Working with companies of all sizes.
Join some great Gold Coast businesses that have been using my Google Ads freelancer & PPC management services. I help Gold Coast businesses dominate the search results. Join a growing list of businesses who use my freelance Google Ads services to out-pacing their competitors and maximise their digital spend.
“Working with Jeroen over the last 12 months has been a great experience. He is a pleasure to work alongside and has delivered significant results within our online advertising activity in a short space of time.
He has been instrumental in our success this year.”
“Jeroen is a brilliant digital marketer with a gift for driving high quality leads.
He’s a pleasure to work with, extremely proactive and I wouldn’t hesitate to recommend him.”
“Jeroen has an uncanny ability to understand and execute efficient SEM campaigns. Whether that’s driving top line growth and aiming for profitability.
Jeroen has a superior understanding of everything search – campaign management, tracking and analytics, landing pages and conversion rate optimisation. A real search superstar.”
“Vazooky digital has been supporting us for 6 months now, and has made some impressive inroads into driving CPA’s down, whilst increasing and growing our reach across the industry.
The quick responses, direct 1:1 relationship with Jeroen really make a difference when it comes to only having to discuss things once and they get done.”
“Working with Vazooky Digital has been a game-changer. Adwords can be like a casino that draws you in, encouraging you to spend more and more with the premise of large returns.
The industry is filled with self-acclaimed experts, who are helping you drain your budget even faster. If only we’d come across Vazooky Digital earlier.
Jeroen takes a cool, analytical approach to digital marketing that’s much needed. All our spend is now based on his advice, not Google’s!”
“Jeroen has been managing our Google Ads and Facebook advertising accounts for nearly a year now.
We’ve seen a solid improvement in our cost per conversion (dropping around 50% across the board), as well as a host of new and innovative ideas that have helped us open up the business.
He’s proactive and diligent, and always just a phone call away.”
“Vazooky Digital were instrumental in the growth of TidyMe.
I worked with Jeroen directly who built out our Google Ads campaigns which continued to deliver success month on month in decreasing CAC’s and increasing CTR’s. Couldn’t recommend highly enough!”
“Love working with Jeroen.
Super quick with set-up, very easy going, very knowledgeable and has helped grow our account to over 100 conversions a month!”
Google Ads freelancer Gold Coast.
For nearly two decades, digital marketing has been more than just my profession—it’s been my focus. I’ve operated as a dedicated Google Ads specialist since 2008, eventually transitioning to become an independent Google Ads freelancer in 2017 to provide a more direct, high-impact service. My philosophy is simple: every business deserves a sophisticated, data-driven strategy that is easy to understand and even easier to measure.
Whether you’re a scaling local service or a national brand, my approach as a Google Ads freelancer for Gold Coast remains the same—I prioritise the metrics that actually move the needle for your bottom line. By working as a seamless extension of your team, I look far beyond surface-level clicks and impressions. My goal is to ensure every dollar of your budget is strategically funnelled into the specific areas that drive genuine, sustainable growth for your business.
Freelance Google Ads specialist Gold Coast.
Hi, I’m Jeroen, and if you are searching for a Google Ads freelancer to help grow your business on the Gold Coast, you have come to the right place. I focus on working with businesses across the Gold Coast, helping local brands navigate the unique and highly competitive coastal market. Since 2008, I’ve been helping brands cut through the noise with high-end Google Ads campaigns that prioritise your return on investment.
My experience comes from managing substantial accounts for some of Australia’s most successful high-growth companies, including DesignCrowd, SiteMinder, Ignition, and Hometime. These roles have taught me that effective Google Ads management isn't just about ticking boxes or setting up campaigns; it’s about deep-diving into your specific business goals and ensuring your Gold Coast-focused marketing budget is working as hard as possible to deliver a real return on investment.
I believe in a transparent, no-nonsense approach to digital advertising. When we work together, you’re not just hiring a service provider; you’re partnering with a specialist who treats your account with the same level of care as my own business. I focus on finding high-intent leads that actually move the needle for your bottom line. Whether you’re looking to scale an existing account or building a presence in the local Gold Coast market from scratch, I provide the analytical oversight and strategic direction needed to keep you ahead of the pack.
