a brilliant digital marketer with a gift for driving high-quality leads. He's a pleasure to work with, extremely proactive and I wouldn't hesitate to recommend him."
- Bronwyn Karaoglu, VP of Marketing at Genbook
Google Ads (AdWords) Management Services
As a Google Ads agency (AdWords agency), Vazooky Digital can help you to get more conversions out of your online advertising budget. Google Ads can be a very powerful tool to send quality visitors to your site that actually convert!
To get maximum results out of your budget it's key to set up campaigns the right way, and then actively optimise them based on data. See below an overview of the process we go through at Vazooky Digital.
➀ Google Ads campaign setup
To set up the best possible campaigns we:
‣ analyse historical data and set up budgets and goals;
‣ create a large (initial) keyword list using long-tail keywords and different match types;
‣ set up your conversion tracking (in both Google Ads as Google Analytics);
‣ create an ad testing structure which will help us along the way;
‣ build PPC specific landing pages (if needed);
‣ tweak campaign settings to match your goals.
During the campaign set up, you have the chance to give feedback so that we can add or remove before we push things live.
➁ Ongoing optimisation
Then, once we launch the campaigns we start optimising based on the data.
This process includes:
‣ optimising keyword bids;
‣ pausing underperforming keywords;
‣ adding new keywords;
‣ testing ad copies and landing pages;
‣ various tactics to improve the account's Quality Score
and much more.
You will have full access to the account and we provide reporting dashboard so that you can keep an eye on the data at any time!
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Google Ads Agency in Sydney, Australia
Vazooky Digital is a certified Google Partner based in Sydney. We help businesses across Australia to get maximum results out of their Google Ads campaigns.
Being a certified Google Ads agency in Sydney means we meet the standards that Google has set out for Google Ads/AdWords agencies. Via Google Ads (formerly Google AdWords) you can show ads on Google Search, Youtube and the Google Display Network.
Although we're based in Sydney, we help businesses grow in other parts of Australia as well.
Frequently Asked Questions
PPC stands for Pay-Per-Click. It is an online advertising model that lets advertisers pay only when an ad is clicked. Google Ads is one of the most common platforms that use the PPC method. However, many other online advertising platforms are using the same method.
Google Ads uses a disguised auction model. Each advertiser can put in a bid of how much they are maximum willing to pay for a click on a particular keyword. Based on a complicated algorithm (which takes into account multiple factors like the bid and relevancy) Google decides the ad ranking of each advertiser.
Google Ads is Google's pay per click (PPC) advertising platform, formerly known as Google AdWords. By using Google Ads you can reach potential customers on Google Search and the Google Display Network.
Only target people that are actively searching for your product or service.
Measure and optimise based on data to increase your return on investment.
Adjust your bids and make changes to your campaigns at any given time.
Only pay when people actually click on your ad and visit your website.
A Google Ads agency takes over the end-to-end management of an advertisers Google Ads account. It helps the advertiser to get better results out of their campaigns by constantly testing and optimising. By using the right Google Ads agency you can significantly improve the ROI of your campaigns.
Once taking over the management of your Google Ads account, the right agency will likely change the structure of the account. This will help the testing and optimisation process. From there, they will be constantly pausing keywords, adding new keywords, optimising bids, testing ad copy's, tweaking landing pages, changing settings and much more to improve the performance of your account.
The right Google Ads agency will give you full access to your account and works completely transparent. It will give you the right advice to further improve the ROI of your campaign. This way, you can focus on what you do best, which is running your business.
At Vazooky Digital, data-driven Google Ads advertising is the core of what we do. As Sydney's newest Google Ads & AdWords agency we hit the ground running. We're aiming to build long term relationships with our clients and help them to succeed online.
A fair question.
The good news is that you can run a Google Ads campaigns with pretty much any budget. It really depends on your industry and website how much volume you can generate with your budget.
Obviously, the more budget the more volume you would be able to get. The main goal of your Google Ads campaigns should be profitability. Once your campaigns are profitable you can look at scaling your reach.
Your Google Ads budget depends on the cost-per-click and how well your website converts. To start, we will make a calculation that takes into account your revenue per client as well as the conversion rate of your website. You might already have data for this calculation. If not, we can use industry benchmarks. Either way, we can help you with a budget recommendation and setting some realistic expectations.
After you get more relevant visitors on your website, the next step is to get them to convert. Your landing page is the most important part of this. By building a PPC specific landing page you can really focus on that one goal: getting the details of your potential customer.
Although it's not always necessary, a dedicated landing page can help to boost the conversion rate of your campaigns.
We are more than happy to set up a landing page for you (often we include the first landing page for free in our Google Ads management service!).