Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.
What is Google Tag Manager?
With Google Tag Manager you can manage your website tags without needing to update your website code every single time.
Think about your conversion tracking, site analytics (Google Analytics), remarketing tags etc. It makes your website tag management a lot easier (and faster).
How Google Tag Manager works
Instead of having all the different tracking tags individually on your site, you only have to have the GTM tag on your site.
Within your GTM account, you can then add all of your other tracking tags and fire them on the pages you need.
Why you should be using Google Tag Manager
- No technical knowledge needed
Once the Google Tag Manager tag is placed on the site, updating and adding tracking tags is a piece of cake. - Speed
Instead of instructing your web developer for each little change, you (or your marketing specialist) can go in and make the change yourself. - More control
Google Tag Manager has a built-in version control. If a certain tag is giving you a bug on your website, you can easily roll back the version to get everything running smoothly again. - Testing
Before you publish the tags on your website, you can test them within your Google Tag Manager to see if they’re currently implemented correctly. There’s also a GTM Chrome plug-in which you can run to see which tags get fired on which pages. - User management
You can set permissions for individual users to view, edit and publish your tags. That way you can stay in full control of your website. - Third-party tags
Built-in tags for Google Analytics, Google AdWords, Facebook, remarketing etc. makes it easier to add and manage your tags. - SEO benefit
Not having tags firing on unnecessary pages will clean up your website code and can speed up your site. This can give you a benefit for your Google ranking.
Google Tag Manager is a great tool which makes the tag management significantly easier. Especially for website owners that have limited knowledge of the technical part of their website.