If you’re ready to take your digital advertising to the next level with an expert who has a proven track record across Australia, I’d love to chat about how we can achieve your goals in Gold Coast. Let’s work together to ensure your brand isn’t just appearing in searches, but truly winning over customers across Queensland and beyond.
Google Ads management Gold Coast.
I work with businesses in Gold Coast. If you are looking for a reliable Google Ads specialist in the Gold Coast to help grow your business, I am here to help. With over 18 years of experience in the industry, I provide a data-driven and analytical approach to PPC that cuts through the noise and focuses on what actually moves the needle for your bottom line. Unlike larger agencies where your account might be handed off to a junior, you will work directly with me. I am all about transparency and results, offering flexible month-to-month agreements without any locked-in contracts. Whether you are a local startup or an established brand, I will help you get the most out of your budget by bridging the gap between messy data and actual profit.
Google Search
Google Search campaigns are the foundation of a high-performing digital strategy, placing your business directly in front of customers at the exact moment they are looking for your services. As a Google Ads freelancer Gold Coast, I move away from the "set and forget" approach, focusing instead on intent-driven keyword research, high-converting ad copy, and a rigorous negative keyword strategy to eliminate wasted spend. I ensure every dollar of your budget is working to capture high-quality leads by constantly refining your targeting and testing new headlines. By aligning your search ads with specific user needs, I help you dominate the results page and turn searchers into loyal customers.
Google Shopping
When it comes to e-commerce, being visible is only half the battle; being profitable is what matters. As a Google Ads freelancer, I specialise in building and optimising Google Shopping campaigns that do more than just showcase products—they drive high-intent traffic directly to your checkout. From fine-tuning your Merchant Centre feed to mastering standard Shopping campaign structures, I ensure your products appear in front of the right shoppers at the exact moment they’re ready to buy. My focus is on granular management, ensuring your ad spend is allocated to your best-performing SKUs to maximise your ROAS and scale your online sales effectively.
Google Display
While Search captures existing demand, Google Display campaigns are about building brand awareness and staying top-of-mind with your ideal audience. As a Google Ads freelancer, I design Display strategies that place your visual ads on high-quality, relevant websites across the web, ensuring you aren't just seen, but remembered. I focus on precision targeting—using custom intent, remarketing, and affinity audiences—to make sure your banners and responsive ads reach people who actually care about your brand. By balancing creative impact with data-driven placements, I help you cost-effectively broaden your reach and nurture potential customers throughout their entire buying journey.
YouTube Ads
YouTube Ads offer a unique opportunity to combine the storytelling power of video with the laser-focused targeting of Google’s data. As a Google Ads freelancer Gold Coast, I help you cut through the noise by placing your brand on the world’s largest video platform, ensuring your message reaches the right audience at the right time. Whether we are using skippable in-stream ads to drive direct conversions or Bumper ads to build massive brand recall, I focus on identifying the specific placements and viewer behaviours that align with your business goals. By constantly monitoring view-through rates and audience engagement, I ensure your video content isn't just watched, but acts as a powerful driver for your overall marketing funnel.
Performance Max
Performance Max (PMax) has become a central part of the Google ecosystem, but as a Google Ads freelancer, I believe it should be handled with caution rather than used as a "default" setting. While it offers incredible reach across all of Google’s channels, it can often feel like a "black box" that prioritises spend over precision. I treat PMax as a supplemental tool rather than the primary driver, ensuring it is only deployed when your data is clean and your goals are specific. By maintaining tight control over your assets and audience signals, I make sure PMax works for your business—not just for Google’s bottom line—and I’m never afraid to steer back to more transparent, manual campaign types if they offer a better return on your investment.
How I work as a Google Ads freelancer.
As one of Australia’s most experienced Google Ads freelancers, I help you squeeze every bit of value out of your marketing budget. When managed with precision, Google Ads is an incredibly powerful engine for driving high-quality traffic that doesn't just browse, but actually converts into revenue.
