Growth Marketing

My Favourite Speakers Of StartCon 2018

On Friday 30 November and Saturday 1 December 2018 Vazooky Digital was present at StartCon 2018.
StartCon is Australia’s largest startup and growth conference.

The 2-day conference featured world-famous speakers for some of the largest companies in the world, 600+ startups, startup pitches, hackathons and startup awards.

Now, it’s impossible to see all the speakers during these 2 days. However, from the speakers I did see, there were a few that stand out.

Krista Seiden – Measurement for Growth: The AAA Growth Framework

Krista Seiden is an Analytics Advocate for Google.

In her talk, she dug further into the possibilities of Google Analytics and Google Tag Manager with examples from personal experiences. She showed how tracking can help you to accelerate the growth of your company.

Setting up additional tracking can also help you to identify budget. Even when you think you don’t need it at first.

Obviously, this is a topic that is close to our heart, as data is the core of what we do.

Krista gave a similar chat on OMR 2018, which you can see here:


Jay Samit – Exponentials Disrupted: Strategies for Billion Dollar Success in the Era of Endless Innovation

Jay Samit is the bestselling author of Disrupt You!.

He went through how quickly innovation is progressing in our era and how you can benefit from this and grow your business.

Our favourite phrase? Data beats opinions.

Here’s a TedX Talk of Jay Samit to give you an impression: 

Craig Blair – A billion dollars was invested into startup Aus in 2018 – which companies got funded and why?

Craig Blair is a co-founder and managing partner of Airtree Ventures, an Australian venture capital firm.

At the end of day one, he gave an overview of the funding landscape in Australia in 2018.

Overall there are more dollars invested in 2018, which is good news for startup founders. However, a larger portion is going to Series A and B funding.

Seed funding is getting a smaller portion and this a trend that seems to continue. Investors seem to be investing in more mature companies than before.

Holy Chen – Paying for Growth: when should you use it and how?

Holy Chen is the Head of Digital at Slack.

She gave a talk about the many strategies one can use to drive growth. See dug in deeper in which marketing channels you should use, when you should start using them and with which tactics.

Again, just like Krista’s chat, this is a topic that is close to our heart.

April Dunford – Positioning for Startups: How to make complex products obviously awesome!

April Dunford is the founder of Rocket Launch Marketing. She is a consultant, entrepreneur, board member, angel investor and advisor.

She gave one of the most honest and funniest talks on StartCon 2018. With personal examples, she talked about how you can slightly tweak your products to make them awesome for your potential customers.

These tactics have helped her to build and grow several startups in the past.



Jeroen Minks

With over 10 years experience in digital marketing, Jeroen helps businesses to get more results out of their online advertising budgets.