Running Google Ads? Fix These Red Flags & Improve Your ROI…
Hi, my name is Jeroen Minks and I am a seasoned Google Ads specialist based in Sydney.
During my years conducting PPC account audits, I’ve consistently observed several key mistakes that hold businesses back from achieving their full potential.
In this article, I share the 7 red flags that I typically run into.
Jeroen Minks
Freelance Google Ads specialist in Sydney
If you don’t use enough keywords, your ads might not show up for the right searches and could appear for things that aren’t related to your business.
Using lots of keywords (aim for over 1,000) helps you show your ads to the right people, makes your ad messages clearer, and improves your Quality Score. A better Quality Score means you pay less for each click.
The main idea is to be very specific about what your ads are for.
If you mainly use “broad match” keywords, you often spend money on clicks that aren’t useful. This also hurts your Quality Score.
Broad match lets your ads show for many different searches, even ones that aren’t quite what you offer. This can waste your budget and lead to clicks that don’t turn into sales.
Having too few ad groups makes it hard to create ads that are really relevant to what people are searching for.
To make your ads super relevant and get a good Quality Score, it’s smart to have about 50 ad groups for every 1,000 keywords. Each group should have 10-20 closely related keywords. This way, your ad messages can be very precise and match what users are looking for.
If not many people are clicking on your ads, it means your ads aren’t interesting enough or aren’t showing up for the right searches. This lowers your Quality Score and makes you pay more per click.
A good way to fix this is to find and stop using keywords that get a lot of views but no clicks. This helps your overall ad campaigns work better.
If you’re not tracking conversions, you’re missing out on vital information. You won’t know how many times your ads turn into leads or sales. Without this data, it’s hard to make smart choices to improve your campaigns.
Knowing your conversion numbers is super important for understanding if your ads are actually working.
Negative keywords are a must-have.
They stop your ads from showing up for searches that have nothing to do with your business. This helps you save money and makes your ad campaigns more profitable because you’re only paying for relevant clicks.
You should always be looking at what people are searching for and adding new negative keywords.
Putting your Search and Display campaigns together often makes them perform worse.
These two networks work differently, attract different kinds of people, have different costs, and give you different information.
Keeping them separate allows you to create specific ads for each, control your budget better, and clearly see how each type of ad is doing. This helps you get the most out of both networks.
Did you discover any of these red flags in your account? Claim your free account review today and I will personally have a look at your account and give you honest feedback. No strings attached.