Freelance Google Shopping Ads specialist Sydney.
My name is Jeroen and I am a Google Shopping Ads specialist based in Sydney.
Use a data-driven approach to your Google Shopping campaigns. Hire Sydney’s #1 Google Shopping specialist and get more results out of your budget.
For online retailers, Google Shopping campaigns are the way to promote your products online.
These shopping ads work a little bit differently than the normal Google Search campaigns. You will need to set up a Google Merchant Center account in order to run these types of ads (which we can help you with).
The benefit of Shopping campaigns is that there’s often a lower cost-per-click, which can make search advertising profitable for e-commerce businesses. As an experienced Google Shopping ads agency, Vazooky Digital has worked with many online retailers and can help you set these up.
Working with companies of all sizes.
Join some great businesses that have been using my Google Shopping Ads management services.
“Vazooky Digital were instrumental in the growth of TidyMe.
I worked with Jeroen directly who built out our Google Ads campaigns which continued to deliver success month on month in decreasing CAC’s and increasing CTR’s. Couldn’t recommend highly enough!”
“Jeroen has been managing our Google Ads and Facebook advertising accounts for nearly a year now.
We’ve seen a solid improvement in our cost per conversion (dropping around 50% across the board), as well as a host of new and innovative ideas that have helped us open up the business.
He’s proactive and diligent, and always just a phone call away.”
“Jeroen has an uncanny ability to understand and execute efficient SEM campaigns. Whether that’s driving top line growth and aiming for profitability.
Jeroen has a superior understanding of everything search – campaign management, tracking and analytics, landing pages and conversion rate optimisation. A real search superstar.”
“Working with Jeroen over the last 12 months has been a great experience. He is a pleasure to work alongside and has delivered significant results within our online advertising activity in a short space of time.
He has been instrumental in our success this year.”
“Working with Vazooky Digital has been a game-changer. Adwords can be like a casino that draws you in, encouraging you to spend more and more with the premise of large returns.
The industry is filled with self-acclaimed experts, who are helping you drain your budget even faster. If only we’d come across Vazooky Digital earlier.
Jeroen takes a cool, analytical approach to digital marketing that’s much needed. All our spend is now based on his advice, not Google’s!”
“Vazooky digital has been supporting us for 6 months now, and has made some impressive inroads into driving CPA’s down, whilst increasing and growing our reach across the industry.
The quick responses, direct 1:1 relationship with Jeroen really make a difference when it comes to only having to discuss things once and they get done.”
“Jeroen is a brilliant digital marketer with a gift for driving high quality leads.
He’s a pleasure to work with, extremely proactive and I wouldn’t hesitate to recommend him.”
“Love working with Jeroen.
Super quick with set-up, very easy going, very knowledgeable and has helped grow our account to over 100 conversions a month!”
Helping businesses to succeed online...
I'm working as a PPC specialist since 2008 and started off as a freelance Google Shopping Ads specialist in 2017.
Google Shopping ads management FAQ
Google Shopping campaigns are a better and more affordable way to show your ads across Google search and display networks.
At Vazooky Digital, we are offering high-quality Google Shopping management. Feel free to reach out with any other questions you might have.
What are Google Shopping ads?
If you’re an online retailer and running Google Ads, you definitely want to use Google Shopping campaigns.
Google Shopping campaigns are a better and more affordable way to show your ads across the Google search and display networks.
It works together with the Google Merchant Center, which can host all of your product data. Based on this product data, Google will show ads across the advertising network.
Unlike search campaigns, Google shopping ads are not keyword-based. It will match your product data automatically with search terms that people type into Google.
What are the benefits of Google Shopping?
For online retailers, there are some massive advantages of using Shopping ads compared to the standard Google ad formats.
- Images. Unlike the standard Google text ads, an image of the product will show with the ad. This will give the potential customer a better idea of the product that you’re trying to sell before clicking on the ad.
- Lower cost. As Google shopping ads are smaller, they often have a lower cost-per-click than normal text ads. This can make your campaigns significantly more profitable and improve your ROI.
- Broader targeting. The Google shopping ads will be shown across the entire Google network, so including the display network.
Should I use Google Shopping ads?
If you're an online retailer you can use Google Shopping ads to promote your products online, boost the traffic to your e-commmerce site or physical store, and find new leads.
Vazooky Digital can help you with the set-up and management of your Google Shopping ads.
- Only target people that are actively searching for your products.
- Link Google Ads with the Google Merchant Centre to easily manage your ads.
- Adjust your bids and make changes to your campaigns at any given time.
- Measure and optimise based on data to increase your return on investment.
