It’s the most targeted way of advertising, as you have the ability to only show your ad when someone is actively searching for a dentist.
Google Ads is one of the most popular ways of advertising for dentists because of the following reasons:
1. You only have to pay for clicks
With Google Ads, it’s free to have your ad showed. You only have to pay when someone actually clicks on your ad (unlike other types of advertising).
For dentists, this is great as it means that if people are not interested in your service (and thus don’t click on your ad) you don’t get charged for it.
A lot of other types of advertising (think about local magazines, flyers etc) often charge a flat fee to have your logo or ad shown, without knowing if there will be a return on investment. Google Ads makes it a lot easier and fairer for dentists.
2. You only have to target people that are close to your practice
If you’re a dentist you’re likely to focus on certain suburbs, so there’s no point in showing your ad Australia wide.
Google Ads allows you to show your ad only to people that are located within a certain suburb. That way you won’t be spending money on people that will definitely not become a client.
3. You can track all of your new patients, even if they call you
Google Ads has the option to use a Google forwarding number on your site. That way you can see exactly which keyword converted into a lead and you can optimise your campaigns based on this data.
Tracking phone calls was a big issue a few years ago however, Google came up with a great solution to track your calls from your Google Ads campaigns.
It’s fairly easy to set this up. It can have a critical impact on the way you can optimise your Google Ads campaigns.
4. You can easily calculate your return on investment
Once you’re tracking all of your new patients it will be fairly easy to calculate your return on investment to make sure you make a positive return on your advertising spend.
You’ll be able to see on a keyword level which keywords are converting and which keywords are just spending money without getting results. Based on that data you can optimise your campaigns to make sure you get more leads out of your budget.
Because of the way the platform works, Google Ads is a great tool for dentists that want to get more patients.
If you need any help with setting up your campaigns, pleaseget in touch.