I’ve found that the best results come from a partnership built on total transparency and open communication. My process is straightforward: I don’t hide behind "black box" automation or baffle you with over-complicated reports. Instead, I act as an extension of your business, taking the time to truly understand your margins, your customers, and your long-term goals.
From the initial deep-dive audit to daily optimisations, every move I make as your Google Ads freelancer Gold Coast is focused on ensuring your budget is working where it matters most. With me, you’ll always have a direct line of contact, full ownership of your data, and a crystal-clear view of your campaign performance.
Here is the strategic process I follow to ensure your success:
➀ Campaign setup
A high-performing account starts with a rock-solid foundation. As your Google Ads freelancer, I personally handle every detail of the build to ensure we launch with a competitive edge. I don't believe in "automated" setups; instead, I focus on a manual, high-precision configuration designed for long-term scalability.
Data Audit & Goal Setting: I dive deep into your historical data to establish realistic budgets and CPA (Cost Per Acquisition) targets that align with your actual margins.
Granular Keyword Strategy: I build comprehensive keyword lists using a mix of high-intent, long-tail terms and strategic match types to ensure we aren't wasting spend on irrelevant searches.
Full-Stack Conversion Tracking: Flawless tracking is non-negotiable. I configure your account across both Google Ads and Google Analytics (GA4) so we can measure true ROI, not just clicks.
Ad Testing Framework: I implement a "Champion vs. Challenger" testing structure, allowing us to identify your most effective messaging and creative assets in record time.
Conversion Rate Optimisation (CRO): If your website isn't pulling its weight, I’ll help you refine or build PPC-specific landing pages designed to turn visitors into leads.
Strategic Campaign Calibration: Every setting—from precise location targeting to advanced bid strategies—is fine-tuned to ensure your ads appear to the right people at the right cost.
Collaborative Launch: Transparency is key. You’ll have the opportunity to review and provide feedback on the entire campaign structure before we ever go live.
➁ Ongoing optimisation
Launching is just the beginning. Once the data starts flowing, I begin the aggressive optimisation process that separates "average" accounts from market leaders. I don’t believe in a "set and forget" mentality; instead, I use real-time performance data to pivot, refine, and scale your results.
My ongoing optimisation workflow includes:
Strategic Bid Management: I constantly monitor and adjust bids—whether manually or through guided automation—to ensure we are capturing the highest-value traffic at the best possible price.
Negative Keyword Mining: One of the fastest ways to increase ROI is to stop paying for junk. I regularly audit search terms to pause underperforming keywords and add negatives that eliminate wasted spend.
Creative & Copy Refresh: To combat "ad fatigue," I continuously test new headlines, descriptions, and visual assets to keep your click-through rates high and your costs per click low.
Quality Score Engineering: I work behind the scenes to improve your Ad Relevance and Landing Page Experience. By boosting your Quality Score, I can often lower what you pay for top-of-page positions compared to your competitors.
Alpha/Beta Testing: I am constantly hunting for new opportunities, testing fresh keyword groups and audience segments to stay ahead of market shifts and competitor moves.
100% Transparency & Access: You retain full ownership and administrative access to your Google Ads account at all times—it’s your data, after all. I provide a live, easy-to-read reporting dashboard so you can monitor your performance 24/7.
To get maximum results out of your budget it's key to set up campaigns the right way, and then actively optimise them based on data.
Frequently asked questions.
Choosing the right partner to manage your search marketing is a significant decision, and it’s natural to have questions about how a professional collaboration actually functions. To provide total clarity, I’ve compiled the most frequent inquiries I receive from business owners looking to transition away from "automated" management toward a more high-touch, strategic approach. Whether you’re curious about account ownership or how I'll personally drive your ROI, the answers below are designed to show you exactly what to expect when working with a senior Google Ads freelancer.
If your question isn't covered, just get in touch and we can chat through your needs directly.
Absolutely. Unlike some agencies that keep your data "hostage" in their own accounts, I work directly within your Google Ads account. You retain 100% ownership and administrative access. If we ever stop working together, all the history, data, and hard-earned optimisations stay with you.
