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Case Studies

Case Study: Local and Small Business Gets More Leads

A local and small business has not been very active online. Their website only received a few visitors per week and had generated no leads so far. Seeing the potential of digital marketing at direct competitors, they decided to be more proactive and use Google Ads to send quality traffic to their website. Summary After…

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Case Studies

Case Study: SaaS Organisation Triples Leads After Just Two Months

A large SaaS organisation was not getting the full potential out of their Search Engine Marketing (SEM) campaigns. Basic setup and almost no optimisation were limiting the growth of the channel and therefore making SEM a relatively low priority for the business. Summary After just two months leads increased with 316%, making SEM their single…

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Case Studies

Case Study: +66% More Sales For a Tech Startup

An Australian tech startup had been using Search Engine Marketing (SEM) for a few years as the single largest sales channel. At the moment they were struggling to achieve profitable growth. Their SEM account showed little improvement in key metrics over the previous year. Summary Sales increased with 66% after twelve months, while Cost Per…