If you have ever felt overwhelmed by the amount of tracking codes (pixels) on your website, you aren’t alone. Between Google Analytics 4, Facebook Pixels, and LinkedIn Insights, managing code snippets can become a technical nightmare that slows down your site. Google Tag Manager (GTM) is the solution. This free tool allows you to manage…
Tag: Google Tag Manager
No matter what kind of business you are running, you want to make sure you track all of your leads.Setting up goal tracking in Google Analytics is the way to get a better understanding of where your leads are coming from. You can get valuable data from this that you can use to optimise your…
If you upgraded your Google Analytics to GA4 there’s a big chance that you are seeing some query strings in your reporting. Within the GA4 reporting, there is only an option to show your URLs as “Page path + query string and screen class”. Within Universal Analytics, you might have excluded some query strings and…
Once you created your WordPress website you, of course, want to track how many people are visiting your website. Google Analytics is the best option for this. It’s a free tool and very easy to use. In this article, we break down 3 options that you have when implementing the Google Analytics tracking code to…
Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.When you are running Microsoft Advertising (formerly known as Bing Ads) you want to make sure you are tracking conversions. The easiest way to do this is by deploying the Microsoft UET tag via Google…
Squarespace is a great option to create a new website. And once you created your website you would want to add the Global Site Tage of Google Analytics to it. This article gives you the 3 options of how to do this. I highly recommend adding the Google Analytics Global Site Tag to your site…