I believe in a transparent, flat-fee structure based on the complexity and number of campaigns I’m managing for you. I don’t take a percentage of your ad spend, which means my only incentive is to make your budget perform as efficiently as possible, not to encourage you to spend more for the sake of it.
When you hire me as your Google Ads freelancer Gold Coast, you are hiring the person actually doing the work. In an agency, your account is often passed down to a junior account manager. With me, you get 18+ years of senior experience on every single bid adjustment, keyword audit, and strategic decision.
While some improvements (like cutting wasted spend) happen almost immediately, Google’s machine learning typically requires a 14–30 day "learning phase" to stabilise. Generally, we start seeing significant, data-backed trends within the first month, with full scaling occurring between months two and three.
I prefer to earn your business month-to-month. While Google Ads is a long-term play, I don't believe in locking clients into 12-month restrictive contracts. If I’m delivering the ROI and growth I’ve promised, I’m confident we’ll be working together for a long time.
I work with a range of budgets, but I’m most effective for businesses spending between $2,000 and $20,000+ per month. Because I have low overheads compared to a big city agency, more of your investment goes directly toward senior-level management and strategy rather than paying for a fancy office.
If your advertising spend is outside this bracket don't worry, you can always reach out and we can look at your situation individually to see what I can do to help you out.
Every business is different. If you have a question about your specific industry or a messy account you've inherited, let's jump on a quick discovery call.
Recent Google Ads & PPC posts.
The digital landscape moves at a relentless pace, and staying ahead of it is a full-time commitment. I use this space to pull back the curtain on the world of search marketing, sharing regular insights through my Google Ads freelancer posts. My goal is to provide business owners and marketing managers in Gold Coast and Queensland with a "boots on the ground" perspective of what is actually working in the Australian market right now. From deconstructing algorithm shifts to sharing advanced conversion tracking techniques, these articles are designed to help you navigate your digital spend with absolute confidence.
As a specialist Google Ads freelancer Gold Coast, I’m in the accounts every day, witnessing firsthand the strategies that drive growth and the common pitfalls that drain budgets. I believe in being an open book; transparency shouldn’t just apply to your data, but also to the knowledge required to manage it. These posts offer clear, fluff-free commentary on everything from the nuances of Search to the risks of over-relying on Performance Max, ensuring you understand the "why" behind every optimisation.
The tactics that worked six months ago could be costing you money today. By keeping up with my latest insights, you can stay ahead of the curve and ensure your strategy remains as agile as the platform itself. Have a browse through my recent posts below to get a feel for my approach and pick up some actionable advice to help turn your Google Ads account into a genuine lead-generation engine.
Google Ads freelancer Gold Coast
If you are looking to grow your business on the Gold Coast using Google Ads, you are entering a unique and increasingly competitive digital market. Because the Gold Coast is such a hub for tourism, trades, and professional services, competition for visibility is high, which naturally impacts what you will pay per click. Generally, most local businesses find that a starting monthly ad budget of at least $1,000 to $2,000 is necessary to see meaningful results, though many established service businesses in the region spend between $2,000 and $4,500 per month to maintain a strong presence.
The cost per click (CPC) on the Gold Coast varies significantly depending on your industry and how many others are bidding for the same search terms: - General Services and Retail: You can typically expect to pay between $1.50 and $4.00 per click.
- High-Competition Trades and Professional Services: For sectors like legal, finance, or emergency trades (like plumbing), CPCs often range from $8.00 to $15.00, and can occasionally climb much higher during peak demand.
- Display Network: If you are running brand awareness campaigns with image ads, clicks are much more affordable, often coming in well under $2.00.To make your budget go further in the local market, it is vital to focus on your Quality Score. Google rewards ads that are highly relevant to the searcher with lower costs and better placements. Rather than trying to target the whole city, many savvy Gold Coast businesses find success by narrowing their focus to specific suburbs or using radius targeting. This ensures your ads are only showing to the people most likely to visit your shop or book your services, helping you get the best possible return on your investment.
