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PPC Advertising

This section contains articles about PPC advertising: search engine marketing (both Google AdWords and Bing Ads), Facebook and other social advertising, display advertising and retargeting. Also a little bit of Search Engine Optimisation every once in a while...
Conversion Rate Optimisation

4 Landing Page Tools For You To Use

March 8, 2018

Landing pages can have a positive impact on the ROI of your advertising campaigns. By constantly testing and tweaking your landing pages you can signi...

Search Engine Optimisation

The Most Important Meta Tags For Your Site

February 22, 2018

Since the beginning of (search engine) times, meta tags have been a big part of SEO. Back in the days they were one of the most important factors to i...

Display Advertising

Understand The Incremental Value Of Your Remarketing Campaigns

January 29, 2018

Remarketing is a great way of advertising to people that are already familiar with your brand. Large companies, as well as many small businesses, are ...

Search Engine Marketing

Calculate AdWords Goals For a Lead Generation Campaign

January 20, 2018

The main goal of your AdWords campaigns is to work towards a positive ROI. When you spend money on Google you want to make sure that, in the end, you ...

Search Engine Marketing

Track Phone Call Leads From Your AdWords Campaign

January 10, 2018

If phone calls are important for you business we can set up phone call tracking to see which keywords are giving you leads. This is valuable informati...

Search Engine Marketing

How Google AdWords COULD Help You To Boost Your Organic Rankings

November 18, 2017

First of all, this article does not intent to give the impression that there’s a direct link between your organic rankings and AdWords. Google keeps p...

AdWords For Industries

Google Grants For Charities: Get Free Advertising For Your Charity

November 16, 2017

Google AdWords offers $10,000 USD free advertising to eligible charities. Through the Google Ad Grant program, charities can get more visibility on Go...

Search Engine Marketing

Advertising on Bing Ads: Is It Worth Your Efforts?

August 23, 2017

When talking about search volume, Google has the majority of the vote. Within Australia roughly 94% of 2016’s online searches were done using the sear...

Website Tracking

This section contains everything around website tracking. Main focus will be on Google Analytics and Google Tag Manager.
Website Tracking

How To Fix Paypal Referral Issue In Google Analytics

August 21, 2017

Lots of e-commerce websites are using Paypal as a payment option to their customers. This means that if customers choose this payment option, they wil...

Website Tracking

What Is Google Analytics And How Does It Work?

August 9, 2017

Google Analytics is a free web analytics tool that can give you most of the information you need to optimise your website. It’s the most popular web a...

Website Tracking

Misunderstood: Session Duration in Google Analytics

July 1, 2017

Google Analytics is a great free tool to get a better understanding of what happens on your website. Once you have the tracking code on your site, you...

Website Tracking

Introduction to Google Tag Manager

June 27, 2017

Google Tag Manager (GTM) is a free tool that makes it easier to add and update tracking tags within your website.What is Google Tag Manager?With Googl...