- Expand your Google ads with images of your products to performance.
- Increase visitors to your local store by using targeted search ads.
- Get streamlined reporting to easily analyse the data and improve ROI.
- Pay only when people click on your ad and visit your e-commerce site.
Should every online retailer use Google Shopping?
Retailers can use Shopping campaigns to promote their products.
This Google Ads shopping guide explains how to get started step-by-step. By linking the Google Merchant Centre with Google Ads, you can create Shopping ads that show a photo of your product in the Google search engine.
These ads give users a strong sense of the product you are selling so that they're more likely to click your ad and buy your products.
Google Shopping ads are a bit different from the normal Google Ads. By linking the product data within the Google Merchant Centre with your Google Ads account, Google will create ads that you can promote on Google.
These ads are a bit different from a normal text ad. They contain a photo of your product, a title, price store name etc. All of this data is taken directly from your Merchant Centre account.
The idea behind these types of ads is that they will give Google users a better sense of the product you're selling and therefore improve the CTR and CVR of your ads. Eventually, this will lead to better leads and a higher ROI for your advertising campaigns.
If you need any help with optimising your Google Ads campaigns, feel free to get in touch.
Do I need a Google Merchant Center account?
Yes, you will have to create a Google Merchant Center account to be able to run Google Shopping ads.
But no worries, a Merchant Center account is free and it’s pretty straightforward to get started. You do need a Google account first before you can get started (but if you're already running Google Ads this is already the case).
Visit merchants.google.com and follow the steps.
Of course, we can help you with this :-)
How can I add products to the Google Merchant Center?
Next, we will need to add some products to the Google Merchant Center. You will have 2 options to add your products.
Option 1: Add your products manually
This might be a good option if you only have a few products and aren't limited by your stock levels. It's the easiest way to add your products. With the Merchant Center, go to Products > All Products. You will need to follow these steps for each of your products individually.
If you have stock levels for your products do not add your products manually. Instead, you want to use option 2 below.
Option 2: Create a product feed
Creating a product feed is the better option if you have a lot of products and have to worry about the individual stock levels.
To do this, go to Products > Feeds once you’re logged in.
Now, there are a few different options to set up your feed and connect the data to the Merchant Center. If there are regular updates to your product inventory you want to consider a scheduled fetch or the API option. You can also use the Google Sheets option and regularly update the data in the sheet.
It will depend on your website which option is best for you. Ecommerce websites that are using platforms like Woocommerce or Shopify will have built-in integrations to make it easier for you. For Woocommerce I recommend the plugin Product Feed PRO for WooCommerce.
How can I link Google Ads with the Merchant Center?
Then, you will need to link the Merchant Center to Google Ads.
To do this, log in to your Google Ads account and go to Tools & Settings > Setup > Linked accounts. Select Google Merchant Center and link with the account that you just created.
How do I create a Google Shopping Ads campaign?
Within Google Ads, you can now create a campaign using the “Shopping Ads” campaign type.
You can create product groups based on URLs to split out your products into different ad groups and campaigns. That way, you can set different goals for each of these product groups and optimise them individually.
Now, there's an option to create Smart Shopping campaigns where Google will automatically show your ad across the Search and Display networks. This campaign type is a bit of a black box and will make it harder to optimise your campaigns going forward.
How much do Google Shopping ads cost?
A fair question.
The good news is that you can run a Google Ads campaign with pretty much any budget. It really depends on your industry and website and how much volume you can generate with your budget.
Obviously, the more budget the more volume you would be able to get. The main goal of your Google Ads campaigns should be profitability. Once your campaigns are profitable you can look at scaling your reach.
Your Google Ads budget depends on the cost-per-click and how well your website converts. To start, we will make a calculation that takes into account your revenue per client as well as the conversion rate of your website. You might already have data for this calculation. If not, we can use industry benchmarks. Either way, we can help you with a budget recommendation and set some realistic expectations.
Can I still run Search campaigns alongside Shopping ads?
Yes, you can.
We recommend all of our clients running the "normal" search campaigns alongside their shopping campaigns.
What other types of campaigns are available in Google Ads?
Google Ads are classified into three types:
Search campaigns
These ads, which are normally in text form, can appear on Google Search results pages when someone searches for a product or service that is similar to yours.
Display campaigns
These advertising, which are typically in image form, show on websites or apps that your customers visit.
Video campaigns
Often 6 or 15 second videos, these advertisements appear before or during YouTube content.
Our Google Ads management services include all of these campaign types.
Are you able to do a review of our current account set up?
Yes, we can.
We do Google Ads reviews of existing accounts on a regular basis - always free of charge!