Your address will show here +12 34 56 78

Digital Marketing Blog

Google AdWords and Google Analytics resources.

Search Engine Marketing

If phone calls are important for you business we can set up phone call tracking to see which keywords are giving you leads. This is valuable information that we can use to optimise your campaigns.AdWords call tracking: how it worksAustralia is one of the countries in which Google offers call-forwarding numbers.There’s 2 ways to make this work:Add call extensions to your ads and select “call reporting”. Google will start showing ads with the Google call-forwarding number.By adding an extra piece of code to your site, we can swap the phoneSEE DETAILS

Continue Reading
Search Engine Marketing, Search Engine Optimisation

First of all, this article does not intent to give the impression that there’s a direct link between your organic rankings and AdWords. Google keeps paid and organic completely separated from each other, which means that advertising on AdWords will not give you a higher organic listing.However, there are some ways how AdWords could indirectly influence your organic rankings.Using AdWords data as a guidance to improve your SEOSince the moment that Google Analytics stopped showing search query data for Google organic, it became a lot harder for SEO specialists toSEE DETAILS

Continue Reading
Search Engine Marketing

Google AdWords offers $10,000 USD free advertising to eligible charities. Through the Google Ad Grant program, charities can get more visibility on Google Search for free. Limitations of Google Grant accountsAlthough charities can apply for a Google Grant account for free, there are unique limitations once you have access to the program.The main limitation is that there’s a maximum bid limit of $2 USD per keyword. So if you have keywords that are performing well for your charity, you won’t be able to increase your bids in order to improveSEE DETAILS

Continue Reading
Search Engine Marketing

When talking about search volume, Google has the majority of the vote. Within Australia roughly 94% of 2016’s online searches were done using the search engine giant. Microsoft’s Bing Ads follows with just over 4%. For search advertisers Bing Ads might give you that extra volume to boost your conversions. However, using another advertising platform also doubles the time and effort of setting up and managing your campaigns. Therefore, is it worth going the extra mile to get started with Bing Ads?Bing Ads, how it worksFor who is familiar withSEE DETAILS

Continue Reading
Website Tracking

Lots of e-commerce websites are using Paypal as a payment option to their customers. This means that if customers choose this payment option, they will be send from your website to paypal.com. Once they’ve completed the payment they will be redirected to your website and see the thank you page.You might see paypal.com as one of your top referrals within your Google Analytics account. This is caused by visitors leaving your site for the payment. These are obviously returning visitors. Ideally you would want to ignore the step they tookSEE DETAILS

Continue Reading
PREVIOUS POSTSPage 1 of 3NO NEW POSTS